Our Audience at a Glance

“The ActualTech Media audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.”

Scott D. Lowe CEO, ActualTech Media


Play a role in the purchase process.


Support at least 50% remote workers.


Say webinars play a role in their purchase process.

Company Sizes


Industries & Revenue

“Our audience comes from a helpful range of industries, including healthcare, financial services, education, and federal, state, and local government.”

Jennifer Bergman Director of Audience Growth, ActualTech Media

Roles & Responsibilities

Cross-Discipline Responsibilities

“ActualTech Media’s audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”

Danielle Hammond Demand Generation Manager, ActualTech Media

Average Number of Technology "Hats" Audience Members are Responsible For:

Buyer Audience Feedback

“After the MegaCast we purchased Nutanix for our data center. It made sense for use to embrace a hyperconverged solution due to budget constraints and the ease of deployment. The event provided us with use cases and productivity benefits to convince us it was the way to go.”

— Murray N., IT Specialist II, California Dept Of Transportation

“We implemented VMware Cloud on AWS to streamline backup for virtual environments. The webinar explained how streamlined backup works and how easy it is.”

— David E., Manager, NYC Housing Authority

“Our IT Infrastructure group watched the webinar on hyperconverged infrastructure a few times and learned a lot. We consolidated some racks and storage devices by implementing Dell hyperconverged infrastructure.”

— Annie E., LAN Associate, Carnegie Mellon University

Top US-Based Organizations

Download Our Audience Overview One-Sheet

Learn more about the makeup of our unique technology buyer audience.

Looking For a Specific Audience?


Includes job titles such as: CISO; Director of Information Security; Director of Cybersecurity; Global Head of Information Security.


HR Technology

Includes job titles such as: Chief HR Officer; Chief Strategy Officer; CEO; CIO; VP of Human Resources.




Data & Analytics

Includes professionals at companies like: Boeing; Equifax; Airbnb; CVS Health; Nike.




Includes job titles such as: DevOps Engineer; Application Developer; Software Developer; Systems Development.


The ActualTech Media technology install base breakdown

Download Our Audience Install Base Breakdown

Learn more about the top technology platforms our audience runs on.