Experience and Expertise Matter in Data and Analytics Marketing

cybersecurity marketing teams at work

Organizations create a ton of data every day. And according to Statista, “… global data creation is projected to grow to more than 180 zettabytes” by 2025. In technical terms, that works out to… a whole lot of data.

That’s great, but the data explosion creates huge new challenges, including: how to manage all that data, and how to use it to improve your company’s bottom line.

Those challenges are part of what makes data and analytics marketing simultaneously crucial and difficult. But ActualTech Media has deep and long experience with helping companies like yours stand out in this crowded field.

ActualTech Media has the know-how to help you get your message in the marketplace in a way that makes it distinct and powerful. We offer a full range of options for creating powerful assets that engage an audience searching for answers about how to corral and mine their data for actionable insights. Whether it’s a webinar for lead generationcontent syndicationwhitepaperebook, or even a comic book, we have what you’re looking for.

Cybersecurity Marketing team at work

How We Help Data and Analytics Marketers Meet Their Goals

Hot-Topic Multi-Vendor Webinars

Join other leading vendors on one of our ready-made, hot-topic technology webinars.

These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.

Our Multi-Vendor IT Webinars Feature:

  • Fully turnkey, with 400 to 1200+ guaranteed registrations
  • The hottest enterprise technology themes
  • The industry's highest live attendance rates
  • The opportunity to present back-to-back with the biggest vendors in your space


High-Performance Custom Webinar Programs

At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.

We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.

Our Custom IT Webinar Programs Feature:

  • Minimum lead guarantees of 200+ leads
  • Complete, white-glove service: just bring your deck and demo, we handle the reg page, moderation, prizes, and promotion
  • Help with topics, titles, abstracts, and presentations
  • Exclusive post-webinar reporting and special "hot-lead" reports
  • Complimentary on-demand hosting and video files


Direct-Intent Content Syndication Programs

Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.

We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.

We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.

  • Advanced targeting capability, including intent, geos, job titles, company sizes, and more
  • Account-Based Marketing (ABM) programs
  • Multi-touch campaign options for built-in nurturing
  • Monthly syndication promotional bundle offers
  • Ability to syndicate written content, videos, or on-demand webinars
  • Lead reporting and tracking that makes your job a breeze


E-books, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts

ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.

Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.

Expert B2B Content Marketing For:

  • Technology marketing and nurture funnels
  • Content marketing programs
  • Product launches
  • Field, partner, and channel programs—plus more!


Trusted by These Data and Analytics Companies

  • ActionIQ
  • Commvault
  • DataCore Software
  • DataStax
  • Gigamon
  • HYCU
  • Nasuni
  • NTT Data
  • Nutanix
  • Pure Storage
  • Veeam
  • Zerto

Our Data and Analytics Audience

at a Glance

“Our audience is comprised of core data and analytics executives, managers, and practitioners from companies of all sizes and industries across North America. They are actively making or influencing new technology purchases and deployment. You want to be in front of this audience.”

Scott D. Lowe CEO, ActualTech Media


Play a role in the purchase process.


Consume 3+ pieces of vendor content per month.


Say webinars play a role in their purchase process.

Company Sizes


Company Job Titles and Roles

Data and Analytics tech audience job titles graph
Data and Analytics tech audience job roles graph

Cross-Discipline Responsibilities

“ActualTech Media’s data and analytics audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”

Danielle Hammond Demand Generation Manager, ActualTech Media

Average Number of Technology "Hats" Audience Members are Responsible For:

Tech Buyer Feedback One-Sheet

See what kind of purchase decisions our audience has made as a result of attending our webinar events.


Data and Analytics Audience Demographics One-Sheet

Learn more about the makeup of our unique technology buyer audience.


Sample Post-Event 'Hot-Lead' Summary Report

Download a sample of the industry’s hottest post-webinar lead report summary!


Level Up Your Data and Analytics Marketing With These Resources

The How To Guide for Cybersecurity Marketers

As you start to make decisions about your data and analytics marketing, perusing our marketing blog will help get you up to speed on what you need to know.

For instance, this blog on aligning your webinar strategy with your marketing funnel is invaluable for making sure you get the most juice for the squeeze. As the author states: “Marketing and sales funnels work by eliciting purchase decisions in small increments rather than making a direct, upfront sales pitch.”

