Cybersecurity Strategies for Business Continuity with Rubrik & Microsoft Cybersecurity & Ransomware
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Exclusive Cybersecurity Lead Generation Programs
How Cybersecurity Marketers Get Their Leads & Pipeline
The 2024 Cybersecurity Buyers Report
Grab your free copy for meaningful insights into cybersecurity buyer behavior.Experience and Expertise Matter in Cybersecurity Marketing
Few things are more important to organizations these days than cybersecurity. Consider what they’re facing: Ransomware threats continue to escalate, data breaches are increasingly common, and the growing complexity of cloud environments opens new avenues for hackers to exploit.
Those are just a few of the cybersecurity concerns that are ramping up anxiety among IT staff. In turn, that has led to a boom in products to help keep companies safe. But reaching the audience that wants and needs those products is a huge challenge. How do you market those cybersecurity solutions and reach potential customers with your message?
That’s where ActualTech Media comes in. Our long track record of crafting marketing materials that have impact and lead to results comes from our rare combination of experience and expertise.
We offer a full range of options for creating powerful assets that engage readers and viewers who are searching for answers to the plague of cybercriminals that are always looking for new victims. Whether it’s a webinar for lead generation, content syndication, whitepaper, ebook, or even a comic book, we have what you’re looking for.
How We Help Cybersecurity Marketers Meet Their Goals
Hot-Topic Multi-Vendor Webinars
Join other leading vendors on one of our ready-made, hot-topic technology webinars.
These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.
Our Multi-Vendor IT Webinars Feature:
- Fully turnkey, with 400 to 1200+ guaranteed registrations
- The hottest enterprise technology themes
- The industry's highest live attendance rates
- The opportunity to present back-to-back with the biggest vendors in your space
High-Performance Custom Webinar Programs
At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.
We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.
Our Custom IT Webinar Programs Feature:
- Minimum lead guarantees of 200+ leads
- Complete, white-glove service: just bring your deck and demo, we handle the reg page, moderation, prizes, and promotion
- Help with topics, titles, abstracts, and presentations
- Exclusive post-webinar reporting and special "hot-lead" reports
- Complimentary on-demand hosting and video files
Direct-Intent Content Syndication Programs
Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.
We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.
We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.
- Advanced targeting capability, including intent, geos, job titles, company sizes, and more
- Account-Based Marketing (ABM) programs
- Multi-touch campaign options for built-in nurturing
- Monthly syndication promotional bundle offers
- Ability to syndicate written content, videos, or on-demand webinars
- Lead reporting and tracking that makes your job a breeze
E-books, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts
ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.
Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.
Expert B2B Content Marketing For:
- Technology marketing and nurture funnels
- Content marketing programs
- Product launches
- Field, partner, and channel programs—plus more!
Trusted by These Cybersecurity Companies
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- Black Hat
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- Cyber Secure Mindset
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Our Cybersecurity Audience
at a Glance
“The ActualTech Media audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.”
Scott D. Lowe CEO, ActualTech Media
93%
Play a role in the purchase process.
80%
Support at least 50% remote workers.
92%
Say webinars play a role in their purchase process.
Company Sizes
Company Revenue & Responsibilities
Cross-Discipline Responsibilities
“ActualTech Media’s cybersecurity audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”
Danielle Hammond Demand Generation Manager, ActualTech Media
Average Number of Technology "Hats" Audience Members are Responsible For:
Tech Buyer Feedback One-Sheet
See what kind of purchase decisions our audience has made as a result of attending our webinar events.
Cybersecurity Audience Demographics One-Sheet
Learn more about the makeup of our unique technology buyer audience.
Sample Post-Event 'Hot-Lead' Summary Report
Download a sample of the industry’s hottest post-webinar lead report summary!
Upcoming Cybersecurity Webinars for Lead Generation
- 800 guaranteed leads (minimum)
- 6 to 8+ back-to-back presenting vendors
- Higher-level hot technology topics
ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.
These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.
- December 2024
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MegaCast Understanding Solutions for Governance, Risk, and Compliance
About This MegaCast
In an era of evolving regulations and heightened security concerns, mastering governance, risk, and compliance (GRC) is paramount. Those requirements are always changing, and usually tightening, as security risks grow. This event will dive into into effective GRC strategies and solutions. Join us to reach an audience of IT buyers and influencers, providing a forum for deep dives into best practices for ensuring regulatory adherence and safeguarding against potential risks. Position your company as a thought leader in the GRC space, gaining access to an engaged audience actively seeking innovative GRC solutions. Showcase your expertise and solutions in governance frameworks, risk management, and compliance technologies, and forge connections with decision-makers shaping their organizations' GRC strategies.Vendor Fit
Learn More
Companies specializing in GRC software, compliance consulting, cybersecurity solutions, and risk management platforms are ideally suited to present at this event. Whether your focus is on comprehensive compliance frameworks, cutting-edge risk assessment tools, or innovative governance solutions, you need to be here.
