Experience and Expertise Matter in Data Protection Marketing

cybersecurity marketing teams at work

Few topics are more top-of-mind for organizations these days than data protection. Trends like the public cloud, work-from-home, and mobile computing have changed how IT operates. The days of a fortress around an isolated data center are gone.

Because of these factors, cyberattacks have proliferated, and show no sign of slowing. This means tremendous opportunity for companies helping protect precious data. And that opportunity, of course, means lots of products are being released in this highly competitive space.

In that environment, how do you differentiate your offering from the rest? Well, the fact that you’re reading this means you’re on the right path! ActualTech Media has been helping data protection companies stand out for more than a decade.

ActualTech Media understands what customers want, because we’ve been in their shoes. We create assets like webinars for lead generationcontent syndicationwhitepapersebooks, even comic books, that first grab customers’ attention and then help them along the buying journey. So if you need a way to get your message heard above the crowd, we have the bullhorn you’ve been looking for.

Cybersecurity Marketing team at work

How We Help Data Protection Marketers Meet Their Goals

Hot-Topic Multi-Vendor Webinars

Join other leading vendors on one of our ready-made, hot-topic technology webinars.

These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.

Our Multi-Vendor IT Webinars Feature:

  • Fully turnkey, with 400 to 1200+ guaranteed registrations
  • The hottest enterprise technology themes
  • The industry's highest live attendance rates
  • The opportunity to present back-to-back with the biggest vendors in your space

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High-Performance Custom Webinar Programs

At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.

We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.

Our Custom IT Webinar Programs Feature:

  • Minimum lead guarantees of 200+ leads
  • Complete, white-glove service: just bring your deck and demo, we handle the reg page, moderation, prizes, and promotion
  • Help with topics, titles, abstracts, and presentations
  • Exclusive post-webinar reporting and special "hot-lead" reports
  • Complimentary on-demand hosting and video files

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Direct-Intent Content Syndication Programs

Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.

We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.

We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.

  • Advanced targeting capability, including intent, geos, job titles, company sizes, and more
  • Account-Based Marketing (ABM) programs
  • Multi-touch campaign options for built-in nurturing
  • Monthly syndication promotional bundle offers
  • Ability to syndicate written content, videos, or on-demand webinars
  • Lead reporting and tracking that makes your job a breeze

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E-books, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts

ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.

Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.

Expert B2B Content Marketing For:

  • Technology marketing and nurture funnels
  • Content marketing programs
  • Product launches
  • Field, partner, and channel programs—plus more!

 

Trusted by These Data Protection Companies

  • 1Password
  • Cloudian
  • Cohesity
  • CrowdStrike
  • CyberGRX
  • Dell Technologies
  • FireMon
  • Gigamon
  • HYCU
  • IBM Cloud
  • Illumio
  • Informatica
  • KnowBe4
  • MariaDB
  • Nutanix
  • Ping Identity
  • Proofpoint
  • Pure Storage
  • RAPID7
  • Rubrik
  • SecurityScorecard
  • SentinelOne
  • SolarWinds
  • Sophos
  • Thales
  • Veeam
  • VIPRE

Our Data Protection Audience

at a Glance

“The ActualTech Media Data Protection audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.”

Scott D. Lowe CEO, ActualTech Media

93%

Play a role in the purchase process.

80%

Support at least 50% remote workers.

92%

Say webinars play a role in their purchase process.

Our Data Protection Audience Company Sizes

 

Company Revenue & Responsibilities

Cross-Discipline Responsibilities

“ActualTech Media’s Data Protection audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”

Danielle Hammond Demand Generation Manager, ActualTech Media

Average Number of Technology "Hats" Audience Members are Responsible For:

Tech Buyer Feedback One-Sheet


See what kind of purchase decisions our audience has made as a result of attending our webinar events.

Download

Our Data Protection Audience Demographics One-Sheet


Learn more about the makeup of our unique technology buyer audience.

Download

Sample Post-Event 'Hot-Lead' Summary Report


Download a sample of the industry’s hottest post-webinar lead report summary!

