Leveraging Cold Email Outreach with RevBoss Founder Eric Boggs

Show Notes

• Best Practices for cold outreach in B2B (what’s working / what’s not)
• How to make your messages stand out above the noise
• Cold outreach approaches/value for GTM teams at newer startups
• How cold outreach programs can augment/co-exist with your BDR/SDR teams
• How field marketing teams and partner/alliance marketing teams can leverage cold outreach for generating audiences for in-person, hybrid and virtual events, even in specific geographies that are tight
• Using cold outreach to drive attendance and registrations for your company’s user conferences 
• Iterating your messaging with AI to scale your variations 

Reach out to Eric at RevBoss at https://www.revboss.com