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Exclusive Data and Analytics Lead Generation Programs
How Data & Analytics Marketers Get Their Leads & Pipeline
Experience and Expertise Matter in Data and Analytics Marketing
Organizations create a ton of data every day. And according to Statista, “… global data creation is projected to grow to more than 180 zettabytes” by 2025. In technical terms, that works out to… a whole lot of data.
That’s great, but the data explosion creates huge new challenges, including: how to manage all that data, and how to use it to improve your company’s bottom line.
Those challenges are part of what makes data and analytics marketing simultaneously crucial and difficult. But ActualTech Media has deep and long experience with helping companies like yours stand out in this crowded field.
ActualTech Media has the know-how to help you get your message in the marketplace in a way that makes it distinct and powerful. We offer a full range of options for creating powerful assets that engage an audience searching for answers about how to corral and mine their data for actionable insights. Whether it’s a webinar for lead generation, content syndication, whitepaper, ebook, or even a comic book, we have what you’re looking for.
How We Help Data and Analytics Marketers Meet Their Goals
Hot-Topic Multi-Vendor Webinars
Join other leading vendors on one of our ready-made, hot-topic technology webinars.
These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.
Our Multi-Vendor IT Webinars Feature:
- Fully turnkey, with 400 to 1200+ guaranteed registrations
- The hottest enterprise technology themes
- The industry's highest live attendance rates
- The opportunity to present back-to-back with the biggest vendors in your space
High-Performance Custom Webinar Programs
At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.
We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.
Our Custom IT Webinar Programs Feature:
- Minimum lead guarantees of 200+ leads
- Complete, white-glove service: just bring your deck and demo, we handle the reg page, moderation, prizes, and promotion
- Help with topics, titles, abstracts, and presentations
- Exclusive post-webinar reporting and special "hot-lead" reports
- Complimentary on-demand hosting and video files
Direct-Intent Content Syndication Programs
Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.
We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.
We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.
- Advanced targeting capability, including intent, geos, job titles, company sizes, and more
- Account-Based Marketing (ABM) programs
- Multi-touch campaign options for built-in nurturing
- Monthly syndication promotional bundle offers
- Ability to syndicate written content, videos, or on-demand webinars
- Lead reporting and tracking that makes your job a breeze
E-books, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts
ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.
Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.
Expert B2B Content Marketing For:
- Technology marketing and nurture funnels
- Content marketing programs
- Product launches
- Field, partner, and channel programs—plus more!
Trusted by These Data and Analytics Companies
Our Data and Analytics Audience
at a Glance
“Our audience is comprised of core data and analytics executives, managers, and practitioners from companies of all sizes and industries across North America. They are actively making or influencing new technology purchases and deployment. You want to be in front of this audience.”
Scott D. Lowe CEO, ActualTech Media
92%
Play a role in the purchase process.
67%
Consume 3+ pieces of vendor content per month.
92%
Say webinars play a role in their purchase process.
Company Sizes
Company Job Titles and Roles
Cross-Discipline Responsibilities
“ActualTech Media’s data and analytics audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”
Danielle Hammond Demand Generation Manager, ActualTech Media
Average Number of Technology "Hats" Audience Members are Responsible For:
Tech Buyer Feedback One-Sheet
See what kind of purchase decisions our audience has made as a result of attending our webinar events.
Data and Analytics Audience Demographics One-Sheet
Learn more about the makeup of our unique technology buyer audience.
Sample Post-Event 'Hot-Lead' Summary Report
Download a sample of the industry’s hottest post-webinar lead report summary!
Level Up Your Data and Analytics Marketing With These Resources
As you start to make decisions about your data and analytics marketing, perusing our marketing blog will help get you up to speed on what you need to know.
For instance, this blog on aligning your webinar strategy with your marketing funnel is invaluable for making sure you get the most juice for the squeeze. As the author states: “Marketing and sales funnels work by eliciting purchase decisions in small increments rather than making a direct, upfront sales pitch.”
If you’re frustrated by the quality of the leads you’re getting through your programs, this article is where you need to go. The writer says you need to take an honest look at your content and see if it solves real problems, or has a clear, specific call to action, among other attributes.
A third entry that should be near the top of your to-read list is this one, which goes into detail on “intent-based marketing” for the tech field. If you’re not absolutely clear on this topic, it could be negatively impacting your efforts in a big way.
Upcoming Data and Analytics Webinars for Lead Generation
- 800 guaranteed leads (minimum)
- 6 to 8+ back-to-back presenting vendors
- Higher-level hot technology topics
ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.
These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.
- 400 guaranteed leads (minimum—150 for vertical events)
- 2 to 6+ back-to-back presenting vendors
- Deeper-level technology topics
The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.
- January 2025
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EcoCast Supporting Remote and Hybrid Workers
About This EcoCast
As remote and hybrid work models become the new norm, organizations must adapt their IT infrastructure and support systems to meet the demands of a distributed workforce. This EcoCast will explore how businesses can ensure seamless communication, collaboration, and security for remote and hybrid employees. Attendees will learn about the latest tools, technologies, and best practices for enabling productivity, securing data, and maintaining team cohesion in flexible work environments. As a presenting sponsor, your company will have the opportunity to connect with a targeted audience of IT buyers and influencers actively seeking solutions to improve their remote and hybrid work capabilities.Vendor Fit
Learn More
Companies specializing in remote collaboration tools, virtual desktop solutions, cloud services, or cybersecurity for distributed workforces would benefit from sponsoring this event.
See More UPCOMING EcoCasts
- 1,200 guaranteed leads (minimum)
- 7 to 12+ back-to-back presenting vendors
- Broader, trending technology topics
Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.
With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.
- 400 guaranteed leads (minimum)
- 1+ sponsoring vendor(s)
- Broader, trending technology topics
The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.
The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!
Data and Analytics Podcast Episodes With Philip Russom
Data and Analytics Focus Areas
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Data Protection -
Big Data -
Machine Learning -
Security -
Storage -
SD-WAN -
Cloud -
Data Management -
Integrated Systems -
Public Cloud -
Hybrid Cloud -
Secondary Storage -
& Much More!
“ActualTech Media truly understands the technology we’re trying to educate the market on. They deliver on time, every time, exceeding our expectations. We know they’re going to over-deliver.”
“Following the MegaCast we had 32 solid opportunities and $500,000 closed within 30 days of the event.”
“After the MegaCast we purchased Nutanix for our data center. It made sense for use to embrace a hyperconverged solution due to budget constraints and the ease of deployment. The event provided us with use cases and productivity benefits to convince us it was the way to go.”
