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    Content Syndication

    5 Best Practices to Ace Your Software Product Launch

    With failure rates for new products after launch hovering between 70% and 80%, even the most groundbreaking premarket products can induce launch anxiety… Read More

    By Geordie Carswell
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    Content Syndication

    How to Use ABM Content Syndication for Target Account Penetration

    ABM content syndication is a strategic way to build relationships inside of target accounts. Content syndication marketing and ABM are complementary strategies that work together to drive growth for your organization… Read More

    By James Green
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    Content Marketing

    B2B Content Marketing in 2022—Strategy, Trends, and Statistics

    Over the past couple of years, the world has witnessed an upheaval unlike any before in the modern era. As marketers, we understand that trends and strategies change at the behest of the market. As a result, it can prove difficult to pinpoint the shifts in B2B content marketing… Read More

    By Geordie Carswell
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    Content Marketing

    Why SaaS Content Marketing Is Your Best Marketing Strategy

    SaaS marketing isn’t as straightforward as traditional marketing because many of your clients don’t know they need your products and services. Once customers recognize their challenges, they won’t immediately trust your brand without a proven record and supporting data. SaaS content marketing will help you establish that trust, gain quality leads that will turn into conversions, and increase your customer retention… Read More

    By Joshua Onofrio
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    Content Marketing

    Catalyst to Your Sales Success

    Perhaps one of the biggest challenges that all B2B companies face is ensuring the alignment of sales and marketing. A lack of coordination and discrepancies between the end goals of the two can result in squandered sales potential… Read More

    By James Green
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    Content Marketing

    What Content Analytics Can Tell You About Your Business

    Content is one of the most important things your business needs in order to succeed online. However, simply pushing out as much content as possible won’t cut it. You need to use content analytics to make sure your content strategy is working… Read More

    By Katie Mohr
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    Tech Marketing

    8 Ways To Bring Down Cost Per Lead in the Tech Industry

    Generating marketing qualified leads (MQLs)—the No.1 -one marketing priority for 34% of marketers—is important, but it’s also important that you do so efficiently. When it comes to measuring the efficiency of your lead generation efforts, measuring cost per lead is key… Read More

    By Ainsley Muller
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    Tech Marketing

    Developing a Strong SEO Foundation

    In this chapter, we will dive deeper into the different tactics and actionable tips on how exactly you can leverage ActualTech Media content to drive your efforts. We’ll paint a complete picture of the art and science of SEO, why it’s vital for B2B success, and how your team can lay down a solid foundation. Including: An Introduction to SEO; The Mysterious Google Algorithm; And Top SEO Ranking Factors… Read More

    By Ainsley Muller
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    Content Marketing

    How To Create Sales Enablement Content in the Tech Space

    Content marketing often doesn't directly lead to a sale. That's the job of your sales enablement content. It’s the vital bridge between your sales and marketing team that turns leads into customers. In this article we’ll explore what sales enablement content is and how you can create sales-focused material for the tech space… Read More

    By Katie Mohr
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    Tech Marketing

    The Enterprise Tech Buyer’s Journey: A Step-by-Step Guide To Optimize Your Process

    Technology’s increasingly important role in an enterprise makes the buyer’s journey essential to your success. A solution provider needs to have an expert grasp on each customer's different motivations and expectations during each stage of the buying process… Read More

    By Amy Susienka
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    Content Marketing

    An Introduction to Gorilla Guides

    In an age where gimmicks and intrusive promotional tactics no longer work how they used to—especially in a highly competitive B2B landscape—a sure-fire way to get noticed, hit your MQL quota, and have prospects coming to you with their challenges in droves is to publish and promote content… Read More

    By Katie Mohr
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    Content Marketing

    How To Plan and Execute a Data-Driven Content Strategy

    Is your content reaching the right audience and attracting quality leads? A data-driven content strategy will take your tech content to the next level by backing your decisions with hard data instead of basing your content on guesses and brainstorming sessions… Read More

    By Katie Mohr
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    Content Marketing

    A Guide to Digital Marketing for IT Companies in 2022

    There were 4.66 billion global internet users in January 2021. Since the global population is around 7.9 billion, over half of the world’s population is online. That’s a huge audience for digital marketing for IT companies… Read More

    By Geordie Carswell
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    Content Marketing

    Using Outreach for Content Marketing

    In this article, we’ll dive deeper into another part that is equally critical and can make or break your strategy—outreach and promotion. If you’re like most of the marketers ActualTech Media works with, it’s unlikely that you’ll engage in the very “tactical” steps described below… Read More

    By Ainsley Muller
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    Content Marketing

    4 Important Things to Look for in an IT Marketing Company

    If you run a technology business, do you need to employ an IT marketing company? You probably do because marketing is essential to generating new leads and building your business, especially in the highly competitive technology market… Read More

    By Ainsley Muller
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    Webinar Marketing

    6-Step Checklist for Conducting Webinars

    A quick look at recent statistics for webinar use suggests that the current growth of the platform is more than a temporary adjustment to pandemic restrictions that have expired or will expire soon. With an expanded remote workforce here to stay… Read More

    By David M. Davis
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    Content Marketing

    How Content Marketing Complements All of Marketing

    Modern marketing practices have evolved from being brand-centric to customer-centric, because, frankly, people aren’t interested unless you have something special to offer. There’s too much else on their plate already. Reiterating what we discussed earlier, this “need for value” created content marketing—and it plays a big part in a larger inbound methodology… Read More

    By James Green
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    Content Marketing

    How To Choose a B2B Content Syndication Service

    A growing number of B2B marketers find themselves struggling to keep up with the pace of change in their industry. The essential toolkit that marketers must know how to use effectively has expanded to include a wide variety of platforms and services… Read More

    By Amy Susienka
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    Content Marketing

    Top-Performing Content Marketing Strategies for Tech Companies

    Content marketing involves using powerful content to attract and engage current and potential customers. Content can be distributed via a variety of marketing channels… Read More

    By Katie Mohr
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    Content Marketing

    Content Marketing in 2022 and the Future

    It seems like with every day that passes, consumers demand more and more from businesses. With so many players competing to capture the same market, you have to earn the attention of your prospects—not hijack it… Read More

    By Amy Susienka
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    Content Marketing

    5 Keys to a Successful Content Syndication Campaign

    How to win at B2B content syndication: 1. Identify your goals; 2. Use a targeted approach with the right lead filters; 3. Repurpose your… Read More

    By Amy Susienka