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Featured Episode

How to Build a Webinar Lead Generation Engine

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    Making Lead Gen Work - Special Interview

    In this episode, Geordie Carswell, CMO at ActualTech Media joins Cybersecurity Marketing Society Founders Maria and Gianna to talk about the stuff no marketer wants to talk about right now: lead generation and content syndication! Can lead generation be a successful part of a demand generation… Read More

    By Geordie Carswell
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    How to Build an Integrated Marketing Campaign

    Replay from a recent webinar with ActualTech CMO Geordie Carswell and Cybersecurity Marketing Society co-founder Gianna WhitverWondering how you can get started in creating an integrated cybersecurity marketing campaign?Successful campaigns create a strategy and plan that connect the content and dem… Read More

    By Geordie Carswell
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    Prioritizing in a New Marketing Role, Cybersecurity Marketing, & Community Building with Gianna Whitver

    Veteran Cybersecurity marketer and Cybersecurity Marketing Society Co-Founder Gianna Whitver joins Geordie to discuss: How to get your bearings and prioritize in a new marketing roleWhat it's like to start and manage a B2B niche communityThe Cyber Marketing Society's upcoming Austin c… Read More

    By Geordie Carswell
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    Getting Case Studies Right w. Joel Klettke

    Join Geordie and the founder of Case Study Buddy as we discuss how to get impactful case studies done on time and on message.What are the elements of a truly effective case study?Common mistakes in case study developmentThe advantages of strategic storytellingHow to get stats when there's none… Read More

    By Geordie Carswell
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    B2B Marketing Strategy Tips w. Neil Patel

    On this rapid-fire new episode with B2B Marketing Expert Neil Patel, we dive into his advice on:How a new marketer can approach their B2B marketHow to prioritize your efforts (with so many b2b channels to pursue)How to differentiate your solution when others offer *roughly* the same outcomesTips for… Read More

    By Geordie Carswell
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    Leveraging Cold Email Outreach with RevBoss Founder Eric Boggs

    Best Practices for cold outreach in B2B (what’s working / what’s not)How to make your messages stand out above the noiseCold outreach approaches/value for GTM teams at newer startupsHow cold outreach programs can augment/co-exist with your BDR/SDR teamsHow field marketing teams and partn… Read More

    By Geordie Carswell
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    B2B, Marketing, Webinars

    Mastering the Art of Attendee Engagement

    Webinars Don't Have to be Boring! We've run over 400+ webinars in the last 12 months and we've cracked the code to advanced audience engagement. Now, for the first time, we're sharing the exact strategies that get attendees to wake up, pay attention and personally engage wit… Read More

    By Geordie Carswell
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    AI, ChatGPT, Marketers, Marketing, Tech

    Supercharging Marketing Productivity with AI: A Deep Dive into ChatGPT

    Episode 2: A discussion about the application of AI, specifically OpenAI's ChatGPT, in the field of marketing. The hosts discuss how AI can significantly accelerate productivity by assisting in tasks such as content creation, ideation, and data analysis. They also discuss the potential concerns… Read More

    By Geordie Carswell
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    Lead Generation, Marketing, Webinars

    Webinar Promotion & Engagement Strategies for Lead Generation

    The latest strategies for getting attendees to register and attend your webinars - and actually engage when they show up!… Read More

    By Geordie Carswell