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    Tech Marketing

    Second Edition of Foundational Ransomware Book Released

    When the first edition of “Ransomware: Understand. Prevent. Recover.” was released, it was groundbreaking. It quickly gained popularity, and became a go-to resource for admins, architects, C-suite… Read More

    By Keith Ward
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    Webinar Marketing

    Webinar vs. Seminar: What's the Difference?

    You’ve probably heard the words “seminar” and “webinar” tossed around interchangeably, and if you’re like most people, you never worried about hashing out their differences. But for market… Read More

    By Natasha Rogers
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    Content Syndication

    5 Things First-Party Data Can Do for You

    First-party data allows marketers to take greater control of their strategies and build a healthier pipeline, all while developing stronger relationships with their customers… Read More

    By Geordie Carswell
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    Content Marketing

    The '3 E's' of Exceptional IT Content

    In my work the last few years, I’ve overseen the creation of content that helps IT vendors connect with information-hungry IT buyers. I’ve been observing how that content is received and find the… Read More

    By James Green
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    Webinar Marketing

    Should You Use Prize Giveaways on Your Webinars & Events?

    We all know that good prizes can increase marketing campaign performance, but sometimes we may wonder: Are prizes and incentives a lead quality ‘sinkhole’? Or can they lift your lead counts to the… Read More

    By Geordie Carswell
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    Video

    How To Optimize Your YouTube Channel for SEO and Marketing Success

    n this article, we'll show you how to optimize your YouTube channel for SEO and marketing success. We’ll discuss the different aspects of optimizing your channel… Read More

    By Ainsley Muller
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    Video

    How to Optimize Your YouTube Videos for SEO: An Introduction

    This article will give you an introduction to how to optimize YouTube videos for SEO using tools within YouTube. Specifically: metadata; titles; descriptions; transcriptions; and tags. (Pro Tips Inclu… Read More

    By Ainsley Muller
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    Video

    How To Make a Hit YouTube Video: Start with Research and Development!

    This article takes a deep dive into how to determine what video content you should be creating, and some tips on how to do so… Read More

    By Ainsley Muller
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    Video

    The Benefits of YouTube—Hit Business & SEO Goals

    As the second most popular search engine, there are many benefits of Youtube. It's a great way to promote your business. Here are some of the ways you can use Youtube videos to build your brand and at… Read More

    By Ainsley Muller
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    Tech Marketing

    SEO for YouTube Videos: How To Optimize Your Videos for SEO Success

    According to Marketing Profs: 61% of marketers are not leveraging video in their marketing strategies and video still has "much room to grow." Thinking of getting started? This video series will help… Read More

    By Ainsley Muller
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    Tech Marketing

    The Complete Go-to-Market Strategy for Tech Marketers

    Does your tech firm have a go-to-market (GTM) strategy in place? Do you know what a go-to-market strategy is or how you can benefit from having one?… Read More

    By James Green
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    Content Marketing

    Why SaaS Content Marketing Is Your Best Marketing Strategy

    SaaS marketing isn’t as straightforward as traditional marketing because many of your clients don’t know they need your products and services. Once customers recognize their challenges, they won… Read More

    By Joshua Onofrio
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    Content Marketing

    B2B Video Marketing: Your Actionable Guide For 2022

    In IT marketing, the company that’s able to cut through the noise with impactful content, wins. More than 90% of IT audiences say they consider video one of their preferred ways to learn about solu… Read More

    By Geordie Carswell
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    Video

    Two Critical Video Marketing Data Points IT Marketers Need to See

    Smart IT marketers get it: video is a huge part of the future of technical marketing. We asked our audience of IT pros and decision makers what kind of video they find useful so that our clients can i… Read More

    By Scott D. Lowe