Experience and Expertise Matter in Ransomware Solution Marketing

cybersecurity marketing teams at work

Ransomware is everywhere. It infects organizations large and small, and the damage it does is massive, even killing some businesses. The ransomware criminals are getting ever more sophisticated, too, changing their methods of attack and infiltration to respond to new defenses that vendors are creating.

This creates an escalating situation in which new products to protect against ransomware are constantly being produced. But those companies are selling into a market saturated with competitors, and it can be challenging to cut through the white noise.

ActualTech Media can be your machete. Our website, Ransomware.org, is highly regarded in the industry, and full of insightful, actionable information. We have demonstrated expertise via our blog and videos, and this experience can help you stand out in the field.

When you combine the reputation and content of Ransomware.org with our reach via programs like webinars for lead generation, a blogseries, content syndicationwhitepapersebooks, or even a comic book, you have a partner that gets you and your needs, and can help you meet your goals.

Cybersecurity Marketing team at work

How We Help Ransomware Solution Marketers Meet Their Goals

Hot-Topic Multi-Vendor Webinars

Join other leading vendors on one of our ready-made, hot-topic technology webinars.

These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.

Our Multi-Vendor IT Webinars Feature:

  • Fully turnkey, with 400 to 1200+ guaranteed registrations
  • The hottest enterprise technology themes
  • The industry's highest live attendance rates
  • The opportunity to present back-to-back with the biggest vendors in your space

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High-Performance Custom Webinar Programs

At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.

We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.

Our Custom IT Webinar Programs Feature:

  • Minimum lead guarantees of 200+ leads
  • Complete, white-glove service: just bring your deck and demo, we handle the reg page, moderation, prizes, and promotion
  • Help with topics, titles, abstracts, and presentations
  • Exclusive post-webinar reporting and special "hot-lead" reports
  • Complimentary on-demand hosting and video files

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Direct-Intent Content Syndication Programs

Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.

We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.

We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.

  • Advanced targeting capability, including intent, geos, job titles, company sizes, and more
  • Account-Based Marketing (ABM) programs
  • Multi-touch campaign options for built-in nurturing
  • Monthly syndication promotional bundle offers
  • Ability to syndicate written content, videos, or on-demand webinars
  • Lead reporting and tracking that makes your job a breeze

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E-books, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts

ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.

Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.

Expert B2B Content Marketing For:

  • Technology marketing and nurture funnels
  • Content marketing programs
  • Product launches
  • Field, partner, and channel programs—plus more!

 

Trusted by These Ransomware Solution Companies

  • AT&T Cybersecurity
  • Axis Security
  • Black Hat
  • Cequence
  • Cisco Secure
  • Cofense
  • Cyber Secure Mindset
  • CyberArk
  • CyberGRX
  • Duo Security
  • Egnyte
  • FireMon
  • Gigamon
  • HYCU
  • Illumio
  • Keeper Security
  • KnowBe4
  • Nasuni
  • Okta
  • Palo Alto Networks
  • Ping Identity
  • Proofpoint
  • RAPID7
  • Recorded Future
  • Red Hat
  • Rubrik
  • SecurityScorecard
  • Sophos
  • Symantec
  • Talon
  • Trava Security Inc
  • Veeam
  • Veeam
  • VIPRE
  • Zerto

Our Ransomware Solutions Audience

at a Glance

“The ActualTech Media audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.”

Scott D. Lowe CEO, ActualTech Media

93%

Play a role in the purchase process.

80%

Support at least 50% remote workers.

92%

Say webinars play a role in their purchase process.

Company Sizes

 

Company Revenue & Responsibilities

Cybersecurity Marketing Audience Stats Company Revenue
Cybersecurity marketing stats - audience stats

Cross-Discipline Responsibilities

“ActualTech Media’s audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”

Danielle Hammond Demand Generation Manager, ActualTech Media

Average Number of Technology "Hats" Audience Members are Responsible For:

Tech Buyer Feedback One-Sheet


See what kind of purchase decisions our audience has made as a result of attending our webinar events.

Download

Audience Demographics One-Sheet


Learn more about the makeup of our unique technology buyer audience.

Download

Sample Post-Event 'Hot-Lead' Summary Report


Download a sample of the industry’s hottest post-webinar lead report summary!

Download

Upcoming Ransomware Webinars for Lead Generation

  • 800 guaranteed leads (minimum)
  • 6 to 8+ back-to-back presenting vendors
  • Higher-level hot technology topics

ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.

These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.

April 2023

Building Your Ransomware Preparedness Plan

Featuring

Guest Speaker, KnowBe4, Zscaler, Veeam, Rubrik, Axis Security, Cohesity, Red Canary, Hewlett Packard Enterprise

Min Leads

800

Open Slots

Contact Us

About This MegaCast

Around the world, organizations struggle with the unknowns that define ransomware. Who will be next? How bad will it be? How will attackers breach systems to plan the ransomware seed? To that end, IT and security pros, decision makers, and even the C suite have elevated ransomware preparedness to a strategic level, consider a wide array of options to counter this continual threat. These leaders and practitioners realize that ransomware defense requires a multi-layered set of strategies, from securing the human, often the weakest link, to automated tools that enable continuous monitoring to security services that plug vulnerabilities and, when the inevitable happens, backup and recovery tools that enable fast and complete recovery from even the worst attacks.

