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    Content Marketing

    The Definitive Guide To Content Intelligence in Tech

    Content intelligence for IT marketing is no longer optional but is necessary to generate and convert leads in 2022. Learn the benefits of content intelligence for tech marketing and how to use content intelligence tools to boost your marketing efforts… Read More

    By Ainsley Muller
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    Content Marketing

    How To Use Tech Case Studies to Skyrocket Your Sales

    Humans love stories. We are a narrative-driven species—from the earliest oral traditions and folklore to modern legends about mass pandemonium and alien invasions, people thrive on storytelling, and the most interesting and engaging stories are the ones that stick with people… Read More

    By Katie Mohr
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    Content Marketing

    Gorilla Guides as Content Marketing Vehicles

    Whether you’re wrestling for the No. 1 spot on the search results or nurturing your leads through carefully crafted emails, our Gorilla Guide program can provide you with a scaffolding for your content marketing efforts… Read More

    By Amy Susienka
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    Content Marketing

    B2B Content Marketing Ideas for Tech Marketing: Lessons from an Agency

    Coming up with fresh and exciting B2B content marketing ideas for tech marketing that generate actual leads and bring in new business isn’t easy, here are 5 ways to make it a little easier… Read More

    By Katie Mohr
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    Content Marketing

    How (and Why) To Conduct a Competitive Content Analysis

    The secret to improving conversion rates on your content is to know what the best in your industry are doing and how their audience is responding so you can replicate that success… Read More

    By Ainsley Muller
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    Content Marketing

    Building Attention-Retaining Drip Campaigns

    A promising (and steady) way of lead nurturing is through a technique known as “drip marketing.” Of course it needs great content that helps bring your leads further down the funnel.… Read More

    By Joshua Onofrio
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    Content Marketing

    How Tech Marketers Can Gauge Buyer Intent Correctly

    Learn where to collect data and how to analyze customer information to find who is most likely to purchase your products and services to help you focus on the highest quality leads… Read More

    By James Green
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    Content Marketing

    The Emergence and Importance of Thought Leadership

    One of the primary goals of B2B content marketing—besides generating more revenue, of course—is to establish yourself as the go-to brand for resources related to your industry. Having a reputation does a lot to grease the skids on sales… Read More

    By James Green
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    Content Marketing

    5 Customer Data Sources You Can Tap Into In 2022

    Customer data gives you the necessary insights to build effective marketing and sales strategies. Without this information, your marketing campaigns would run on trial and error or outdated trends instead of real-time customer behavior from reliable customer data sources… Read More

    By Amy Susienka
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    Content Marketing

    B2B Content Marketing in 2022—Strategy, Trends, and Statistics

    Over the past couple of years, the world has witnessed an upheaval unlike any before in the modern era. As marketers, we understand that trends and strategies change at the behest of the market. As a result, it can prove difficult to pinpoint the shifts in B2B content marketing… Read More

    By Geordie Carswell
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    Content Marketing

    Why SaaS Content Marketing Is Your Best Marketing Strategy

    SaaS marketing isn’t as straightforward as traditional marketing because many of your clients don’t know they need your products and services. Once customers recognize their challenges, they won’t immediately trust your brand without a proven record and supporting data. SaaS content marketing will help you establish that trust, gain quality leads that will turn into conversions, and increase your customer retention… Read More

    By Joshua Onofrio
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    Content Marketing

    Catalyst to Your Sales Success

    Perhaps one of the biggest challenges that all B2B companies face is ensuring the alignment of sales and marketing. A lack of coordination and discrepancies between the end goals of the two can result in squandered sales potential… Read More

    By James Green
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    Content Marketing

    What Content Analytics Can Tell You About Your Business

    Content is one of the most important things your business needs in order to succeed online. However, simply pushing out as much content as possible won’t cut it. You need to use content analytics to make sure your content strategy is working… Read More

    By Katie Mohr
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    Content Marketing

    How To Create Sales Enablement Content in the Tech Space

    Content marketing often doesn't directly lead to a sale. That's the job of your sales enablement content. It’s the vital bridge between your sales and marketing team that turns leads into customers. In this article we’ll explore what sales enablement content is and how you can create sales-focused material for the tech space… Read More

    By Katie Mohr
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    Content Marketing

    An Introduction to Gorilla Guides

    In an age where gimmicks and intrusive promotional tactics no longer work how they used to—especially in a highly competitive B2B landscape—a sure-fire way to get noticed, hit your MQL quota, and have prospects coming to you with their challenges in droves is to publish and promote content… Read More

    By Katie Mohr
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    Content Marketing

    How To Plan and Execute a Data-Driven Content Strategy

    Is your content reaching the right audience and attracting quality leads? A data-driven content strategy will take your tech content to the next level by backing your decisions with hard data instead of basing your content on guesses and brainstorming sessions… Read More

    By Katie Mohr
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    Content Marketing

    A Guide to Digital Marketing for IT Companies in 2022

    There were 4.66 billion global internet users in January 2021. Since the global population is around 7.9 billion, over half of the world’s population is online. That’s a huge audience for digital marketing for IT companies… Read More

    By Geordie Carswell
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    Content Marketing

    Using Outreach for Content Marketing

    In this article, we’ll dive deeper into another part that is equally critical and can make or break your strategy—outreach and promotion. If you’re like most of the marketers ActualTech Media works with, it’s unlikely that you’ll engage in the very “tactical” steps described below… Read More

    By Ainsley Muller
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    Content Marketing

    4 Important Things to Look for in an IT Marketing Company

    If you run a technology business, do you need to employ an IT marketing company? You probably do because marketing is essential to generating new leads and building your business, especially in the highly competitive technology market… Read More

    By Ainsley Muller
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    Content Marketing

    How Content Marketing Complements All of Marketing

    Modern marketing practices have evolved from being brand-centric to customer-centric, because, frankly, people aren’t interested unless you have something special to offer. There’s too much else on their plate already. Reiterating what we discussed earlier, this “need for value” created content marketing—and it plays a big part in a larger inbound methodology… Read More

    By James Green
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    Content Marketing

    How To Choose a B2B Content Syndication Service

    A growing number of B2B marketers find themselves struggling to keep up with the pace of change in their industry. The essential toolkit that marketers must know how to use effectively has expanded to include a wide variety of platforms and services… Read More

    By Amy Susienka