Experience and Expertise Matter in Data Protection Marketing

cybersecurity marketing teams at work

Few topics are more top-of-mind for organizations these days than data protection. Trends like the public cloud, work-from-home, and mobile computing have changed how IT operates. The days of a fortress around an isolated data center are gone.

Because of these factors, cyberattacks have proliferated, and show no sign of slowing. This means tremendous opportunity for companies helping protect precious data. And that opportunity, of course, means lots of products are being released in this highly competitive space.

In that environment, how do you differentiate your offering from the rest? Well, the fact that you’re reading this means you’re on the right path! ActualTech Media has been helping data protection companies stand out for more than a decade.

ActualTech Media understands what customers want, because we’ve been in their shoes. We create assets like webinars for lead generationcontent syndicationwhitepapersebooks, even comic books, that first grab customers’ attention and then help them along the buying journey. So if you need a way to get your message heard above the crowd, we have the bullhorn you’ve been looking for.

Cybersecurity Marketing team at work

How We Help Data Protection Marketers Meet Their Goals

Hot-Topic Multi-Vendor Webinars

Join other leading vendors on one of our ready-made, hot-topic technology webinars.

These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.

Our Multi-Vendor IT Webinars Feature:

  • Fully turnkey, with 400 to 1200+ guaranteed registrations
  • The hottest enterprise technology themes
  • The industry's highest live attendance rates
  • The opportunity to present back-to-back with the biggest vendors in your space


High-Performance Custom Webinar Programs

At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.

We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.

Our Custom IT Webinar Programs Feature:

  • Minimum lead guarantees of 200+ leads
  • Complete, white-glove service: just bring your deck and demo, we handle the reg page, moderation, prizes, and promotion
  • Help with topics, titles, abstracts, and presentations
  • Exclusive post-webinar reporting and special "hot-lead" reports
  • Complimentary on-demand hosting and video files


Direct-Intent Content Syndication Programs

Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.

We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.

We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.

  • Advanced targeting capability, including intent, geos, job titles, company sizes, and more
  • Account-Based Marketing (ABM) programs
  • Multi-touch campaign options for built-in nurturing
  • Monthly syndication promotional bundle offers
  • Ability to syndicate written content, videos, or on-demand webinars
  • Lead reporting and tracking that makes your job a breeze


E-books, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts

ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.

Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.

Expert B2B Content Marketing For:

  • Technology marketing and nurture funnels
  • Content marketing programs
  • Product launches
  • Field, partner, and channel programs—plus more!


Trusted by These Data Protection Companies

  • 1Password
  • Cloudian
  • Cohesity
  • CrowdStrike
  • CyberGRX
  • Dell Technologies
  • FireMon
  • Gigamon
  • HYCU
  • IBM Cloud
  • Illumio
  • Informatica
  • KnowBe4
  • MariaDB
  • Nutanix
  • Ping Identity
  • Proofpoint
  • Pure Storage
  • RAPID7
  • Rubrik
  • SecurityScorecard
  • SentinelOne
  • SolarWinds
  • Sophos
  • Thales
  • Veeam

Our Data Protection Audience

at a Glance

“The ActualTech Media Data Protection audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.”

Scott D. Lowe CEO, ActualTech Media


Play a role in the purchase process.


Support at least 50% remote workers.


Say webinars play a role in their purchase process.

Our Data Protection Audience Company Sizes


Company Revenue & Responsibilities

Cross-Discipline Responsibilities

“ActualTech Media’s Data Protection audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”

Danielle Hammond Demand Generation Manager, ActualTech Media

Average Number of Technology "Hats" Audience Members are Responsible For:

Tech Buyer Feedback One-Sheet

See what kind of purchase decisions our audience has made as a result of attending our webinar events.


Our Data Protection Audience Demographics One-Sheet

Learn more about the makeup of our unique technology buyer audience.


Sample Post-Event 'Hot-Lead' Summary Report

Download a sample of the industry’s hottest post-webinar lead report summary!


Upcoming Data Protection Webinars for Lead Generation

  • 800 guaranteed leads (minimum)
  • 6 to 8+ back-to-back presenting vendors
  • Higher-level hot technology topics

ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.

These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.

