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    Content Marketing

    The Ultimate Tech Content Marketing Guide for IT [2022 Update]

    To ensure your B2B content continually reaches and resonates with your audience, you must keep your strategies updated with the latest trends in tech content marketing… Read More

    By Katie Mohr
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    Content Syndication

    10 Content Syndication Best Practices for Generating Qualified Leads

    When you invest in content syndication, you want to maximize your return. Following these 10 best practices will guide you in making the most out of your content syndication… Read More

    By Danielle Hammond
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    Tech Marketing

    6 Sales Prospecting Strategies for SDRs in Tech

    Find out why only 48% of sales development representatives (SDRs) consistently meet their sales prospecting quota of bringing in and qualifying a set number of sales-qualified leads… Read More

    By Joshua Onofrio
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    Tech Marketing

    The 1-2-3 Guide to BANT Lead Generation in the Tech Niche

    Learn how to attract and convert sales-qualified leads in tech marketing through BANT lead generation and how to use it in your account-based marketing… Read More

    By Jennifer Bergman
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    Content Marketing

    Top B2B Content Marketing Trends of 2022

    Learn seven of the most influential B2B content marketing trends of 2022 and how you can adjust your strategy to stay ahead of your competition this year… Read More

    By Ainsley Muller
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    Tech Marketing

    8 Content Optimization Tips To Get More Out of Tech Content

    Learn eight strategies for getting your digital assets in front of your target audience and encouraging a conversion through tech content optimization… Read More

    By Wendy Hernandez
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    Content Marketing

    10 Tech Content Marketing Ideas To Get You Going

    You know content marketing is important but don't know how to go about it. Use these 10 tech content marketing ideas to spark your imagination… Read More

    By Keith Ward
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    Content Syndication

    The Pros and Cons of Website Content Syndication

    Is website content syndication right for your goals? Learn the pros and cons of content syndication and an alternative option for tech marketers… Read More

    By Danielle Hammond
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    Tech Marketing

    How To Measure Partner Marketing Campaign ROI

    Learn how tech marketing partnerships can boost your business growth and how to accurately track and measure your partner marketing campaign ROI… Read More

    By Geordie Carswell
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    Content Marketing

    How To Create Effective Bottom-of-the-Funnel Content for Tech

    Learn how to use your bottom-of-the-funnel content to move prospects to loyal customers with transparent and clear messages that remove any roadblocks… Read More

    By Joshua Onofrio
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    Content Marketing

    5 B2B Content Marketing Best Practices for Tech Companies

    Improve the performance of your marketing content with these five essential B2B content marketing best practices for tech companies that want to grow… Read More

    By Katie Mohr
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    Tech Marketing

    Your Guide to Brand Differentiation for Tech Brands

    What makes your tech brand unique? Learn to identify your brand differentiation factors and use them to stand out from your competition… Read More

    By Olivia Thomson
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    Video

    How To Optimize Your YouTube Channel for SEO and Marketing Success

    n this article, we'll show you how to optimize your YouTube channel for SEO and marketing success. We’ll discuss the different aspects of optimizing your channel… Read More

    By Ainsley Muller
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    Content Syndication

    Marketing Content Syndication–What Is It and Why Do It?

    Make the most of your lead generation investment by using marketing content syndication to reach your target accounts and increase your ROI… Read More

    By Jennifer Bergman
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    Content Marketing

    4 B2B Content Marketing Examples for Tech Companies

    Is B2B content marketing right for your business? Explore these four B2B content marketing examples from a real-life client that saw great growth… Read More

    By Katie Mohr
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    Content Marketing

    The Step-by-Step Guide to a Complete Content Audit

    How well is your tech content marketing performing? Learn how to perform a content audit to ensure you’re maximizing your content marketing return… Read More

    By Wendy Hernandez
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    Tech Marketing

    8 Effective Tactics for Lead Generation for IT Companies

    Learn eight strategies for lead generation for IT companies that are effective in 2022 for filling your pipeline with marketing and sales qualified leads… Read More

    By James Green
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    Content Marketing

    10 Types of Content Marketing for B2B You Should Try

    Create a diverse and engaging strategy using these 10 formats of content marketing for B2B companies that generate leads and boost your conversions… Read More

    By Katie Mohr
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    Content Marketing

    7 Email Marketing Subject Lines to Ace Your Tech Marketing

    Boost your email open rate with these seven email marketing subject lines that spark interest, offer value, and connect personally with the recipient… Read More

    By Joshua Onofrio
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    Content Syndication

    The Marketing Content Syndication Field Guide

    Create a marketing content syndication strategy that increases your reach and generates net new leads using this complete tech marketing guide… Read More

    By Danielle Hammond
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    Content Syndication

    The Beginner’s Guide To Content Syndication for Lead Generation

    Are you new to content syndication and unsure where to start? Learn all you need to know to get started in content syndication for lead generation… Read More

    By Danielle Hammond