ActualTech Media Marketing Insights
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Tech Marketing
The Ultimate Guide to Cybersecurity Marketing
Buyers in the cybersecurity space want to work with brands that demonstrate both subject matter expertise and industry authority… Read More
By Keith Ward -
Tech Marketing
Data Protection Solution Marketing: The Definitive Guide
You can win customers by presenting data protection solutions as an opportunity to create a more data-driven, secure, confident, and strategic business… Read More
By Katie Mohr -
Tech Marketing
The A to Z Guide to Ransomware Solution Marketing
Ransomware solution marketing isn’t your run-of-the-mill digital marketing strategy—it requires a sharp balance of technical expertise and high relatability that helps potential buyers recognize the very real threat of ransomware and how it can impact their business… Read More
By Ainsley Muller -
Tech Marketing
Do You Really Need a Cybersecurity Marketing Agency?
As a cybersecurity professional, you’re probably used to being the expert in the room. While most business professionals know how critical cybersecurity is to their organizations, they don’t actually understand it themselves… Read More
By Geordie Carswell -
Tech Marketing
Second Edition of Foundational Ransomware Book Released
When the first edition of “Ransomware: Understand. Prevent. Recover.” was released, it was groundbreaking. It quickly gained popularity, and became a go-to resource for admins, architects, C-suite executives—basically, anyone having responsibility for ransomware protection in an organization—to guide them in defeating the Bad Guys… Read More
By Keith Ward -
Tech Marketing
The No-Nonsense Guide to Cybersecurity Marketing
As the security industry has experienced a radical change in the last few years, cybersecurity marketing has become a niche with unique challenges and booming potential for success… Read More
By Ainsley Muller -
Tech Marketing
Branding for a Tech Company: Building the Perfect Strategy
Learn how branding for a tech company goes much deeper than appearance and requires a business to commit to one message from the company culture to customer interactions.… Read More
By James Green -
Tech Marketing
The Ultimate Guide To Intent-Based Marketing in Tech
Tech businesses need intent-based marketing. Customers expect personalized communications. How do you balance these needs while respecting data privacy? Marketers must turn to first-party sources to connect directly with leads and deliver customized messages. Learn how… Read More
By Ainsley Muller -
Tech Marketing
6 Sales-Focused B2B Client Engagement Strategies for 2023
Engaged clients don't just buy your products, they are the ones who are actively liking your B2B marketing business's social media posts, sharing your blog articles, and downloading your e-books. Learn how you can engage and empower this army of brand ambassadors… Read More
By Ainsley Muller -
Tech Marketing
How To Keep Your Sales Pipeline Brimming with Clients
Learn how to increase sales pipeline leads and avoid leaks through proper sales pipeline management to ensure your sales pipeline stays brimming with quality clients… Read More
By Joshua Onofrio -
Tech Marketing
How To Build a Business Case for Your Software
Do you want to adopt new software? Use these tips for how to build a business case for software to promote it and improve your approval odds… Read More
By Joshua Onofrio -
Tech Marketing
How To Improve Your Lead-to-MQL-Conversion Rate
As a B2B marketer, are you seeing a low ROI from your marketing efforts? Learn why tracking conversions is essential and five ways to boost your lead-to-MQL-conversion rate… Read More
By James Green -
Tech Marketing
8 Top B2B SaaS Customer Retention Strategies
Customer retention is a hallmark of a successful business. Learn eight top B2B Software-as-a-Service (SaaS) customer retention strategies for boosting customer loyalty for your B2B SaaS company… Read More
By Geordie Carswell -
Tech Marketing
Landing Page Optimization for Tech Service Providers
Boost your marketing campaign conversion rate through landing page optimization for tech services so you can personalize your pages and capture more leads… Read More
By Ainsley Muller -
Tech Marketing
How To Build Mutually Beneficial Partner Programs [with Examples]
Today, B2B customers want more versatility than isolated "all-in-one" software solutions and they want more customization options, requiring tech companies to work with each other to integrate software, cross-promoting, and marketing through partner programs… Read More
By Joshua Onofrio -
Tech Marketing
A Guide To Marketing Automation for Tech Companies
Marketing automation has come a long way. Computers, with the assistance of machine learning and artificial intelligence, perform tasks or sequences of tasks automatically, completing marketing duties faster, more efficiently and sometimes with greater accuracy… Read More
By James Green -
Tech Marketing
The Complete Guide To Driving Cloud Business Growth
Learn 10 tips for growing your cloud business by attracting new clients, qualifying the leads, and increasing your revenue through high-value conversions… Read More
By Geordie Carswell -
Tech Marketing
The Ultimate Tech Content Marketing Guide for IT [2022 Update]
To ensure your B2B content continually reaches and resonates with your audience, you must keep your strategies updated with the latest trends in tech content marketing… Read More
By Katie Mohr -
Tech Marketing
6 Sales Prospecting Strategies for SDRs in Tech
Find out why only 48% of sales development representatives (SDRs) consistently meet their sales prospecting quota of bringing in and qualifying a set number of sales-qualified leads… Read More
By Joshua Onofrio -
Tech Marketing
The 1-2-3 Guide to BANT Lead Generation in the Tech Niche
Learn how to attract and convert sales-qualified leads in tech marketing through BANT lead generation and how to use it in your account-based marketing… Read More
By Jennifer Bergman -
Tech Marketing
8 Content Optimization Tips To Get More Out of Tech Content
Learn eight strategies for getting your digital assets in front of your target audience and encouraging a conversion through tech content optimization… Read More
By Wendy Hernandez
