ActualTech Media Marketing Insights
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Content Marketing
How Tech Marketers Can Gauge Buyer Intent Correctly
Learn where to collect data and how to analyze customer information to find who is most likely to purchase your products and services to help you focus on the highest quality leads… Read More
By James Green -
Content Syndication
What Is Content Syndication for Lead Generation?
Content syndication for lead generation targets a specific audience and brings in a list of leads you can nurture and results you can measure. It reaches new audiences or shares your content with curr… Read More
By Amy Susienka -
Content Syndication
5 Best Practices to Ace Your Software Product Launch
With failure rates for new products after launch hovering between 70% and 80%, even the most groundbreaking premarket products can induce launch anxiety… Read More
By Geordie Carswell -
Account Based Marketing
How To Use ABM Content Syndication for Target Account Penetration
ABM content syndication is a strategic way to build relationships inside of target accounts. Content syndication marketing and ABM are complementary strategies that work together to drive growth for y… Read More
By James Green -
Content Marketing
What Content Analytics Can Tell You About Your Business
Content is one of the most important things your business needs in order to succeed online. However, simply pushing out as much content as possible won’t cut it. You need to use content analytics to… Read More
By Katie Mohr -
Tech Marketing
8 Ways To Bring Down Cost Per Lead in the Tech Industry
Generating marketing qualified leads (MQLs)—the No.1 -one marketing priority for 34% of marketers—is important, but it’s also important that you do so efficiently. When it comes to measuring the… Read More
By Ainsley Muller -
Content Marketing
How To Create Sales Enablement Content in the Tech Space
Content marketing often doesn't directly lead to a sale. That's the job of your sales enablement content. It’s the vital bridge between your sales and marketing team that turns leads into customers… Read More
By Katie Mohr -
Content Syndication
B2B Content Syndication for Qualified Leads: The Complete Guide
When you invest in content syndication, you want to maximize your return. Following these 10 best practices will guide you in making the most out of your content syndication… Read More
By Danielle Hammond -
Tech Marketing
The Enterprise Tech Buyer’s Journey: A Step-by-Step Guide To Optimize Your Process
Technology’s increasingly important role in an enterprise makes the buyer’s journey essential to your success. A solution provider needs to have an expert grasp on each customer's different motiva… Read More
By Amy Susienka -
Tech Marketing
Data Protection Solution Marketing: The Definitive Guide
You can win customers by presenting data protection solutions as an opportunity to create a more data-driven, secure, confident, and strategic business… Read More
By Katie Mohr -
Content Marketing
How To Plan and Execute a Data-Driven Content Strategy
Is your content reaching the right audience and attracting quality leads? A data-driven content strategy will take your tech content to the next level by backing your decisions with hard data instead… Read More
By Katie Mohr -
Tech Marketing
The A to Z Guide to Ransomware Solution Marketing
Ransomware solution marketing isn’t your run-of-the-mill digital marketing strategy—it requires a sharp balance of technical expertise and high relatability that helps potential buyers recognize t… Read More
By Ainsley Muller -
Content Marketing
4 Important Things to Look for in an IT Marketing Company
If you run a technology business, do you need to employ an IT marketing company? You probably do because marketing is essential to generating new leads and building your business, especially in the hi… Read More
By Ainsley Muller -
Webinar Marketing
6-Step Checklist for Conducting Webinars
A quick look at recent statistics for webinar use suggests that the current growth of the platform is more than a temporary adjustment to pandemic restrictions that have expired or will expire soon. W… Read More
By David M. Davis -
Tech Marketing
Do You Really Need a Cybersecurity Marketing Agency?
As a cybersecurity professional, you’re probably used to being the expert in the room. While most business professionals know how critical cybersecurity is to their organizations, they don’t actua… Read More
By Geordie Carswell -
Content Syndication
How To Choose a B2B Content Syndication Service
A growing number of B2B marketers find themselves struggling to keep up with the pace of change in their industry. The essential toolkit that marketers must know how to use effectively has expanded to… Read More
By Amy Susienka -
Content Marketing
Top-Performing Content Marketing Strategies for Tech Companies
Content marketing involves using powerful content to attract and engage current and potential customers. Content can be distributed via a variety of marketing channels… Read More
By Katie Mohr -
Webinar Marketing
The Only List of Free IT Webinars You'll Ever Need
Learn where you can find a consistent and trusted source of free IT webinars where you can gain valuable industry insights or present thought leadership… Read More
By Geordie Carswell -
Webinar Marketing
Webinar Lead Generation: The Only Guide You’ll Ever Need
Use this guide on webinar lead generation to ensure your webinar stands out in the tech industry as a source of authority content, which will result in higher-quality leads and more conversions… Read More
By Natasha Rogers -
Webinar Marketing
How To Define and Target a Webinar Audience
Reframe your thinking to align with your buyers’ motivations, then define best-fit audiences for your brand, and, finally, capture webinar audiences that deliver the ROI you need… Read More
By Ainsley Muller -
Tech Marketing
Second Edition of Foundational Ransomware Book Released
When the first edition of “Ransomware: Understand. Prevent. Recover.” was released, it was groundbreaking. It quickly gained popularity, and became a go-to resource for admins, architects, C-suite… Read More
By Keith Ward
