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    Tech Marketing

    The Complete Guide To Driving Cloud Business Growth

    Learn 10 tips for growing your cloud business by attracting new clients, qualifying the leads, and increasing your revenue through high-value conversions… Read More

    By Geordie Carswell
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    Tech Marketing

    The Ultimate Tech Content Marketing Guide for IT [2022 Update]

    To ensure your B2B content continually reaches and resonates with your audience, you must keep your strategies updated with the latest trends in tech content marketing… Read More

    By Katie Mohr
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    Tech Marketing

    6 Sales Prospecting Strategies for SDRs in Tech

    Find out why only 48% of sales development representatives (SDRs) consistently meet their sales prospecting quota of bringing in and qualifying a set number of sales-qualified leads… Read More

    By Joshua Onofrio
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    Tech Marketing

    The 1-2-3 Guide to BANT Lead Generation in the Tech Niche

    Learn how to attract and convert sales-qualified leads in tech marketing through BANT lead generation and how to use it in your account-based marketing… Read More

    By Jennifer Bergman
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    Tech Marketing

    8 Content Optimization Tips To Get More Out of Tech Content

    Learn eight strategies for getting your digital assets in front of your target audience and encouraging a conversion through tech content optimization… Read More

    By Wendy Hernandez
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    Tech Marketing

    How To Measure Partner Marketing Campaign ROI

    Learn how tech marketing partnerships can boost your business growth and how to accurately track and measure your partner marketing campaign ROI… Read More

    By Geordie Carswell
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    Tech Marketing

    Your Guide to Brand Differentiation for Tech Brands

    What makes your tech brand unique? Learn to identify your brand differentiation factors and use them to stand out from your competition… Read More

    By Olivia Thomson
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    Tech Marketing

    8 Effective Tactics for Lead Generation for IT Companies

    Learn eight strategies for lead generation for IT companies that are effective in 2022 for filling your pipeline with marketing and sales qualified leads… Read More

    By James Green
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    Tech Marketing

    Smart Customer Engagement: Why Webinars Are Your Best Bet

    Webinars are an essential tool every IT marketer should use to increase customer engagement. Learn seven strategies to maximize your webinar engagement… Read More

    By Geordie Carswell
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    Tech Marketing

    5 Thought Leadership Marketing Strategies for B2B Businesses

    How can you use your thought leadership content to boost your marketing efforts? Explore five essential thought leadership marketing strategies of 2022… Read More

    By Geordie Carswell
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    Tech Marketing

    The Comprehensive Guide To Tech and IT Marketing

    Learn about the latest insights and changes in the IT and tech marketing industry and upgrade your strategies to stay ahead of your competition… Read More

    By Geordie Carswell
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    Tech Marketing

    8 SaaS Marketing Strategies That Actually Work

    How are you building brand awareness and generating leads? Find out eight SaaS marketing strategies that will make you stand out from your competition… Read More

    By Geordie Carswell
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    Tech Marketing

    Native Advertising 101 for Tech Companies

    Native advertising sees a high return and builds trust with your audience because the ads feel like part of your audience's online experience rather than a sales pitch… Read More

    By Geordie Carswell
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    Tech Marketing

    SEO for YouTube Videos: How To Optimize Your Videos for SEO Success

    According to Marketing Profs: 61% of marketers are not leveraging video in their marketing strategies and video still has "much room to grow." Thinking of getting started? This video series will help you with everything you need along the way.… Read More

    By Ainsley Muller
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    Tech Marketing

    The Complete Go-to-Market Strategy for Tech Marketers

    Does your tech firm have a go-to-market (GTM) strategy in place? Do you know what a go-to-market strategy is or how you can benefit from having one?… Read More

    By James Green
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    Tech Marketing

    What Is Intent Data and How Does It Drive B2B Technology Sales?

    Learning how to extract, interpret, and leverage the vast amounts of customer data generated by businesses has become a defining challenge. Data-driven organizations are three times as likely to outperform their peers… Read More

    By Geordie Carswell
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    Tech Marketing

    B2B Content Marketing Ideas for Tech Marketing: Lessons from an Agency

    Coming up with fresh and exciting B2B content marketing ideas for tech marketing that generate actual leads and bring in new business isn’t easy, here are 5 ways to make it a little easier… Read More

    By Katie Mohr
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    Tech Marketing

    Customer Journey Mapping in Tech (Template Included)

    How to use customer journey mapping to take the guesswork out of customer interactions and pinpoint specific areas for improvement… Read More

    By James Green
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    Tech Marketing

    The Tech Marketer’s Guide to B2B Content Marketing

    B2B content marketing for tech companies is an opportunity to educate your customers about complex topics while generating demand for products many businesses don’t know they need… Read More

    By Ainsley Muller
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    Tech Marketing

    How Tech Marketers Can Gauge Buyer Intent Correctly

    Learn where to collect data and how to analyze customer information to find who is most likely to purchase your products and services to help you focus on the highest quality leads… Read More

    By James Green
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    Tech Marketing

    The Emergence and Importance of Thought Leadership

    One of the primary goals of B2B content marketing—besides generating more revenue, of course—is to establish yourself as the go-to brand for resources related to your industry. Having a reputation does a lot to grease the skids on sales… Read More

    By James Green