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    Content Marketing

    How To Plan and Execute a Data-Driven Content Strategy

    Is your content reaching the right audience and attracting quality leads? A data-driven content strategy will take your tech content to the next level by backing your decisions with hard data instead of basing your content on guesses and brainstorming sessions… Read More

    By Katie Mohr
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    Content Marketing

    A Guide to Digital Marketing for IT Companies in 2022

    There were 4.66 billion global internet users in January 2021. Since the global population is around 7.9 billion, over half of the world’s population is online. That’s a huge audience for digital marketing for IT companies… Read More

    By Geordie Carswell
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    Content Marketing

    Using Outreach for Content Marketing

    In this article, we’ll dive deeper into another part that is equally critical and can make or break your strategy—outreach and promotion. If you’re like most of the marketers ActualTech Media works with, it’s unlikely that you’ll engage in the very “tactical” steps described below… Read More

    By Ainsley Muller
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    Content Marketing

    4 Important Things to Look for in an IT Marketing Company

    If you run a technology business, do you need to employ an IT marketing company? You probably do because marketing is essential to generating new leads and building your business, especially in the highly competitive technology market… Read More

    By Ainsley Muller
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    Webinar Marketing

    6-Step Checklist for Conducting Webinars

    A quick look at recent statistics for webinar use suggests that the current growth of the platform is more than a temporary adjustment to pandemic restrictions that have expired or will expire soon. With an expanded remote workforce here to stay… Read More

    By David M. Davis
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    Content Marketing

    How Content Marketing Complements All of Marketing

    Modern marketing practices have evolved from being brand-centric to customer-centric, because, frankly, people aren’t interested unless you have something special to offer. There’s too much else on their plate already. Reiterating what we discussed earlier, this “need for value” created content marketing—and it plays a big part in a larger inbound methodology… Read More

    By James Green
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    Content Syndication

    How To Choose a B2B Content Syndication Service

    A growing number of B2B marketers find themselves struggling to keep up with the pace of change in their industry. The essential toolkit that marketers must know how to use effectively has expanded to include a wide variety of platforms and services… Read More

    By Amy Susienka
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    Content Marketing

    Top-Performing Content Marketing Strategies for Tech Companies

    Content marketing involves using powerful content to attract and engage current and potential customers. Content can be distributed via a variety of marketing channels… Read More

    By Katie Mohr
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    Content Marketing

    Content Marketing in 2022 and the Future

    It seems like with every day that passes, consumers demand more and more from businesses. With so many players competing to capture the same market, you have to earn the attention of your prospects—not hijack it… Read More

    By Amy Susienka
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    Content Marketing

    5 Keys To a Successful Content Syndication Campaign

    How to win at B2B content syndication: 1. Identify your goals; 2. Use a targeted approach with the right lead filters; 3. Repurpose your… Read More

    By Amy Susienka
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    Content Marketing

    4 Proven Ways To Grow Your Engaged Contacts Database

    No matter how large your existing prospect email lists are, net-new contact growth is essential to counteract churn and uncover new sales opportunities. You may have a huge existing or prospect contact database or have large email lists, but how many of these people are still engaged? This new post will give you four proven tactics to help you grow your engaged contacts… Read More

    By Jennifer Bergman
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    Webinar Marketing

    The Top 10 Reasons You Need to Be Presenting on MegaCast & EcoCast Webinars

    In the last four years, over 100 different vendors have presented on MegaCasts and EcoCasts multi-vendor webinars from ActualTech Media. Here's the 10 biggest reasons they keep coming back to present on event after event? See the 10 reasons here… Read More

    By David M. Davis
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    Content Marketing

    The '3 E's' of Exceptional IT Content

    In my work the last few years, I’ve overseen the creation of content that helps IT vendors connect with information-hungry IT buyers. I’ve been observing how that content is received and find the '3 E’s' mnemonic a helpful way to remember each ingredient. I’m constantly teaching my team (and the army of contributors we work with) to think about these things. Here they are… Read More

    By James Green
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    Content Marketing

    B2B Video Marketing: Your Actionable Guide For 2022

    In IT marketing, the company that’s able to cut through the noise with impactful content, wins. More than 90% of IT audiences say they consider video one of their preferred ways to learn about solutions that matter to them. How can you apply the most recent data on video marketing best practices and start speaking to IT decision makers with the right video approach? Read on… Read More

    By Geordie Carswell
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    Webinar Marketing

    Should You Use Prize Giveaways on Your Webinars & Events?

    We all know that good prizes can increase marketing campaign performance, but sometimes we may wonder: Are prizes and incentives a lead quality ‘sinkhole’? Or can they lift your lead counts to the next level? At ActualTech Media, we've done extensive testing on this. Read on to see what we've found… Read More

    By Geordie Carswell
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    Content Marketing

    Where to Spend on IT Content Marketing in 2022

    We polled our audience to find out how they feel about the standard stable of IT marketing tactics and assets. The overwhelming feedback we received reveals six key areas we recommend that our clients invest in, and three that are little more iffy in terms of bottom-line results… Read More

    By Geordie Carswell
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    Video

    Two Critical Video Marketing Data Points IT Marketers Need to See

    Smart IT marketers get it: video is a huge part of the future of technical marketing. We asked our audience of IT pros and decision makers what kind of video they find useful so that our clients can invest in the kind of video marketing that actually works. The results may surprise you…… Read More

    By Scott D. Lowe