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    Tech Marketing

    The No-Nonsense Guide to Cybersecurity Marketing

    As the security industry has experienced a radical change in the last few years, cybersecurity marketing has become a niche with unique challenges and booming potential for success… Read More

    By Ainsley Muller
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    Tech Marketing

    Branding for a Tech Company: Building the Perfect Strategy

    Learn how branding for a tech company goes much deeper than appearance and requires a business to commit to one message from the company culture to customer interactions.… Read More

    By James Green
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    Tech Marketing

    The Ultimate Guide To Intent-Based Marketing in Tech

    Tech businesses need intent-based marketing. Customers expect personalized communications. How do you balance these needs while respecting data privacy? Marketers must turn to first-party sources to connect directly with leads and deliver customized messages. Learn how… Read More

    By Ainsley Muller
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    Tech Marketing

    6 Sales-Focused B2B Client Engagement Strategies for 2023

    Engaged clients don't just buy your products, they are the ones who are actively liking your B2B marketing business's social media posts, sharing your blog articles, and downloading your e-books. Learn how you can engage and empower this army of brand ambassadors… Read More

    By Ainsley Muller
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    Tech Marketing

    How To Keep Your Sales Pipeline Brimming with Clients

    Learn how to increase sales pipeline leads and avoid leaks through proper sales pipeline management to ensure your sales pipeline stays brimming with quality clients… Read More

    By Joshua Onofrio
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    Tech Marketing

    How To Build a Business Case for Your Software

    Do you want to adopt new software? Use these tips for how to build a business case for software to promote it and improve your approval odds… Read More

    By Joshua Onofrio
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    Tech Marketing

    How To Improve Your Lead-to-MQL-Conversion Rate

    As a B2B marketer, are you seeing a low ROI from your marketing efforts? Learn why tracking conversions is essential and five ways to boost your lead-to-MQL-conversion rate… Read More

    By James Green
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    Tech Marketing

    8 Top B2B SaaS Customer Retention Strategies

    Customer retention is a hallmark of a successful business. Learn eight top B2B Software-as-a-Service (SaaS) customer retention strategies for boosting customer loyalty for your B2B SaaS company… Read More

    By Geordie Carswell
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    Tech Marketing

    Landing Page Optimization for Tech Service Providers

    Boost your marketing campaign conversion rate through landing page optimization for tech services so you can personalize your pages and capture more leads… Read More

    By Ainsley Muller
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    Tech Marketing

    How To Build Mutually Beneficial Partner Programs [with Examples]

    Today, B2B customers want more versatility than isolated "all-in-one" software solutions and they want more customization options, requiring tech companies to work with each other to integrate software, cross-promoting, and marketing through partner programs… Read More

    By Joshua Onofrio
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    Tech Marketing

    A Guide To Marketing Automation for Tech Companies

    Marketing automation has come a long way. Computers, with the assistance of machine learning and artificial intelligence, perform tasks or sequences of tasks automatically, completing marketing duties faster, more efficiently and sometimes with greater accuracy… Read More

    By James Green
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    Tech Marketing

    The Complete Guide To Driving Cloud Business Growth

    Learn 10 tips for growing your cloud business by attracting new clients, qualifying the leads, and increasing your revenue through high-value conversions… Read More

    By Geordie Carswell
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    Tech Marketing

    The Ultimate Tech Content Marketing Guide for IT [2022 Update]

    To ensure your B2B content continually reaches and resonates with your audience, you must keep your strategies updated with the latest trends in tech content marketing… Read More

    By Katie Mohr
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    Tech Marketing

    6 Sales Prospecting Strategies for SDRs in Tech

    Find out why only¬†48% of sales development representatives¬†(SDRs) consistently meet their sales prospecting quota of bringing in and qualifying a set number of sales-qualified leads… Read More

    By Joshua Onofrio
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    Tech Marketing

    The 1-2-3 Guide to BANT Lead Generation in the Tech Niche

    Learn how to attract and convert sales-qualified leads in tech marketing through BANT lead generation and how to use it in your account-based marketing… Read More

    By Jennifer Bergman
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    Tech Marketing

    8 Content Optimization Tips To Get More Out of Tech Content

    Learn eight strategies for getting your digital assets in front of your target audience and encouraging a conversion through tech content optimization… Read More

    By Wendy Hernandez
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    Tech Marketing

    How To Measure Partner Marketing Campaign ROI

    Learn how tech marketing partnerships can boost your business growth and how to accurately track and measure your partner marketing campaign ROI… Read More

    By Geordie Carswell
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    Tech Marketing

    Your Guide to Brand Differentiation for Tech Brands

    What makes your tech brand unique? Learn to identify your brand differentiation factors and use them to stand out from your competition… Read More

    By Olivia Thomson
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    Tech Marketing

    8 Effective Tactics for Lead Generation for IT Companies

    Learn eight strategies for lead generation for IT companies that are effective in 2022 for filling your pipeline with marketing and sales qualified leads… Read More

    By James Green
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    Tech Marketing

    Smart Customer Engagement: Why Webinars Are Your Best Bet

    Webinars are an essential tool every IT marketer should use to increase customer engagement. Learn seven strategies to maximize your webinar engagement… Read More

    By Geordie Carswell
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    Tech Marketing

    5 Thought Leadership Marketing Strategies for B2B Businesses

    How can you use your thought leadership content to boost your marketing efforts? Explore five essential thought leadership marketing strategies of 2022… Read More

    By Geordie Carswell