The Content Marketing Preferences of IT Professionals & Decision Makers
New Audience Survey Report Data!
-
Content Marketing
Where to Spend on IT Content Marketing in 2021
We polled our audience to find out how they feel about the standard stable of IT marketing tactics and assets. The overwhelming feedback we received reveals six key areas we recommend that our clients invest in, and three that are little more iffy in terms of bottom-line results… Read More
By Geordie Carswell -
Content Marketing
The 'Three E's' of Exceptional IT Content
In my work the last few years, I’ve overseen the creation of content that helps IT vendors connect with information-hungry IT buyers. I’ve been observing how that content is received and find the '3 E’s' mnemonic a helpful way to remember each ingredient. I’m constantly teaching my team (and the army of contributors we work with) to think about these things. Here they are… Read More
By James D. Green -
Content Marketing
B2B Video Marketing: Your Actionable Guide For 2020
In IT marketing, the company that’s able to cut through the noise with impactful content, wins. More than 90% of IT audiences say they consider video one of their preferred ways to learn about solutions that matter to them. How can you apply the most recent data on video marketing best practices and start speaking to IT decision makers with the right video approach? Read on… Read More
By Geordie Carswell