Download

Upcoming Data Protection Webinars for Lead Generation

  • 800 guaranteed leads (minimum)
  • 6 to 8+ back-to-back presenting vendors
  • Higher-level hot technology topics

ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.

These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.

July 2024

Choosing a Next-Generation Data Protection and Disaster Recovery Solution

Featuring

Nasuni, Cohesity

Min Leads

800

Open Slots

6

About This MegaCast
Data, data everywhere! In today's data-driven world, safeguarding critical information and ensuring rapid recovery in the face of unforeseen disasters is a top priority. This event dives into the realm of next-generation data protection and disaster recovery solutions, providing invaluable insights to guide organizational decision-making. Sponsoring this webinar gives you the opportunity to pitch to an audience of highly engaged IT buyers and influencers. These professionals are actively seeking cutting-edge solutions to bolster their organization's data protection and disaster recovery capabilities. Your sponsorship ensures that your message reaches those with the authority to implement transformative changes in their data security protocols.

Vendor Fit
Companies specializing in data protection, disaster recovery solutions, cybersecurity firms, and IT consultancy services. This includes providers of backup and recovery solutions, cloud-based disaster recovery services, cybersecurity experts, and firms offering expertise in risk assessment and mitigation.


See More UPCOMING MegaCasts

  • 400 guaranteed leads (minimum—150 for vertical events)
  • 2 to 6+ back-to-back presenting vendors
  • Deeper-level technology topics

The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.

We're sorry but there are no events currently scheduled.


See More UPCOMING EcoCasts

  • 1,200 guaranteed leads (minimum)
  • 7 to 12+ back-to-back presenting vendors
  • Broader, trending technology topics

Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.

With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.

We're sorry but there are no events currently scheduled.


See More UPCOMING Virtual Summits

  • 400 guaranteed leads (minimum)
  • 1+ sponsoring vendor(s)
  • Broader, trending technology topics

The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.

The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!

June 2024

Protecting Cloud Data: Best Practices to Ensure the Security of Data in AWS, Azure and Microsoft 365

Featuring

--

Min Leads

400

Open Slots

6

About This Expert Session
Ensuring the security of data in Amazon Web Services (AWS), Azure, Microsoft 365, and other clouds is becoming a key element of organizations’ overall security responsibility. In this Expert Series event, a subject matter expert provided by ActualTech Media, will guide an engaged audience of IT buyers and influencers on a tour of the major threats to the data in those clouds. The expert will then offer valuable insights on ways to protect that data and lock down access to cloud accounts. As a sponsor, you’ll only need to provide a promotional slide, while ATM will handle all aspects of audience development, event production, and lead delivery.

Vendor Fit
Any company specializing in cloud security solutions, data encryption, access control, and compliance tools.


See More UPCOMING Expert Series Events

Data Protection Focus Areas

  • Data Protection
  • Data Management
  • Big Data
  • Backup & Recovery
  • Storage
  • Security Awareness Training
  • & More!

“We created $2.2 million in our sales opportunity pipeline after just TWO MegaCasts!”

— Leading Cloud Infrastructure Vendor, VP of Marketing

“The team’s commitment to providing the assets by their targeted due date was extremely impressive given the amount of content involved. I will highly recommend using Actual Tech Media in the future should other teams need assistance in developing content!”

— Kristen Pina, Marketing at Solarwinds

“Following the MegaCast we had 32 solid opportunities with $1.6 million in the pipeline and $500,000 closed within 30 days of the event.”

— VP of Marketing, Major Enterprise Storage Vendor

Level Up Your Data Protection Marketing With These Resources

The How To Guide for Cybersecurity Marketers

ActualTech Media has created a host of data protection offerings over the years. Here’s a sampling of some of them, to give you an idea of the breadth and depth of our offerings.

First, check out Ransomware.org, our highly-regarded site chock-full of information on how to stay protected from the plague that threatens the data of every organization.

An in-depth asset that produces great results is a Gorilla Guide. These print and ebooks are perfect for lead generation and to pass out at trade shows, among other uses. This one focuses directly on data protection.

Our webinars offer a perfect opportunity to present your message in the way that you want. Here’s an example of a recent presentation that forcefully makes the case for data protection and how each sponsors’ product fit into the space.

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