ActualTech Media Marketing Insights
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Tech Marketing
Why Tech Marketers Need to Pay Attention to RSA 2025
By Ainsley Muller -
Tech Marketing
From Webinar to Revenue: Mastering Lead Follow-Up for Maximum Impact
By Katie Mohr -
Tech Marketing
Developing a Strong SEO Foundation
In this chapter, we will dive deeper into the different tactics and actionable tips on how exactly you can leverage ActualTech Media content to drive your efforts. We’ll paint a complete picture of… Read More
By Ainsley Muller -
Tech Marketing
The Ultimate Guide to Cybersecurity Marketing [2024 Update]
Buyers in the cybersecurity space want to work with brands that demonstrate both subject matter expertise and industry authority… Read More
By Keith Ward -
Tech Marketing
The Emergence and Importance of Thought Leadership
One of the primary goals of B2B content marketing—besides generating more revenue, of course—is to establish yourself as the go-to brand for resources related to your industry. Having a reputation… Read More
By James Green -
Tech Marketing
5 Customer Data Sources You Can Tap Into In 2024
Customer data gives you the necessary insights to build effective marketing and sales strategies. Without this information, your marketing campaigns would run on trial and error or outdated trends ins… Read More
By Amy Susienka -
Tech Marketing
Cybersecurity Buyers Report Part 4
Discover the latest insights in ActualTech Media's 4th Cybersecurity Buyers Report, exploring key trends, decision-making, and marketing strategies in cybersecurity… Read More
By Ainsley Muller -
Tech Marketing
Cybersecurity Buyers Report Part 3
In this third instalment of the Cybersecurity Buyers Report, we explore key insights from ActualTech Media's survey of cybersecurity pros. Learn about long sales cycles, decision-making, and tailored… Read More
By Ainsley Muller -
Tech Marketing
The No-Nonsense Guide to Cybersecurity Marketing
As the security industry has experienced a radical change in the last few years, cybersecurity marketing has become a niche with unique challenges and booming potential for success… Read More
By Ainsley Muller -
Tech Marketing
Cybersecurity Buyers Report Part 2
Explore key insights in the second installment of ActualTech Media's Cybersecurity Buyers Blog Series. Uncover the 2023 survey findings on cybersecurity programs, technology priorities, and marketing… Read More
By Ainsley Muller -
Tech Marketing
Cybersecurity Buyers Report Blog Series
ActualTech Media has prepared a Cybersecurity Buyers Report in partnership with the Cybersecurity Marketing Society to provide the hard-to-get answers to the cybersecurity marketer’s most burning qu… Read More
By Ainsley Muller -
Tech Marketing
Branding for a Tech Company: Building the Perfect Strategy
Learn how branding for a tech company goes much deeper than appearance and requires a business to commit to one message from the company culture to customer interactions.… Read More
By James Green -
Tech Marketing
The Ultimate Guide To Intent-Based Marketing in Tech
Tech businesses need intent-based marketing. Customers expect personalized communications. How do you balance these needs while respecting data privacy? Marketers must turn to first-party sources to c… Read More
By Ainsley Muller -
Tech Marketing
6 Sales-Focused B2B Client Engagement Strategies for 2023
Engaged clients don't just buy your products, they are the ones who are actively liking your B2B marketing business's social media posts, sharing your blog articles, and downloading your e-books. Lear… Read More
By Ainsley Muller -
Tech Marketing
How To Keep Your Sales Pipeline Brimming with Clients
Learn how to increase sales pipeline leads and avoid leaks through proper sales pipeline management to ensure your sales pipeline stays brimming with quality clients… Read More
By Joshua Onofrio -
Tech Marketing
How To Build a Business Case for Your Software
Do you want to adopt new software? Use these tips for how to build a business case for software to promote it and improve your approval odds… Read More
By Joshua Onofrio -
Tech Marketing
How To Improve Your Lead-to-MQL-Conversion Rate
As a B2B marketer, are you seeing a low ROI from your marketing efforts? Learn why tracking conversions is essential and five ways to boost your lead-to-MQL-conversion rate… Read More
By James Green -
Tech Marketing
8 Top B2B SaaS Customer Retention Strategies
Customer retention is a hallmark of a successful business. Learn eight top B2B Software-as-a-Service (SaaS) customer retention strategies for boosting customer loyalty for your B2B SaaS company… Read More
By Geordie Carswell -
Tech Marketing
Landing Page Optimization for Tech Service Providers
Boost your marketing campaign conversion rate through landing page optimization for tech services so you can personalize your pages and capture more leads… Read More
By Ainsley Muller -
Tech Marketing
How To Build Mutually Beneficial Partner Programs [with Examples]
Today, B2B customers want more versatility than isolated "all-in-one" software solutions and they want more customization options, requiring tech companies to work with each other to integrate softwar… Read More
By Joshua Onofrio -
Tech Marketing
A Guide To Marketing Automation for Tech Companies
Marketing automation has come a long way. Computers, with the assistance of machine learning and artificial intelligence, perform tasks or sequences of tasks automatically, completing marketing duties… Read More
By James Green
