ActualTech Media Marketing Insights
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Content Marketing
5 Keys To a Successful Content Syndication Campaign
How to win at B2B content syndication: 1. Identify your goals; 2. Use a targeted approach with the right lead filters; 3. Repurpose your… Read More
By Amy Susienka -
Content Marketing
Gorilla Guides as Content Marketing Vehicles
Whether you’re wrestling for the No. 1 spot on the search results or nurturing your leads through carefully crafted emails, our Gorilla Guide program can provide you with a scaffolding for your cont… Read More
By Amy Susienka -
Content Marketing
Building Attention-Retaining Drip Campaigns
A promising (and steady) way of lead nurturing is through a technique known as “drip marketing.” Of course it needs great content that helps bring your leads further down the funnel.… Read More
By Joshua Onofrio -
Content Marketing
The Emergence and Importance of Thought Leadership
One of the primary goals of B2B content marketing—besides generating more revenue, of course—is to establish yourself as the go-to brand for resources related to your industry. Having a reputation… Read More
By James Green -
Content Marketing
Catalyst to Your Sales Success
Perhaps one of the biggest challenges that all B2B companies face is ensuring the alignment of sales and marketing. A lack of coordination and discrepancies between the end goals of the two can result… Read More
By James Green -
Content Marketing
An Introduction to Gorilla Guides
In an age where gimmicks and intrusive promotional tactics no longer work how they used to—especially in a highly competitive B2B landscape—a sure-fire way to get noticed, hit your MQL quota, and… Read More
By Katie Mohr -
Content Marketing
Using Outreach for Content Marketing
In this article, we’ll dive deeper into another part that is equally critical and can make or break your strategy—outreach and promotion. If you’re like most of the marketers ActualTech Media wo… Read More
By Ainsley Muller -
Content Marketing
How Content Marketing Complements All of Marketing
Modern marketing practices have evolved from being brand-centric to customer-centric, because, frankly, people aren’t interested unless you have something special to offer. There’s too much else o… Read More
By James Green -
Content Marketing
Content Marketing in 2024 and the Future
It seems like with every day that passes, consumers demand more and more from businesses. With so many players competing to capture the same market, you have to earn the attention of your prospects—… Read More
By Amy Susienka -
Content Marketing
5 Customer Data Sources You Can Tap Into In 2024
Customer data gives you the necessary insights to build effective marketing and sales strategies. Without this information, your marketing campaigns would run on trial and error or outdated trends ins… Read More
By Amy Susienka -
Content Marketing
A Guide to Digital Marketing for IT Companies [2024 Update]
There were 4.66 billion global internet users in January 2021. Since the global population is around 7.9 billion, over half of the world’s population is online. That’s a huge audience for digi… Read More
By Geordie Carswell -
Content Marketing
Landing Page Optimization for SaaS: The Complete Guide
SaaS landing pages are standalone pages designed specifically to convert visitors toward a specific action… Read More
By Ainsley Muller -
Content Marketing
B2B Content Examples for Tech Content Writers
B2B tech marketers need comprehensive content writing and development skills to achieve marketing goals… Read More
By Katie Mohr -
Content Marketing
How To Ace Content Marketing for Cybersecurity
Companies can establish their position as an industry expert by publishing content that features in-house SMEs and providing original insights on industry trends and events… Read More
By Keith Ward -
Content Marketing
4 Proven Ways To Grow Your Engaged Contacts Database
No matter how large your existing prospect email lists are, net-new contact growth is essential to counteract churn and uncover new sales opportunities. You may have a huge existing or prospect con… Read More
By Jennifer Bergman -
Content Marketing
Marketing Acronyms: What Are They, and Why Are There So Many?
Knowing marketing acronyms helps professionals seamlessly navigate business conversations and communicate more effectively with colleagues and clients… Read More
By Ainsley Muller -
Content Marketing
How To Budget for Content Creation and Marketing
Partnering with content creation specialists can help organizations maximize content ROI and make informed content budget choices… Read More
By Katie Mohr -
Content Marketing
Is Storytelling Important in the Tech Business?
Storytelling is a powerful framework for effective content marketing, and it enhances content marketing efforts in traditionally fact-based markets, such as technology… Read More
By Katie Mohr -
Content Marketing
B2B Content Marketing in 2024 —Strategy, Trends, and Statistics
Over the past couple of years, the world has witnessed an upheaval unlike any before in the modern era. As marketers, we understand that trends and strategies change at the behest of the market. As a… Read More
By Geordie Carswell -
Content Marketing
Where to Spend on IT Content Marketing in 2024
We polled our audience to find out how they feel about the standard stable of IT marketing tactics and assets. The overwhelming feedback we received reveals six key areas we recommend that our client… Read More
By Geordie Carswell -
Content Marketing
Content Marketing 101 for Techies and Non-Marketers
As content marketing has become a premier channel in the era of social media and hyperconnectivity, understanding what content is and how marketers create, use, talk about, and evaluate it is critical… Read More
By Katie Mohr
