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    Content Marketing

    The 'Three E's' of Exceptional IT Content

    In my work the last few years, I’ve overseen the creation of content that helps IT vendors connect with information-hungry IT buyers. I’ve been observing how that content is received and find the '3 E’s' mnemonic a helpful way to remember each ingredient. I’m constantly teaching my team (and the army of contributors we work with) to think about these things. Here they are… Read More

    By James D. Green
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    Content Marketing

    Where to Spend on IT Content Marketing in 2020

    We polled our audience to find out how they feel about the standard stable of IT marketing tactics and assets. The overwhelming feedback we received reveals six key areas we recommend that our clients invest in, and three that are little more iffy in terms of bottom-line results… Read More

    By Geordie Carswell
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    Content Marketing

    B2B Video Marketing: Your Actionable Guide For 2020

    In IT marketing, the company that’s able to cut through the noise with impactful content, wins. More than 90% of IT audiences say they consider video one of their preferred ways to learn about solutions that matter to them. How can you apply the most recent data on video marketing best practices and start speaking to IT decision makers with the right video approach? Read on… Read More

    By Geordie Carswell
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    Content Marketing

    Introducing 'The Countermeasure' Enterprise Security Newsletter From ActualTech Media

    Doubling-down on our efforts in the enterprise security space, we recently launched 'The Countermeasure': a weekly, analysis-rich security newsletter with a focus on the impact of infosec developments on the enterprise IT environment. Check out this post to see how it helps expand our footprint in the security space!… Read More

    By Geordie Carswell