The 2024 Cybersecurity Buyers Report

Grab your free copy for meaningful insights into cybersecurity buyer behavior.

Experience and Expertise Matter in Cybersecurity Marketing

cybersecurity marketing teams at work

Few things are more important to organizations these days than cybersecurity. Consider what they’re facing: Ransomware threats continue to escalate, data breaches are increasingly common, and the growing complexity of cloud environments opens new avenues for hackers to exploit.

Those are just a few of the cybersecurity concerns that are ramping up anxiety among IT staff. In turn, that has led to a boom in products to help keep companies safe. But reaching the audience that wants and needs those products is a huge challenge. How do you market those cybersecurity solutions and reach potential customers with your message?

That’s where ActualTech Media comes in. Our long track record of crafting marketing materials that have impact and lead to results comes from our rare combination of experience and expertise.

We offer a full range of options for creating powerful assets that engage readers and viewers who are searching for answers to the plague of cybercriminals that are always looking for new victims. Whether it’s a webinar for lead generation, content syndication, whitepaper, ebook, or even a comic book, we have what you’re looking for.

Cybersecurity Marketing team at work

cybersecurity-marketing-society-marketing-partner

How We Help Cybersecurity Marketers Meet Their Goals

Hot-Topic Multi-Vendor Webinars

Join other leading vendors on one of our ready-made, hot-topic technology webinars.

These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.

Our Multi-Vendor IT Webinars Feature:

  • Fully turnkey, with 400 to 1200+ guaranteed registrations
  • The hottest enterprise technology themes
  • The industry's highest live attendance rates
  • The opportunity to present back-to-back with the biggest vendors in your space

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High-Performance Custom Webinar Programs

At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.

We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.

Our Custom IT Webinar Programs Feature:

  • Minimum lead guarantees of 200+ leads
  • Complete, white-glove service: just bring your deck and demo, we handle the reg page, moderation, prizes, and promotion
  • Help with topics, titles, abstracts, and presentations
  • Exclusive post-webinar reporting and special "hot-lead" reports
  • Complimentary on-demand hosting and video files

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Direct-Intent Content Syndication Programs

Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.

We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.

We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.

  • Advanced targeting capability, including intent, geos, job titles, company sizes, and more
  • Account-Based Marketing (ABM) programs
  • Multi-touch campaign options for built-in nurturing
  • Monthly syndication promotional bundle offers
  • Ability to syndicate written content, videos, or on-demand webinars
  • Lead reporting and tracking that makes your job a breeze

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E-books, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts

ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.

Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.

Expert B2B Content Marketing For:

  • Technology marketing and nurture funnels
  • Content marketing programs
  • Product launches
  • Field, partner, and channel programs—plus more!

 

Trusted by These Cybersecurity Companies

  • 1Password
  • AT&T Cybersecurity
  • Black Hat
  • Cequence
  • Cisco Secure
  • Cofense
  • Cyber Secure Mindset
  • CyberArk
  • CyberGRX
  • Duo Security
  • Egnyte
  • FireMon
  • Gigamon
  • HPE Aruba Networking
  • HYCU
  • Illumio
  • Keeper Security
  • KnowBe4
  • Nasuni
  • Okta
  • Palo Alto Networks
  • Ping Identity
  • Proofpoint
  • RAPID7
  • Recorded Future
  • Rubrik
  • SecurityScorecard
  • SolarWinds
  • Sophos
  • Synology
  • Trava Security Inc
  • Veeam
  • VIPRE
  • Zerto

Our Cybersecurity Audience

at a Glance

“The ActualTech Media audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.”

Scott D. Lowe CEO, ActualTech Media

93%

Play a role in the purchase process.

80%

Support at least 50% remote workers.

92%

Say webinars play a role in their purchase process.

Company Sizes

 

Company Revenue & Responsibilities

Cybersecurity Marketing Audience Stats Company Revenue
Cybersecurity marketing stats - audience stats

Cross-Discipline Responsibilities

“ActualTech Media’s cybersecurity audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”

Danielle Hammond Demand Generation Manager, ActualTech Media

Average Number of Technology "Hats" Audience Members are Responsible For:

Tech Buyer Feedback One-Sheet


See what kind of purchase decisions our audience has made as a result of attending our webinar events.

Download

Cybersecurity Audience Demographics One-Sheet


Learn more about the makeup of our unique technology buyer audience.

Download

Sample Post-Event 'Hot-Lead' Summary Report


Download a sample of the industry’s hottest post-webinar lead report summary!

Download

Upcoming Cybersecurity Webinars for Lead Generation

  • 800 guaranteed leads (minimum)
  • 6 to 8+ back-to-back presenting vendors
  • Higher-level hot technology topics

ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.

These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.

July 2024

Securing Your Network and Systems with a Zero Trust Architecture

Featuring

ActualTech Media, HPE Aruba Networking, Rubrik, Veeam, Gigamon

Min Leads

800

Open Slots

3

About This MegaCast
President Reagan said “Trust but verify.” But that won’t work for current cyberthreats. The new ideal needs to be “Don’t trust, and verify.” This is the idea behind Zero Trust Architecture (ZTA), which has emerged as a foundational paradigm for modern security. This event offers a comprehensive exploration of ZTA, equipping attendees with the knowledge to fortify their network and systems against evolving risks.