This event brings together market-leading companies that help organizations in the ransomware battle – from planning, to awareness, to detection, to protection, and recovery. Our engaged audience wants to understand the options they have in battling the ransomware scourge.

Vendor Fit

Any vendor with a product or service related to ransomware preparedness including awareness, detection, protection, and recovery.

Learn More

See More UPCOMING MegaCasts

  • 400 guaranteed leads (minimum—150 for vertical events)
  • 2 to 6+ back-to-back presenting vendors
  • Deeper-level technology topics

The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.

December 2023

Ins and Outs of Cyber Insurance: Protecting the Organization Against Ransomware Damages

Featuring

Rubrik

Min Leads

400

Open Slots

5

About This EcoCast

One of the most essential elements of any ransomware plan is cyber insurance. Yet qualifying for, maintaining, and making claims on a cyber insurance policy requires focus and effort. As ransomware evolves in terms of attack methods, incident volume, and payment amounts, the insurance policies must shift as well. Unfortunately, few IT professionals understand exactly how their cyber insurance policies work until they're in the center of a chaotic ransomware incident. Attend this EcoCast to explain to an audience of IT professionals how your cyber insurance-related offerings can help them avoid or weather ransomware and other cyber incidents.

Vendor Fit

Any provider of cyber insurance, cyber insurance-related services, incident response services, or other ransomware-related consulting is encouraged to participate.


See More UPCOMING EcoCasts

  • 1,200 guaranteed leads (minimum)
  • 7 to 12+ back-to-back presenting vendors
  • Broader, trending technology topics

Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.

With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.

June 2023

Protecting Your Data: A Ransomware and Data Security Primer

Featuring

--

Min Leads

600

Open Slots

12

About This Summit

Join our upcoming Summit on protecting data, where attendees will learn about the latest strategies for safeguarding against ransomware attacks and other cyber threats. Sessions will highlight best practices for data backup and recovery, incident response planning, and employee education. This event is perfect for companies with solutions or services for safeguarding sensitive information and protecting against costly data breaches. Sponsor presenters will have the opportunity to share their experience and insights on the latest trends and best practices in data security, and explain or demonstrate their solutions or services for protecting data. This Summit is an opportunity to reach a highly engaged audience of professionals looking to improve their data security and incident response planning.

Vendor Fit
Any provider of a solution or service related to protecting data from ransomware and other security threats.


See More UPCOMING Virtual Summits

  • 400 guaranteed leads (minimum)
  • 1+ sponsoring vendor(s)
  • Broader, trending technology topics

The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.

The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!

April 2023

Ransomware Case Studies and Lessons Learned

Featuring

Rubrik, Lacework

Min Leads

400

Open Slots

4

About This Expert Series

Ransomware is a mature threat, which means there are a lot of well-known incidents. In this Expert Series session, a ransomware expert with ActualTech Media will walk an IT audience through a series of high-profile and well-documented ransomware incidents. Audience members will come away with lessons learned, best practice ideas, and common pitfalls that will help them defend against ransomware and identify tools and services that could help them avoid and/or recover from an attack. As a sponsor, you’ll only need to provide a promotional slide, while ATM will handle all aspects of audience development, event production, and lead delivery.

Vendor Fit

Any vendor with a ransomware protection story, whether that story is the entire mission of the company or just one aspect of a broader product and services portfolio. Vendors that provide solutions or services related to ransomware, such as training, anti-malware, incident response, and backup, are encouraged to participate.


See More UPCOMING Expert Series Events

Level Up Your Ransomware Marketing With These Resources

The How To Guide for Cybersecurity Marketers

Ransomware.org is one of the IT industry’s premiere sites for ransomware news and education. It begins with a comprehensive overview of the field, including in-depth discussions of exactly what ransomware is, its history, how to combat it, and how to recover from it should you be victimized.

The Ransomware.org blog is where the pros go to get the latest news and information about ransomware, including the latest attack methods, trends among ransomware gangs, and the types of organizations and systems most at risk.

The Ransomware Solutions Directory is where readers go to learn about companies that can help keep them safe from the Bad Guys. Users can even filter vendors by the features their solution offers.

Finally, the ransomware video series features Q&A with one of the world’s leading ransomware experts, Allan Liska, along with ActualTech Media Webinars covering a variety of ransomware topics.

TAKE ME TO RANSOMWARE.ORG

Ransomware.org Sponsorship Opportunities

Multiple sponsorship options available including: awareness, lead generation, and content sponsorship. GET THE OFFER HOT SHEET

Ransomware Focus Areas

  • Data Protection
  • Messaging Security
  • Identity Access Management
  • Network Security
  • Intrusion Detection
  • Backup & Recovery
  • Endpoint Security
  • Security Awareness Training
  • Secure Access Service Edge
  • SoC
  • Zero Trust
  • Disaster Recovery
  • Cloud Security
  • Secondary Storage
  • Traditional Storage
  • & More!

Recent Ransomware Content Asset Development

“We needed faster virtualized storage and simplified backups. The MegaCast gave us the benefits of a Pure Storage and Veeam solution that my client ended up procuring.”

— Jeff McD., VMware Architect

“Following the MegaCast we had 32 solid opportunities and $500,000 closed within 30 days of the event.”

— Marketing Programs Manager, Western Digital

“ActualTech Media's content syndication leads generate the highest ROI and conversations-to-meeting rate of any other vendor we work with—by a mile.”

— Digital Marketing Manager, Leading Data Protection Vendor