Experience and Expertise Matter in Data Protection Marketing

cybersecurity marketing teams at work

Few topics are more top-of-mind for organizations these days than data protection. Trends like the public cloud, work-from-home, and mobile computing have changed how IT operates. The days of a fortress around an isolated data center are gone.

Because of these factors, cyberattacks have proliferated, and show no sign of slowing. This means tremendous opportunity for companies helping protect precious data. And that opportunity, of course, means lots of products are being released in this highly competitive space.

In that environment, how do you differentiate your offering from the rest? Well, the fact that you’re reading this means you’re on the right path! ActualTech Media has been helping data protection companies stand out for more than a decade.

ActualTech Media understands what customers want, because we’ve been in their shoes. We create assets like webinars for lead generationcontent syndicationwhitepapersebooks, even comic books, that first grab customers’ attention and then help them along the buying journey. So if you need a way to get your message heard above the crowd, we have the bullhorn you’ve been looking for.

Cybersecurity Marketing team at work

How We Help Data Protection Marketers Meet Their Goals

Hot-Topic Multi-Vendor Webinars

Join other leading vendors on one of our ready-made, hot-topic technology webinars.

These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.

Our Multi-Vendor IT Webinars Feature:

  • Fully turnkey, with 400 to 1200+ guaranteed registrations
  • The hottest enterprise technology themes
  • The industry's highest live attendance rates
  • The opportunity to present back-to-back with the biggest vendors in your space


High-Performance Custom Webinar Programs

At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.

We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.

Our Custom IT Webinar Programs Feature:

  • Minimum lead guarantees of 200+ leads
  • Complete, white-glove service: just bring your deck and demo, we handle the reg page, moderation, prizes, and promotion
  • Help with topics, titles, abstracts, and presentations
  • Exclusive post-webinar reporting and special "hot-lead" reports
  • Complimentary on-demand hosting and video files


Direct-Intent Content Syndication Programs

Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.

We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.

We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.

  • Advanced targeting capability, including intent, geos, job titles, company sizes, and more
  • Account-Based Marketing (ABM) programs
  • Multi-touch campaign options for built-in nurturing
  • Monthly syndication promotional bundle offers
  • Ability to syndicate written content, videos, or on-demand webinars
  • Lead reporting and tracking that makes your job a breeze


E-books, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts

ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.

Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.

Expert B2B Content Marketing For:

  • Technology marketing and nurture funnels
  • Content marketing programs
  • Product launches
  • Field, partner, and channel programs—plus more!


Trusted by These Data Protection Companies

  • 1Password
  • Cloudian
  • Cohesity
  • CrowdStrike
  • CyberGRX
  • Dell Technologies
  • FireMon
  • Gigamon
  • HYCU
  • IBM Cloud
  • Illumio
  • Informatica
  • KnowBe4
  • MariaDB
  • Nutanix
  • Ping Identity
  • Proofpoint
  • Pure Storage
  • RAPID7
  • Rubrik
  • SecurityScorecard
  • SentinelOne
  • SolarWinds
  • Sophos
  • Thales
  • Veeam

Our Data Protection Audience

at a Glance

“The ActualTech Media Data Protection audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.”

Scott D. Lowe CEO, ActualTech Media


Play a role in the purchase process.


Support at least 50% remote workers.


Say webinars play a role in their purchase process.

Our Data Protection Audience Company Sizes


Company Revenue & Responsibilities

Cross-Discipline Responsibilities

“ActualTech Media’s Data Protection audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”

Danielle Hammond Demand Generation Manager, ActualTech Media

Average Number of Technology "Hats" Audience Members are Responsible For:

Tech Buyer Feedback One-Sheet

See what kind of purchase decisions our audience has made as a result of attending our webinar events.


Our Data Protection Audience Demographics One-Sheet

Learn more about the makeup of our unique technology buyer audience.


Sample Post-Event 'Hot-Lead' Summary Report

Download a sample of the industry’s hottest post-webinar lead report summary!


Upcoming Data Protection Webinars for Lead Generation

  • 800 guaranteed leads (minimum)
  • 6 to 8+ back-to-back presenting vendors
  • Higher-level hot technology topics

ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.