Vendor Fit
Companies specializing in cybersecurity solutions, identity and access management (IAM) platforms, network security technologies, and IT consultancy services. This includes providers of ZTA implementation tools, IAM solutions, threat detection platforms, and firms offering expertise in trust-centric security best practices.

Learn More

See More UPCOMING MegaCasts

  • 400 guaranteed leads (minimum—150 for vertical events)
  • 2 to 6+ back-to-back presenting vendors
  • Deeper-level technology topics

The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.

August 2024

Upleveling Your Identity and Access Management Solutions

Featuring

Keeper Security, Rubrik

Min Leads

400

Open Slots

4

Identity and access management (IAM) continues to evolve and grow in complexity in order to keep pace with the requirements of an evolving workforce and threat landscape. Managing identities in hybrid environments that encompass public cloud applications, SaaS platforms, and on-premises solutions presents a significant security challenge. Moreover, with a substantial portion of users frequently accessing these resources from remote locations, the importance of securing these critical functions is paramount. Join us in this EcoCast to engage with a dedicated audience of IT decision-makers and help them understand potential vulnerabilities in their current IAM strategies. Take centre stage and show how your innovative solution can significantly enhance security without disrupting operational success.

 

Vendor Fit :

Any provider of identity and access management products or services.


See More UPCOMING EcoCasts

  • 1,200 guaranteed leads (minimum)
  • 7 to 12+ back-to-back presenting vendors
  • Broader, trending technology topics

Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.

With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.

November 2024

Securing Your Borders: Evolving Each Layer of Your Security Program

Featuring

TierPoint, Zerto, KnowBe4

Min Leads

1200

Open Slots

9

About This Summit
The best security architectures resemble a stack of slices of swiss cheese. The holes of one slice are blocked by the next slice, preventing the shortcomings of any one layer from allowing anything through. With this Summit, ActualTech Media is providing a platform for a broad range of security solutions from every sector to give a highly engaged audience of IT buyers and influencers a complete look at all the elements that their security architecture should include. This webinar provides a platform to explore the evolution of security measures across every layer, offering valuable insights for organizations looking to enhance their overall security posture. As a sponsor, you'll have a prime stage to showcase your expertise and solutions to an audience committed to fortifying their security strategies. Don't miss the chance to be part of an event that unites thought leaders in security. Sponsoring this webinar will position your company as a key player in helping organizations safeguard their digital borders against a multitude of threats.

Vendor Fit
Any company with a security solution, including network security, firewalls, intrusion detection systems, intrusion prevention systems, virtual private networks, network access control, endpoint security, endpoint detection and response, cloud security, cloud access security brokers, cloud security posture management, container security, identity and access management, single sign-on, multi-factor authentication, identity governance and administration, data security, data loss prevention, security information and event management (SIEM), log management, threat intelligence, application security, penetration testing, security awareness training, incident response and management, and vulnerability management.


See More UPCOMING Virtual Summits

  • 400 guaranteed leads (minimum)
  • 1+ sponsoring vendor(s)
  • Broader, trending technology topics

The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.

The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!

August 2024

Security Series: Fine-tuning Operations to Keep the Enterprise Secure

Featuring

--

Min Leads

400

Open Slots

6

About This Expert Series
The escalating complexity of cyber threats necessitates advanced security strategies within the enterprise tech realm. Part 2 of our Expert Security Series delves into optimizing security operations, presented by an expert provided by ActualTech Media. The expert will show an engaged audience of IT buyers and influencers how to streamline security processes and use innovative tools to ensure a comprehensive approach to enterprise security. As a sponsor, you’ll only need to provide a promotional slide, while ATM will handle all aspects of audience development, event production, and lead delivery.

Vendor Fit
Any provider of network security solutions, threat intelligence platforms, intrusion detection systems, firewall technologies, endpoint protection, identity and access management systems, and security information and event management (SIEM) tools.


See More UPCOMING Expert Series Events

Cybersecurity Focus Areas

  • Data Protection
  • Messaging Security
  • Identity Access Management
  • Network Security
  • Intrusion Detection
  • Endpoint Security
  • Security Awareness Training
  • Secure Access Service Edge
  • SoC
  • Zero Trust
  • & More!

Cybersecurity Marketing Case Study - Keeper Security

Forward-Thinking Marketer at Keeper Security Discovers Cutting-Edge Lead Generation Machine

“We needed faster virtualized storage and simplified backups. The MegaCast gave us the benefits of a Pure Storage and Veeam solution that my client ended up procuring.”

— Jeff McD., VMware Architect

“Following the MegaCast we had 32 solid opportunities and $500,000 closed within 30 days of the event.”

— Marketing Programs Manager, Western Digital

“We are now using more than 10 tools that we learned about on the MegaCasts and EcoCasts.”

— Reddy K., Sr. Associate, Capital One

Level Up Your Cybersecurity Marketing With These Resources

The How To Guide for Cybersecurity Marketers

Ready for a deeper dive into cybersecurity marketing? We have several blogs that go into greater detail on how to tune your content for the specialized cybersecurity audience.

In “The No-Nonsense Guide to Cybersecurity Marketing”, we cover cybersecurity marketing fundamentals, including creating the right buyer personas for this specific niche, and discuss how the changing nature of cybersecurity necessitates changes to marketing strategies.

In the article “How to Ace Content Marketing for Cybersecurity,” we highlight the importance of creating urgency rather than fear, the importance of expertise for this market segment, and how impactful case studies can be.

Read our B2B marketing blog for more great cybersecurity marketing tips and free resources:

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