If you’re frustrated by the quality of the leads you’re getting through your programs, this article is where you need to go. The writer says you need to take an honest look at your content and see if it solves real problems, or has a clear, specific call to action, among other attributes.

A third entry that should be near the top of your to-read list is this one, which goes into detail on “intent-based marketing” for the tech field. If you’re not absolutely clear on this topic, it could be negatively impacting your efforts in a big way.


Upcoming Data and Analytics Webinars for Lead Generation

  • 800 guaranteed leads (minimum)
  • 6 to 8+ back-to-back presenting vendors
  • Higher-level hot technology topics

ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.

These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.

June 2024

Protecting Your Data: The Intersection of Data Security, Security Awareness, and Ransomware


ActualTech Media, KnowBe4, SpyCloud, Pure Storage, Recovery Point, Zerto

Min Leads


Open Slots


About This MegaCast
Protecting your data requires a multifaceted approach that integrates data security, security awareness, and ransomware prevention. This MegaCast will explore the latest strategies, tools, and best practices at the intersection of these critical areas, offering valuable insights for organizations striving to protect their sensitive information. As a sponsor, you'll have a prime platform to showcase your expertise and solutions to an audience dedicated to enhancing their data security posture. Engage with IT influencers and decision-makers committed to staying ahead of evolving threats and security challenges. Don't miss the chance to be part of an event that unites thought leaders in data security. Sponsoring this webinar will position your company as a key player in helping organizations take a comprehensive approach to safeguarding their data assets.

Vendor Fit
Any company specializing in cybersecurity solutions, security awareness training, ransomware protection, and data security tools.

Learn More

See More UPCOMING MegaCasts

  • 400 guaranteed leads (minimum—150 for vertical events)
  • 2 to 6+ back-to-back presenting vendors
  • Deeper-level technology topics

The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.

May 2024

Discovering the Security Analytics Tools and SecOps Processes that Maximize Protection


ActualTech Media, Duo Security, Rubrik

Min Leads


Open Slots


About This EcoCast
With companies being attacked right and left, the imperative for robust cybersecurity is indisputable. This EcoCast delves into the critical intersection of cutting-edge security analytics tools and streamlined SecOps processes, both essential in fortifying defenses. Attendees will gain invaluable insights into the latest advancements and methodologies that significantly enhance organizational protection against ever-evolving threats. By sponsoring this EcoCast, your company will engage directly with a dedicated audience of IT buyers and influencers, keen on integrating effective security solutions. This is a prime opportunity to showcase your expertise and solutions to a targeted, receptive audience seeking to reinforce their cybersecurity posture.

Vendor Fit
Any provider of endpoint protection, network security, threat intelligence platforms, incident response tools, compliance management software, security information and event management (SIEM), vulnerability management solutions, and cybersecurity training programs.

Learn More

See More UPCOMING EcoCasts

  • 1,200 guaranteed leads (minimum)
  • 7 to 12+ back-to-back presenting vendors
  • Broader, trending technology topics

Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.

With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.

We're sorry but there are no events currently scheduled.

See More UPCOMING Virtual Summits

  • 400 guaranteed leads (minimum)
  • 1+ sponsoring vendor(s)
  • Broader, trending technology topics

The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.

The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!

We're sorry but there are no events currently scheduled.

See More UPCOMING Expert Series Events

Data and Analytics Focus Areas

  • Data Protection
  • Big Data
  • Machine Learning
  • Security
  • Storage
  • SD-WAN
  • Cloud
  • Data Management
  • Integrated Systems
  • Public Cloud
  • Hybrid Cloud
  • Secondary Storage
  • & Much More!

“ActualTech Media's content syndication leads generate the highest ROI and conversations-to-meeting rate of any other vendor we work with—by a mile.”

— Digital Marketing Manager, Leading Data Protection Vendor

“Our IT Infrastructure group watched the webinar on hyperconverged infrastructure a few times and learned a lot. We consolidated some racks and storage devices by implementing Dell hyperconverged infrastructure.”

— Annie E., LAN Associate, Carnegie Mellon University

“The team's commitment to providing the assets by their targeted due date was extremely impressive given the amount of content involved. Wendy was extremely responsive and helpful in coordinating the back and forth between our teams. I will highly recommend using Actual Tech Media for developing content!”

— Marketing Manager, SolarWinds