June 2023

Disaster Recovery and Backup in the Cloud


Veeam, Rubrik, CrashPlan

Min Leads


Open Slots


About This MegaCast

Few areas of the technology stack are evolving as quickly as disaster recovery and backup. With the emergence and broad acceptance of cloud, the options to innovate around DR and backup in a cost effective and highly resilient way have become truly exciting. Moreover, the ongoing crisis of ransomware is making disaster recovery and backup more urgent than ever, with the C-suite and the boardroom actually pushing IT to invest in more robust solutions. This MegaCast brings together IT pros looking for their next solution for backup, and disaster recovery. Don’t miss this opportunity to put your innovative solution on their list as they evaluate their next solution.

Vendor Fit

Any provider of backup, disaster recovery or data protection solutions or services with a cloud component is encouraged to participate in this event.

Learn More

See More UPCOMING MegaCasts

  • 400 guaranteed leads (minimum—150 for vertical events)
  • 2 to 6+ back-to-back presenting vendors
  • Deeper-level technology topics

The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.

We're sorry but there are no events currently scheduled.

See More UPCOMING EcoCasts

  • 1,200 guaranteed leads (minimum)
  • 7 to 12+ back-to-back presenting vendors
  • Broader, trending technology topics

Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.

With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.

June 2023

Protecting Your Data: A Ransomware and Data Security Primer


Cohesity, Axis Security

Min Leads


Open Slots


About This Summit

Join our upcoming Summit on protecting data, where attendees will learn about the latest strategies for safeguarding against ransomware attacks and other cyber threats. Sessions will highlight best practices for data backup and recovery, incident response planning, and employee education. This event is perfect for companies with solutions or services for safeguarding sensitive information and protecting against costly data breaches. Sponsor presenters will have the opportunity to share their experience and insights on the latest trends and best practices in data security, and explain or demonstrate their solutions or services for protecting data. This Summit is an opportunity to reach a highly engaged audience of professionals looking to improve their data security and incident response planning.

Vendor Fit
Any provider of a solution or service related to protecting data from ransomware and other security threats.

Learn More

See More UPCOMING Virtual Summits

  • 400 guaranteed leads (minimum)
  • 1+ sponsoring vendor(s)
  • Broader, trending technology topics

The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.

The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!

June 2023

Disaster Recovery: Consultants' Tales from the Trenches



Min Leads


Open Slots


About This Expert Series

We all know the basics of disaster recovery … a variant of the 3-2-1 rule, some form of an air gap, and test, test, test. Getting those fundamentals right is critical, but what is there to learn from the fast pace of actual disasters? In this Expert Series session, ActualTech Media will bring in experienced DR consultants to talk about incidents they've handled, ranging from system failures to long-lasting weather-related outages to ransomware. They'll connect the incidents to the fundamentals of preparation and discuss the types of issues and questions that came up during events that aren't always covered in the response manual. As an Expert Series sponsor, all you’ll need to do is provide a promotional slide, and ActualTech Media will handle the rest, from promotion to content development to speaker procurement to lead delivery.

Vendor Fit

Any vendor with a solution related to disaster recovery, DRaaS, backup and recovery, and data protection is encouraged to participate.

See More UPCOMING Expert Series Events

Data Protection Focus Areas

  • Data Protection
  • Data Management
  • Big Data
  • Backup & Recovery
  • Storage
  • Security Awareness Training
  • & More!

Recent Data Protection Content Asset Development

“Following the MegaCast we had 32 solid opportunities with $1.6 million in the pipeline and $500,000 closed within 30 days of the event.”

— VP of Marketing, Major Enterprise Storage Vendor

“David and Scott’s field expertise translates directly into knowing the right questions to ask to really drive home the value proposition of our offering to the right buyers.”

— Rob Commins, Director, Strategic Marketing at VMware

“ActualTech Media's content syndication leads generate the highest ROI and conversations-to-meeting rate of any other vendor we work with—by a mile.”

— Digital Marketing Manager, Leading Data Protection Vendor

Level Up Your Data Protection Marketing With These Resources

The How To Guide for Cybersecurity Marketers

ActualTech Media has created a host of data protection offerings over the years. Here’s a sampling of some of them, to give you an idea of the breadth and depth of our offerings.

First, check out Ransomware.org, our highly-regarded site chock-full of information on how to stay protected from the plague that threatens the data of every organization.

An in-depth asset that produces great results is a Gorilla Guide. These print and ebooks are perfect for lead generation and to pass out at trade shows, among other uses. This one focuses directly on data protection.

Our webinars offer a perfect opportunity to present your message in the way that you want. Here’s an example of a recent presentation that forcefully makes the case for data protection and how each sponsors’ product fit into the space.