ActualTech Media Marketing Insights
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Content Marketing
Landing Page Optimization for SaaS: The Complete Guide
SaaS landing pages are standalone pages designed specifically to convert visitors toward a specific action… Read More
By Ainsley Muller -
Content Marketing
B2B Content Examples for Tech Content Writers
B2B tech marketers need comprehensive content writing and development skills to achieve marketing goals… Read More
By Katie Mohr -
Content Marketing
How To Ace Content Marketing for Cybersecurity
Companies can establish their position as an industry expert by publishing content that features in-house SMEs and providing original insights on industry trends and events… Read More
By Keith Ward -
Content Marketing
Marketing Acronyms: What Are They, and Why Are There So Many?
Knowing marketing acronyms helps professionals seamlessly navigate business conversations and communicate more effectively with colleagues and clients… Read More
By Ainsley Muller -
Content Marketing
How To Budget for Content Creation and Marketing
Partnering with content creation specialists can help organizations maximize content ROI and make informed content budget choices… Read More
By Katie Mohr -
Content Marketing
Is Storytelling Important in the Tech Business?
Storytelling is a powerful framework for effective content marketing, and it enhances content marketing efforts in traditionally fact-based markets, such as technology… Read More
By Katie Mohr -
Content Marketing
Content Marketing 101 for Techies and Non-Marketers
As content marketing has become a premier channel in the era of social media and hyperconnectivity, understanding what content is and how marketers create, use, talk about, and evaluate it is critical to peripheral fields and businesses developing their internal marketing teams… Read More
By Katie Mohr -
Content Marketing
4 Steps To Providing an Omnichannel Customer Experience
For businesses that want to connect with potential and existing customers the way they prefer, delivering a seamless omnichannel customer experience is crucial for driving engagement, leads, and sales.… Read More
By Geordie Carswell -
Content Marketing
What Does ‘Great Content’ Mean to Your Organization?
While marketers love throwing around the terms: “good content” and “quality content”, we all need to take the time to understand what that really means to our organizations. Learn how Marketers can define what great content is so we know it when we see it and then use that definition to ensure our content meets that criteria… Read More
By Katie Mohr -
Content Marketing
The Smart Guide to Technical Writing for Tech Companies
Technical writing takes complex topics like SaaS and big data, then turns the information into engaging assets that people understand and engage with. With effective technical writing, communicating with non-industry experts can still be possible. We've compiled the top tips to help marketers take their technical writing to the next level… Read More
By Keith Ward -
Content Marketing
7 Reasons Why You Should Outsource Content Creation
Content creation is an important part of marketing for technology companies. With longer buyer journeys than most B2B products, the need for educating those buyers with helpful content is more important than ever. Here are seven reasons why outsourcing content creation can save you time and money… Read More
By Katie Mohr -
Content Marketing
Are You Using These 10 Content Ideation Tools?
Learn 10 content ideation tools to fill your tech content calendar with unique and relevant topics in the tech niche that your audience wants to read… Read More
By Ainsley Muller -
Content Marketing
Why Your Readers Want (and You Need) IT Content
Content marketing is cost-effective with a high return on investment, which is why most B2B marketers use content marketing in their tech marketing strategy… Read More
By Katie Mohr -
Content Marketing
What Makes B2B SaaS Content Marketing Unique?
While you can use mass marketing agencies for general marketing, sometimes you need a specialist in your niche that understands the specific problems your audience faces so you can solve them through B2B Software-as-a-Service (SaaS) content marketing… Read More
By Geordie Carswell -
Content Marketing
12 Big Data Blogs Your Biggest Clients Are Reading
Big data blogs are your source for the latest news and updates in your industry so you can remain ahead of your competition and make informed decisions. It also introduces new products and strategies for more effective marketing processes… Read More
By James Green -
Content Marketing
5 Trending B2B Content Marketing Ideas To Drive Your Growth
Content marketing is changing as new trends emerge and old strategies phase out. Some B2B content marketing ideas are fuelled by technological advances, like new marketing platforms and content types. Meanwhile, other tech marketing trends occur because of a shift in consumer mentality… Read More
By Katie Mohr -
Content Marketing
The Ultimate Tech Content Marketing Guide for IT [2022 Update]
To ensure your B2B content continually reaches and resonates with your audience, you must keep your strategies updated with the latest trends in tech content marketing… Read More
By Katie Mohr -
Content Marketing
Top B2B Content Marketing Trends of 2022
Learn seven of the most influential B2B content marketing trends of 2022 and how you can adjust your strategy to stay ahead of your competition this year… Read More
By Ainsley Muller -
Content Marketing
10 Tech Content Marketing Ideas To Get You Going
You know content marketing is important but don't know how to go about it. Use these 10 tech content marketing ideas to spark your imagination… Read More
By Keith Ward -
Content Marketing
How To Create Effective Bottom-of-the-Funnel Content for Tech
Learn how to use your bottom-of-the-funnel content to move prospects to loyal customers with transparent and clear messages that remove any roadblocks… Read More
By Joshua Onofrio -
Content Marketing
5 B2B Content Marketing Best Practices for Tech Companies
Improve the performance of your marketing content with these five essential B2B content marketing best practices for tech companies that want to grow… Read More
By Katie Mohr
