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    Webinar Marketing

    How To Find the Best IT Webinar Platforms in 2022

    Boost your lead generation and marketing strategies by presenting in a webinar. Learn six tips for finding the best webinar platforms for tech companies… Read More

    By Natasha Rogers
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    Tech Marketing

    Native Advertising 101 for Tech Companies

    Native advertising sees a high return and builds trust with your audience because the ads feel like part of your audience's online experience rather than a sales pitch… Read More

    By Geordie Carswell
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    Video

    How To Make a Hit YouTube Video: Start with Research and Development!

    This article takes a deep dive into how to determine what video content you should be creating, and some tips on how to do so… Read More

    By Ainsley Muller
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    Webinar Marketing

    The Complete Guide To Hosting Exceptional Tech Webinars

    A tech webinar allows you to engage with your audience of tech buyers personally, build relationships with customers, and generate new leads. However, hosting a webinar is no easy task. Here are a few things to carefully consider… Read More

    By Natasha Rogers
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    Content Syndication

    A Real-World Content Syndication Example from ActualTech Media

    Content Syndication for lead generation may seem intuitive, but seeing how it works sheds light on this complex, yet effective tool. To help clarify the process, we explore a content syndication example from a recent lead generation campaign… Read More

    By Geordie Carswell
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    Content Marketing

    The Definitive Guide To Content Intelligence in Tech

    Content intelligence for IT marketing is no longer optional but is necessary to generate and convert leads in 2022. Learn the benefits of content intelligence for tech marketing and how to use content intelligence tools to boost your marketing efforts… Read More

    By Ainsley Muller
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    Video

    The Benefits of YouTube - Hit Business & SEO Goals

    As the second most popular search engine, there are many benefits of Youtube. It's a great way to promote your business. Here are some of the ways you can use Youtube videos to build your brand and attract new customers. Pros. Cons. Limitations; and channel options.… Read More

    By Ainsley Muller
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    Webinar Marketing

    Are Webinars Dead? Hosting IT Webinars in 2022

    Think webinars are dead? Then this post is for you. Learn how to change your IT webinar strategy and build an essential marketing tool that fits the modern world… Read More

    By Natasha Rogers
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    Content Syndication

    What Content Syndication Tools Everyone Should Know About

    Content syndication for B2B marketers has a high potential for return if you use the right content syndication tools. However, businesses often lose resources on poor-quality syndication tools that don't offer measurable returns or quality leads… Read More

    By Amy Susienka
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    Content Marketing

    How To Use Tech Case Studies to Skyrocket Your Sales

    Humans love stories. We are a narrative-driven species—from the earliest oral traditions and folklore to modern legends about mass pandemonium and alien invasions, people thrive on storytelling, and the most interesting and engaging stories are the ones that stick with people… Read More

    By Katie Mohr
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    Tech Marketing

    SEO for YouTube Videos: How To Optimize Your Videos for SEO Success

    According to Marketing Profs: 61% of marketers are not leveraging video in their marketing strategies and video still has "much room to grow." Thinking of getting started? This video series will help you with everything you need along the way.… Read More

    By Ainsley Muller
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    Tech Marketing

    The Complete Go-to-Market Strategy for Tech Marketers

    Does your tech firm have a go-to-market (GTM) strategy in place? Do you know what a go-to-market strategy is or how you can benefit from having one?… Read More

    By James Green
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    Content Syndication

    What Is a Content Syndication Platform (and Why Do You Need One)?

    If your content isn’t bringing in the leads you need, it might not be in front of the right audience. Content syndication is your solution for targeting your ideal buyer persona through individual marketing campaigns… Read More

    By Danielle Hammond
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    Tech Marketing

    What Is Intent Data and How Does It Drive B2B Technology Sales?

    Learning how to extract, interpret, and leverage the vast amounts of customer data generated by businesses has become a defining challenge. Data-driven organizations are three times as likely to outperform their peers… Read More

    By Geordie Carswell
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    Content Marketing

    Gorilla Guides as Content Marketing Vehicles

    Whether you’re wrestling for the No. 1 spot on the search results or nurturing your leads through carefully crafted emails, our Gorilla Guide program can provide you with a scaffolding for your content marketing efforts… Read More

    By Amy Susienka
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    Content Marketing

    B2B Content Marketing Ideas for Tech Marketing: Lessons from an Agency

    Coming up with fresh and exciting B2B content marketing ideas for tech marketing that generate actual leads and bring in new business isn’t easy, here are 5 ways to make it a little easier… Read More

    By Katie Mohr
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    Content Syndication

    The Top 5 Benefits of Content Syndication for Lead Generation

    There are several benefits of content syndication beyond getting your content in front of a larger audience. Having 10,000 new eyes on your digital asset is only valuable if those people are also prospective buyers… Read More

    By Amy Susienka
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    Content Marketing

    How (and Why) To Conduct a Competitive Content Analysis

    The secret to improving conversion rates on your content is to know what the best in your industry are doing and how their audience is responding so you can replicate that success… Read More

    By Ainsley Muller
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    Account Based Marketing

    5 Account-Based Marketing Tactics That Work in Tech

    Account-based marketing tactics can target accounts with the greatest return with personalized strategies that make your marketing investments count… Read More

    By Joshua Onofrio
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    Content Syndication

    How Content Syndication Works for Lead Generation

    Instead of only using broad marketing strategies to find and target accounts, learn how content syndication works to attract quality leads and connect to target accounts… Read More

    By Amy Susienka
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    Tech Marketing

    Customer Journey Mapping in Tech (Template Included)

    How to use customer journey mapping to take the guesswork out of customer interactions and pinpoint specific areas for improvement… Read More

    By James Green