Our Story

Founded in 2012 and led by data center technology experts Scott D. Lowe, David Davis, Geordie Carswell, and James D. Green, ActualTech Media has quickly grown into an innovative content and demand generation powerhouse. In late 2022 ActualTech became a part of the Future PLC family of companies.

At ActualTech Media, we truly understand the pressures IT leaders are under because we’ve personally been there, facing these same challenges. We’ve actually previously been CIOs, IT managers, and infrastructure architects. We’ve lost sleep due to outages; we’ve fretted over backup and recovery; we’ve created paths forward for businesses large and small.

We believe the most immediate need decision makers have is to get a solid understanding of the new technologies changing the data center and the options they can open up. We believe this most effectively comes from a trusted third party that has "been there," that knows the legacy challenges IT has to deal with, and the pushback they might receive as they begin to effect real change in the data center—and that’s why we designed ActualTech Media. We are The IT Marketing Company.

We’re here to help you educate and connect with key decision makers, and bring them into your world. Let’s get started!

ActualTech Media at a Glance

Webinar Program, Content Syndication Lead Generation, and Expert Custom Content

Massive Audience and Influence


True Technical Subject-Matter Expertise

What We Do

Webinars & Lead Generation

Custom Technology Content

Content Syndication

Content Strategy

Custom Video & Podcasts

IT Focus Group Testing

Our Clients

  • Cohesity
  • Druva
  • FireMon
  • Gigamon
  • Nebulon
  • NetApp
  • Nutanix
  • Ping Identity
  • Pure Storage
  • Red Hat
  • Scale Computing
  • ServiceNow
  • SolarWinds
  • VMware
  • Zerto
  • Zscaler

“We had 25 sales opportunities with two closing within 21 days of the EcoCast.”

— Director of Marketing, Top Hyperconvergence Vendor

“Of all the lead generation vendors we work with, ActualTech Media programs have the best return on investment.”

— Marketing Program Specialist, Rubrik

“I’ve been really impressed with your audience! The way you run your events helps us identify high-priority MQLs and pursue opportunities more quickly than other providers.”

— Vice President of Marketing, Netenrich

Our Audience Demographics

Learn more about our unique technology audience.