See More UPCOMING MegaCasts
- 400 guaranteed leads (minimum—150 for vertical events)
- 2 to 6+ back-to-back presenting vendors
- Deeper-level technology topics
The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.
- December 2024
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EcoCast Developing Your 2025 Data Security Plan
Featuring
Nasuni, Okta, NetApp, Cohesity, Rubrik, Palo Alto Networks
Min Leads
400
Open Slots
About This EcoCast
Before you know it, 2025 will be here, and it’s time to be considering security threats in the coming year and how to prepare for them. Join our exclusive event that unveils strategies and technologies essential for crafting a robust data security plan tailored to the future. This webinar will convene a dynamic audience of IT buyers and influencers, providing a platform for in-depth discussions and expert insights on safeguarding your organization's most valuable asset—its data. By sponsoring this webinar, your company can help attendees formulate their data security plans for the coming year. Showcase your expertise in cutting-edge security technologies, compliance frameworks, and data protection strategies, and establish valuable connections with decision-makers at the forefront of securing their digital ecosystems.Vendor Fit
Learn More
Companies specializing in data security solutions, cybersecurity technologies, compliance consulting, and encryption technologies are primed to gain substantial value from presenting at this event. Whether your focus is on advanced threat detection, encryption protocols, or comprehensive data security frameworks, this webinar offers a tailored platform to engage with an audience fervently seeking to fortify their data protection strategies for the future.
See More UPCOMING EcoCasts
- 1,200 guaranteed leads (minimum)
- 7 to 12+ back-to-back presenting vendors
- Broader, trending technology topics
Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.
With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.
- 400 guaranteed leads (minimum)
- 1+ sponsoring vendor(s)
- Broader, trending technology topics
The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.
The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!
- December 2024
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Expert Series Ransomware in 2025: What to Expect and How to Prepare
About This Expert Series
As of now, most signs point to as much or more ransomware in 2025 than we saw in 2024. The single most devastating issue in security for the last decade continues its rampage. This Expert Series will explore the ransomware trends that emerged in 2024, including new families of ransomware variants, new threat actors on the world stage, new defense trends and techniques to counteract ransomware, and countermeasures from law enforcement and insurance companies. ActualTech Media will provide an expert speaker on ransomware who will develop and present all the content tailored for an engaged audience of IT managers, professionals, and influencers. As a sponsor, you'll only need to provide a promotional slide, while ATM will handle all aspects of audience development, event production, and lead delivery. Don't miss this low-touch opportunity to position your brand as a leader in ransomware defense.Vendor Fit
Learn More
Companies providing ransomware recovery tools, backup and disaster recovery solutions, and all manner of cybersecurity products and services will benefit from engaging this audience of IT professionals looking for expert guidance and advanced solutions.
See More UPCOMING Expert Series Events
Cybersecurity Focus Areas
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Data Protection -
Messaging Security -
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Network Security -
Intrusion Detection -
Endpoint Security -
Security Awareness Training -
Secure Access Service Edge -
SoC -
Zero Trust -
& More!
Cybersecurity Marketing Case Study - Keeper Security
Forward-Thinking Marketer at Keeper Security Discovers Cutting-Edge Lead Generation Machine“ActualTech Media truly understands the technology we’re trying to educate the market on. They deliver on time, every time, exceeding our expectations. We know they’re going to over-deliver.”
“Following the MegaCast we had 32 solid opportunities with $1.6 million in the pipeline and $500,000 closed within 30 days of the event.”
“After the MegaCast we purchased Nutanix for our data center. It made sense for use to embrace a hyperconverged solution due to budget constraints and the ease of deployment. The event provided us with use cases and productivity benefits to convince us it was the way to go.”
Level Up Your Cybersecurity Marketing With These Resources
Ready for a deeper dive into cybersecurity marketing? We have several blogs that go into greater detail on how to tune your content for the specialized cybersecurity audience.
In “The No-Nonsense Guide to Cybersecurity Marketing”, we cover cybersecurity marketing fundamentals, including creating the right buyer personas for this specific niche, and discuss how the changing nature of cybersecurity necessitates changes to marketing strategies.
In the article “How to Ace Content Marketing for Cybersecurity,” we highlight the importance of creating urgency rather than fear, the importance of expertise for this market segment, and how impactful case studies can be.
Read our B2B marketing blog for more great cybersecurity marketing tips and free resources:
