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    IT Marketing

    Two Critical Video Marketing Data Points IT Marketers Need to See

    Smart IT marketers get it: video is a huge part of the future of technical marketing. We asked our audience of IT pros and decision makers what kind of video they find useful so that our clients can invest in the kind of video marketing that actually works. The results may surprise you…… Read More

    By Scott D. Lowe
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    IT Marketing

    The Top 10 Reasons You Need to Be Presenting on MegaCast & EcoCast Webinars

    In the last four years, over 100 different vendors have presented on MegaCasts and EcoCasts multi-vendor webinars from ActualTech Media. Here's the 10 biggest reasons they keep coming back to present on event after event? See the 10 reasons here… Read More

    By David M. Davis
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    IT Marketing

    Should You Use Prize Giveaways on Your Webinars & Events?

    We all know that good prizes can increase marketing campaign performance, but sometimes we may wonder: Are prizes and incentives a lead quality ‘sinkhole’? Or can they lift your lead counts to the next level? At ActualTech Media, we've done extensive testing on this. Read on to see what we've found… Read More

    By Geordie Carswell
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    Content Marketing

    Where to Spend on IT Content Marketing in 2019

    We polled our audience to find out how they feel about the standard stable of IT marketing tactics and assets. The overwhelming feedback we received reveals six key areas we recommend that our clients invest in, and three that are little more iffy in terms of bottom-line results… Read More

    By Geordie Carswell
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    Content Marketing

    Introducing 'The Countermeasure' Enterprise Security Newsletter From ActualTech Media

    Doubling-down on our efforts in the enterprise security space, we recently launched 'The Countermeasure': a weekly, analysis-rich security newsletter with a focus on the impact of infosec developments on the enterprise IT environment. Check out this post to see how it helps expand our footprint in the security space!… Read More

    By Geordie Carswell