Cybersecurity Strategies for Business Continuity with Rubrik & Microsoft Cybersecurity & Ransomware
Few things are more important to organizations these days than cybersecurity. Consider what they’re facing: Ransomware threats continue to escalate, data breaches are increasingly common, and the growing complexity of cloud environments opens new avenues for hackers to exploit.
Those are just a few of the cybersecurity concerns that are ramping up anxiety among IT staff. That has in turn led to a boom in products to help keep companies safe. But reaching the audience that wants and needs those products is a huge challenge. How do you market those cybersecurity solutions and reach potential customers with your message?
That’s where ActualTech Media comes in. Our long track record of crafting marketing materials that have impact and lead to results comes from our rare combination of experience and expertise.
We offer a full range of options for creating powerful assets that engage readers and viewers who are searching for answers to the plague of cybercriminals that are always looking for new victims. Whether it’s a webinar for lead generation, content syndication, whitepaper, ebook, or even a comic book, we have what you’re looking for.
Join other leading vendors on one of our ready-made, hot-topic technology webinars.
These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.
Our Multi-Vendor IT Webinars Feature:
At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.
We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.
Our Custom IT Webinar Programs Feature:
Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.
We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.
We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.
ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.
Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.
“The ActualTech Media audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.”
Scott D. Lowe CEO, ActualTech Media
Play a role in the purchase process.
Support at least 50% remote workers.
Say webinars play a role in their purchase process.
“ActualTech Media’s cybersecurity audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”
Danielle Hammond Demand Generation Manager, ActualTech Media
See what kind of purchase decisions our audience has made as a result of attending our webinar events.
Learn more about the makeup of our unique technology buyer audience.
Download a sample of the industry’s hottest post-webinar lead report summary!
ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.
These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.
Synology, Spanning, Rubrik, Metallic, A Commvault Venture, Hewlett Packard Enterprise
About this MegaCast Event
Software as a Service is eating the world, with every department, and even individual employees, signing up for subscriptions for essential functions with or without the knowledge of IT. The SaaS model delivers unprecedented value to organizations, but protecting the dozens or hundreds of SaaS applications in use inside every organization introduces new security challenges for IT pros. Those include knowing what SaaS applications are in use, ensuring that users aren’t sharing or reusing passwords, being confident that key corporate data stored in SaaS applications is protected in case of outage, and much more.
On the MegaCast, IT professionals will connect with the innovative companies who are solving these and other problems of SaaS security and data protection. Participate to make sure your solution is top of mind for IT buyers!
Any vendor with a solution related to SaaS data protection, SaaS disaster recovery, and any type of SaaS security.Learn More
The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.
Delinea, strongDM, ID Agent, Rubrik
About This EcoCast
Few areas are as rife with conflicting advice as passwords. With recent changes in NIST guidance on passwords, it seems everyone is confused about what they should be doing. Which underscores a key problem with passwords. To paraphrase Ben Franklin, “Passwords are the worst form of protection, except for all the others.” What to do about passwords, authentication, and identity? Take this opportunity to explain how your solution addresses the evolving guidance on passwords, augments passwords for identity and authentication, or bypasses passwords with an innovative approach.
Any vendor with a password-protection or identity and authentication story.
Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.
With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.
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The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.
The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!
Rubrik, Censys, Metallic, A Commvault Venture
About This Expert Series
Sometimes when it comes to security, it seems like all you hear about is ransomware. There's no doubt ransomware is a huge threat, but it's not the only one. In this session, an Expert Series speaker will take an IT audience through recent trends in zero-day attacks, nation-state-adversary activity, non-ransom-related malware, and much more. Attendees will come away with an understanding of pervasive threats they need to defend against, as well as tools and services that can help mitigate those threats. As a sponsor, you’ll only need to provide a promotional slide, while ATM will handle all aspects of audience development, event production, and lead delivery.
Any vendor with an IT security tool or service.
“Following the MegaCast we had 32 solid opportunities with $1.6 million in the pipeline and $500,000 closed within 30 days of the event.”
“Of all the lead generation vendors we work with, ActualTech Media programs have the best return on investment.”
“The real-life usage examples we saw on the MegaCast impacted our purchase of an HPE Nimble storage solution for our VDI environment.”
Ready for a deeper dive into cybersecurity marketing? We have several blogs that go into greater detail on how to tune your content for the specialized cybersecurity audience.
In “The No-Nonsense Guide to Cybersecurity Marketing”, we cover cybersecurity marketing fundamentals, including creating the right buyer personas for this specific niche, and discuss how the changing nature of cybersecurity necessitates changes to marketing strategies.
In the article “How to Ace Content Marketing for Cybersecurity,” we highlight the importance of creating urgency rather than fear, the importance of expertise for this market segment, and how impactful case studies can be.
Read our B2B marketing blog for more great cybersecurity marketing tips and free resources: