ActualTech Media Marketing Insights
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Video
How To Make a Hit YouTube Video: Start with Research and Development!
This article takes a deep dive into how to determine what video content you should be creating, and some tips on how to do so… Read More
By Ainsley Muller -
Webinar Marketing
The Complete Guide To Hosting Exceptional Tech Webinars
A tech webinar allows you to engage with your audience of tech buyers personally, build relationships with customers, and generate new leads. However, hosting a webinar is no easy task. Here are a few… Read More
By Natasha Rogers -
Content Syndication
A Real-World Content Syndication Example from ActualTech Media
Content Syndication for lead generation may seem intuitive, but seeing how it works sheds light on this complex, yet effective tool. To help clarify the process, we explore a content syndication examp… Read More
By Geordie Carswell -
Content Marketing
The Definitive Guide To Content Intelligence in Tech
Content intelligence for IT marketing is no longer optional but is necessary to generate and convert leads in 2022. Learn the benefits of content intelligence for tech marketing and how to use content… Read More
By Ainsley Muller -
Video
The Benefits of YouTube—Hit Business & SEO Goals
As the second most popular search engine, there are many benefits of Youtube. It's a great way to promote your business. Here are some of the ways you can use Youtube videos to build your brand and at… Read More
By Ainsley Muller -
Webinar Marketing
Are Webinars Dead? Hosting IT Webinars in 2022
Think webinars are dead? Then this post is for you. Learn how to change your IT webinar strategy and build an essential marketing tool that fits the modern world… Read More
By Natasha Rogers -
Content Marketing
How To Use Tech Case Studies to Skyrocket Your Sales
Humans love stories. We are a narrative-driven species—from the earliest oral traditions and folklore to modern legends about mass pandemonium and alien invasions, people thrive on storytelling, and… Read More
By Katie Mohr -
Tech Marketing
SEO for YouTube Videos: How To Optimize Your Videos for SEO Success
According to Marketing Profs: 61% of marketers are not leveraging video in their marketing strategies and video still has "much room to grow." Thinking of getting started? This video series will help… Read More
By Ainsley Muller -
Tech Marketing
The Complete Go-to-Market Strategy for Tech Marketers
Does your tech firm have a go-to-market (GTM) strategy in place? Do you know what a go-to-market strategy is or how you can benefit from having one?… Read More
By James Green -
Tech Marketing
What Is Intent Data and How Does It Drive B2B Technology Sales?
Learning how to extract, interpret, and leverage the vast amounts of customer data generated by businesses has become a defining challenge. Data-driven organizations are three times as likely to outpe… Read More
By Geordie Carswell -
Content Marketing
Gorilla Guides as Content Marketing Vehicles
Whether you’re wrestling for the No. 1 spot on the search results or nurturing your leads through carefully crafted emails, our Gorilla Guide program can provide you with a scaffolding for your cont… Read More
By Amy Susienka -
Content Marketing
B2B Content Marketing Ideas for Tech Marketing: Lessons from an Agency
Coming up with fresh and exciting B2B content marketing ideas for tech marketing that generate actual leads and bring in new business isn’t easy, here are 5 ways to make it a little easier… Read More
By Katie Mohr -
Content Syndication
The Top 5 Benefits of Content Syndication for Lead Generation
There are several benefits of content syndication beyond getting your content in front of a larger audience. Having 10,000 new eyes on your digital asset is only valuable if those people are also pros… Read More
By Amy Susienka -
Content Marketing
How (and Why) To Conduct a Competitive Content Analysis
The secret to improving conversion rates on your content is to know what the best in your industry are doing and how their audience is responding so you can replicate that success… Read More
By Ainsley Muller -
Account Based Marketing
5 Account-Based Marketing Tactics That Work in Tech
Account-based marketing tactics can target accounts with the greatest return with personalized strategies that make your marketing investments count… Read More
By Joshua Onofrio -
Content Syndication
How Content Syndication Works for Lead Generation
Instead of only using broad marketing strategies to find and target accounts, learn how content syndication works to attract quality leads and connect to target accounts… Read More
By Amy Susienka -
Tech Marketing
Customer Journey Mapping in Tech (Template Included)
How to use customer journey mapping to take the guesswork out of customer interactions and pinpoint specific areas for improvement… Read More
By James Green -
Content Marketing
Building Attention-Retaining Drip Campaigns
A promising (and steady) way of lead nurturing is through a technique known as “drip marketing.” Of course it needs great content that helps bring your leads further down the funnel.… Read More
By Joshua Onofrio -
Content Syndication
The Tech Marketer’s Guide to B2B Content Marketing
B2B content marketing for tech companies is an opportunity to educate your customers about complex topics while generating demand for products many businesses don’t know they need… Read More
By Ainsley Muller -
Content Syndication
8 Key Things You Should Look for in a Content Syndication Agreement
If you want to make the most out of your investment in a content syndication agreement, you must find a platform that aligns with your goals and audience… Read More
By Geordie Carswell -
Content Marketing
How Tech Marketers Can Gauge Buyer Intent Correctly
Learn where to collect data and how to analyze customer information to find who is most likely to purchase your products and services to help you focus on the highest quality leads… Read More
By James Green