These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.

August 2024

Understanding Your Cloud Native Data Protection and Disaster Recovery Options



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Cloud-native data protection and disaster recovery options continue to shift from traditional on-premises solutions, to cloud-based and agile approaches. This evolution has introduced flexibility and scalability, enabling organizations to seamlessly adapt to dynamic workloads and rapidly changing data requirements. With the increasing prevalence of hybrid and multi-cloud environments, disaster recovery has become more versatile, offering comprehensive solutions that integrate cloud services, reducing downtime and data loss risks. In this MegaCast, we will explore how modern cloud-native approaches are evolving to enhance data resilience, optimize recovery times, and streamline management, without breaking the budget. Join in this conversation with a group of engaged decision makers and thought leaders who want to hear how your innovative solution can optimize efficiency and adaptability in the face of evolving cybersecurity threats and technological advances.

Vendor Fit:

Any vendor with a solution that fits into the cloud or data protection ecosystem. Vendors that provide multi-cloud, hybrid cloud, cloud automation, cloud management, migration, data storage, data protection, DR, cybersecurity and other related solutions are encouraged to participate

See More UPCOMING MegaCasts

  • 400 guaranteed leads (minimum—150 for vertical events)
  • 2 to 6+ back-to-back presenting vendors
  • Deeper-level technology topics

The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.

We're sorry but there are no events currently scheduled.

See More UPCOMING EcoCasts

  • 1,200 guaranteed leads (minimum)
  • 7 to 12+ back-to-back presenting vendors
  • Broader, trending technology topics

Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.

With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.

We're sorry but there are no events currently scheduled.

See More UPCOMING Virtual Summits

  • 400 guaranteed leads (minimum)
  • 1+ sponsoring vendor(s)
  • Broader, trending technology topics

The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.

The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!

September 2024

From Edge to Cloud: How Backup Solutions Are Evolving



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About This Expert Session
Navigating the dynamic landscape of data protection, this Expert Series session delves into the evolutionary shift from traditional edge computing to comprehensive cloud-based backup solutions. Understanding this progression is crucial for businesses aiming to fortify their data security and management. Attendees will be enlightened on cutting-edge strategies and technological advancements. In this Expert Series session, an IT cloud infrastructure expert provided by ActualTech Media will engage with a focused audience of IT buyers and influencers, eager for insights and solutions. As a sponsor, you’ll only need to provide a promotional slide, while ATM will handle all aspects of audience development, event production, and lead delivery.

Vendor Fit
Any provider of solutions including cloud storage and backup services, disaster recovery solutions, data encryption and security services, edge computing solutions, hybrid cloud technologies, and AI-driven data management systems.

See More UPCOMING Expert Series Events

Data Protection Focus Areas

  • Data Protection
  • Data Management
  • Big Data
  • Backup & Recovery
  • Storage
  • Security Awareness Training
  • & More!

“Of all the lead generation vendors we work with, ActualTech Media programs have the best return on investment.”

— Marketing Program Specialist, Rubrik

“Our IT Infrastructure group watched the webinar on hyperconverged infrastructure a few times and learned a lot. We consolidated some racks and storage devices by implementing Dell hyperconverged infrastructure.”

— Annie E., LAN Associate, Carnegie Mellon University

“Following the MegaCast we had 32 solid opportunities and $500,000 closed within 30 days of the event.”

— Marketing Programs Manager, Western Digital

Level Up Your Data Protection Marketing With These Resources

The How To Guide for Cybersecurity Marketers

ActualTech Media has created a host of data protection offerings over the years. Here’s a sampling of some of them, to give you an idea of the breadth and depth of our offerings.

First, check out Ransomware.org, our highly-regarded site chock-full of information on how to stay protected from the plague that threatens the data of every organization.

An in-depth asset that produces great results is a Gorilla Guide. These print and ebooks are perfect for lead generation and to pass out at trade shows, among other uses. This one focuses directly on data protection.

Our webinars offer a perfect opportunity to present your message in the way that you want. Here’s an example of a recent presentation that forcefully makes the case for data protection and how each sponsors’ product fit into the space.