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    Content Marketing

    Marketing Acronyms: What Are They, and Why Are There So Many?

    Knowing marketing acronyms helps professionals seamlessly navigate business conversations and communicate more effectively with colleagues and clients… Read More

    By Ainsley Muller
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    Content Syndication

    5 Things First-Party Data Can Do for You

    First-party data allows marketers to take greater control of their strategies and build a healthier pipeline, all while developing stronger relationships with their customers… Read More

    By Geordie Carswell
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    Webinar Marketing

    5 Reasons a Webinar Series Is Better Than a Single Webinar

    Webinar series give you more opportunities to engage with your audience and build a connection with potential buyers… Read More

    By Natasha Rogers
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    Webinar Marketing

    What Worked for Tech Webinars in 2022

    Marketing professionals rate webinars as their No. 1 demand-gen tactic, and tech webinars accounted for nearly one-third of all B2B webinars run in 2022… Read More

    By David M. Davis
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    Webinar Marketing

    How Does Your Webinar Align to Your Marketing Funnel?

    Creating a webinar marketing funnel requires promoting to your target audience and delivering clear messaging that encourages potential customers to engage with your brand… Read More

    By Ainsley Muller
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    Content Marketing

    How To Budget for Content Creation and Marketing

    Partnering with content creation specialists can help organizations maximize content ROI and make informed content budget choices… Read More

    By Katie Mohr
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    Webinar Marketing

    Is Your Webinar Talking to the Right Buyer Persona?

    Buyer personas should inform B2B webinar content and lead generation strategies… Read More

    By Natasha Rogers
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    Content Marketing

    Is Storytelling Important in the Tech Business?

    Storytelling is a powerful framework for effective content marketing, and it enhances content marketing efforts in traditionally fact-based markets, such as technology… Read More

    By Katie Mohr
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    Content Syndication

    Why Aren't You Getting Any High-Quality Leads?

    B2B marketers with smart lead generation strategies deliver at the bottom line, but most companies still struggle in this area.… Read More

    By Jennifer Bergman
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    Webinar Marketing

    How To Create a Goal-Focused Tech Webinar

    On the heels of major changes to workplace culture precipitated by ongoing digital transformation and the recent global shift to remote work, knowing how to create a webinar has become one of the most reliable lead-generation skills for B2B tech vendors… Read More

    By Natasha Rogers
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    Webinar Marketing

    What's the Best Day and Time of the Week for Your Webinar?

    Knowing when target audiences can and are likely to attend is a crucial component of ideal customer profiles (ICPs) for B2B marketers. This guide identifies key factors webinar hosts should consider when scheduling events and trying to connect with niche B2B audiences… Read More

    By Natasha Rogers
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    Content Syndication

    Content Syndication - A B2B Content Strategy That Works

    In a competitive marketplace, B2B marketing through content syndication networks connects B2Bs to new, targeted audiences of qualified, motivated buyers… Read More

    By Jennifer Bergman
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    Tech Marketing

    The No-Nonsense Guide to Cybersecurity Marketing

    As the security industry has experienced a radical change in the last few years, cybersecurity marketing has become a niche with unique challenges and booming potential for success… Read More

    By Ainsley Muller
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    Content Marketing

    Content Marketing 101 for Techies and Non-Marketers

    As content marketing has become a premier channel in the era of social media and hyperconnectivity, understanding what content is and how marketers create, use, talk about, and evaluate it is critical to peripheral fields and businesses developing their internal marketing teams… Read More

    By Katie Mohr
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    Content Marketing

    4 Steps To Providing an Omnichannel Customer Experience

    For businesses that want to connect with potential and existing customers the way they prefer, delivering a seamless omnichannel customer experience is crucial for driving engagement, leads, and sales.… Read More

    By Geordie Carswell
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    Webinar Marketing

    7 Hacks on How To Make Your Webinar More Engaging

    Webinars are a highly effective and relatively low-cost channel for raising awareness and generating leads. Learn how to make your webinar more engaging using these key tips and tricks… Read More

    By Natasha Rogers
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    Content Syndication

    B2B Content Syndication: What Is It? Why Do It? What Works in 2023?

    B2B content syndication is set to play a crucial role in effective marketing strategies in 2023 and beyond. According to marketers, generating quality leads with content ranks first among today's marketing challenges—not just for the immediate future, but also looking ahead into 2023… Read More

    By Danielle Hammond
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    Webinar Marketing

    How To Host a Tech Webinar: The Ultimate Guide

    Webinars have become indispensable to an effective B2B marketing toolkit. In 2022, 61% of B2B marketers used webinars, and 73% reported that webinars are their top-performing lead generation mechanism. Learn how to do the same in this ultimate guide… Read More

    By Natasha Rogers
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    Tech Marketing

    Branding for a Tech Company: Building the Perfect Strategy

    Learn how branding for a tech company goes much deeper than appearance and requires a business to commit to one message from the company culture to customer interactions.… Read More

    By James Green
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    Content Marketing

    What Does ‘Great Content’ Mean to Your Organization?

    While marketers love throwing around the terms: “good content” and “quality content”, we all need to take the time to understand what that really means to our organizations. Learn how Marketers can define what great content is so we know it when we see it and then use that definition to ensure our content meets that criteria… Read More

    By Katie Mohr
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    Webinar Marketing

    How To Create a Tech Webinar Content Strategy

    Webinar presenters should look beyond the numbers and identify the audience behind the leads to curate content specific to that audience. Here are seven tips to create an outstanding webinar content strategy that generates, nurtures, and converts leads… Read More

    By James Green