ActualTech Media Marketing Insights
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Content Marketing
The Emergence and Importance of Thought Leadership
One of the primary goals of B2B content marketing—besides generating more revenue, of course—is to establish yourself as the go-to brand for resources related to your industry. Having a reputation does a lot to grease the skids on sales… Read More
By James Green -
Content Marketing
5 Customer Data Sources You Can Tap Into In 2022
Customer data gives you the necessary insights to build effective marketing and sales strategies. Without this information, your marketing campaigns would run on trial and error or outdated trends instead of real-time customer behavior from reliable customer data sources… Read More
By Amy Susienka -
Content Syndication
5 Best Practices to Ace Your Software Product Launch
With failure rates for new products after launch hovering between 70% and 80%, even the most groundbreaking premarket products can induce launch anxiety… Read More
By Geordie Carswell -
Account Based Marketing
How To Use ABM Content Syndication for Target Account Penetration
ABM content syndication is a strategic way to build relationships inside of target accounts. Content syndication marketing and ABM are complementary strategies that work together to drive growth for your organization… Read More
By James Green -
Content Marketing
B2B Content Marketing in 2022—Strategy, Trends, and Statistics
Over the past couple of years, the world has witnessed an upheaval unlike any before in the modern era. As marketers, we understand that trends and strategies change at the behest of the market. As a result, it can prove difficult to pinpoint the shifts in B2B content marketing… Read More
By Geordie Carswell -
Content Marketing
Why SaaS Content Marketing Is Your Best Marketing Strategy
SaaS marketing isn’t as straightforward as traditional marketing because many of your clients don’t know they need your products and services. Once customers recognize their challenges, they won’t immediately trust your brand without a proven record and supporting data. SaaS content marketing will help you establish that trust, gain quality leads that will turn into conversions, and increase your customer retention… Read More
By Joshua Onofrio -
Content Marketing
Catalyst to Your Sales Success
Perhaps one of the biggest challenges that all B2B companies face is ensuring the alignment of sales and marketing. A lack of coordination and discrepancies between the end goals of the two can result in squandered sales potential… Read More
By James Green -
Content Marketing
What Content Analytics Can Tell You About Your Business
Content is one of the most important things your business needs in order to succeed online. However, simply pushing out as much content as possible won’t cut it. You need to use content analytics to make sure your content strategy is working… Read More
By Katie Mohr -
Tech Marketing
8 Ways To Bring Down Cost Per Lead in the Tech Industry
Generating marketing qualified leads (MQLs)—the No.1 -one marketing priority for 34% of marketers—is important, but it’s also important that you do so efficiently. When it comes to measuring the efficiency of your lead generation efforts, measuring cost per lead is key… Read More
By Ainsley Muller -
Tech Marketing
Developing a Strong SEO Foundation
In this chapter, we will dive deeper into the different tactics and actionable tips on how exactly you can leverage ActualTech Media content to drive your efforts. We’ll paint a complete picture of the art and science of SEO, why it’s vital for B2B success, and how your team can lay down a solid foundation. Including: An Introduction to SEO; The Mysterious Google Algorithm; And Top SEO Ranking Factors… Read More
By Ainsley Muller -
Content Marketing
How To Create Sales Enablement Content in the Tech Space
Content marketing often doesn't directly lead to a sale. That's the job of your sales enablement content. It’s the vital bridge between your sales and marketing team that turns leads into customers. In this article we’ll explore what sales enablement content is and how you can create sales-focused material for the tech space… Read More
By Katie Mohr -
Tech Marketing
The Enterprise Tech Buyer’s Journey: A Step-by-Step Guide To Optimize Your Process
Technology’s increasingly important role in an enterprise makes the buyer’s journey essential to your success. A solution provider needs to have an expert grasp on each customer's different motivations and expectations during each stage of the buying process… Read More
By Amy Susienka -
Content Marketing
An Introduction to Gorilla Guides
In an age where gimmicks and intrusive promotional tactics no longer work how they used to—especially in a highly competitive B2B landscape—a sure-fire way to get noticed, hit your MQL quota, and have prospects coming to you with their challenges in droves is to publish and promote content… Read More
By Katie Mohr -
Content Marketing
How To Plan and Execute a Data-Driven Content Strategy
Is your content reaching the right audience and attracting quality leads? A data-driven content strategy will take your tech content to the next level by backing your decisions with hard data instead of basing your content on guesses and brainstorming sessions… Read More
By Katie Mohr -
Content Marketing
A Guide to Digital Marketing for IT Companies in 2022
There were 4.66 billion global internet users in January 2021. Since the global population is around 7.9 billion, over half of the world’s population is online. That’s a huge audience for digital marketing for IT companies… Read More
By Geordie Carswell -
Content Marketing
Using Outreach for Content Marketing
In this article, we’ll dive deeper into another part that is equally critical and can make or break your strategy—outreach and promotion. If you’re like most of the marketers ActualTech Media works with, it’s unlikely that you’ll engage in the very “tactical” steps described below… Read More
By Ainsley Muller -
Content Marketing
4 Important Things to Look for in an IT Marketing Company
If you run a technology business, do you need to employ an IT marketing company? You probably do because marketing is essential to generating new leads and building your business, especially in the highly competitive technology market… Read More
By Ainsley Muller -
Webinar Marketing
6-Step Checklist for Conducting Webinars
A quick look at recent statistics for webinar use suggests that the current growth of the platform is more than a temporary adjustment to pandemic restrictions that have expired or will expire soon. With an expanded remote workforce here to stay… Read More
By David M. Davis -
Content Marketing
How Content Marketing Complements All of Marketing
Modern marketing practices have evolved from being brand-centric to customer-centric, because, frankly, people aren’t interested unless you have something special to offer. There’s too much else on their plate already. Reiterating what we discussed earlier, this “need for value” created content marketing—and it plays a big part in a larger inbound methodology… Read More
By James Green -
Content Syndication
How To Choose a B2B Content Syndication Service
A growing number of B2B marketers find themselves struggling to keep up with the pace of change in their industry. The essential toolkit that marketers must know how to use effectively has expanded to include a wide variety of platforms and services… Read More
By Amy Susienka -
Content Marketing
Top-Performing Content Marketing Strategies for Tech Companies
Content marketing involves using powerful content to attract and engage current and potential customers. Content can be distributed via a variety of marketing channels… Read More
By Katie Mohr
