Creating and Implementing a Data Protection Strategy & Disaster Recovery Plan Data Protection
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How Tech Marketers Build Lead Generation Programs
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Experience and Expertise Matter in Data Protection Marketing
Few topics are more top-of-mind for organizations these days than data protection. Trends like the public cloud, work-from-home, and mobile computing have changed how IT operates. The days of a fortress around an isolated data center are gone.
Because of these factors, cyberattacks have proliferated, and show no sign of slowing. This means tremendous opportunity for companies helping protect precious data. And that opportunity, of course, means lots of products are being released in this highly competitive space.
In that environment, how do you differentiate your offering from the rest? Well, the fact that you’re reading this means you’re on the right path! ActualTech Media has been helping data protection companies stand out for more than a decade.
ActualTech Media understands what customers want, because we’ve been in their shoes. We create assets like webinars for lead generation, content syndication, whitepapers, ebooks, even comic books, that first grab customers’ attention and then help them along the buying journey. So if you need a way to get your message heard above the crowd, we have the bullhorn you’ve been looking for.
How We Help Data Protection Marketers Meet Their Goals
Hot-Topic Multi-Vendor Webinars
Join other leading vendors on one of our ready-made, hot-topic technology webinars.
These exclusive online events feature some of the industry’s highest guaranteed lead counts combined with the lowest effective CPLs you’ll find for live webinar leads.
Our Multi-Vendor IT Webinars Feature:
- Fully turnkey, with 400 to 1200+ guaranteed registrations
- The hottest enterprise technology themes
- The industry's highest live attendance rates
- The opportunity to present back-to-back with the biggest vendors in your space
High-Performance Custom Webinar Programs
At ActualTech Media, we know that regular webinars are a key piece of your quarterly B2B lead generation programs and a fantastic way to educate a fresh audience about your solutions on a regular basis.
We work with you to develop webinar programs that tap into our vast audience and help bring your message to a net-new user base.
Our Custom IT Webinar Programs Feature:
- Minimum lead guarantees of 200+ leads
- Complete, white-glove service: just bring your deck and demo, we handle the reg page, moderation, prizes, and promotion
- Help with topics, titles, abstracts, and presentations
- Exclusive post-webinar reporting and special "hot-lead" reports
- Complimentary on-demand hosting and video files
Direct-Intent Content Syndication Programs
Beef up your top-of-funnel B2B lead generation efforts, build your internal lead database, and get more from your existing content with our content syndication programs.
We deliver hundreds of thousands of targeted leads per year at highly affordable CPLs.
We help over 50 of the largest IT vendor vendors on the planet generate the targeted leads they need to grow their funnels.
- Advanced targeting capability, including intent, geos, job titles, company sizes, and more
- Account-Based Marketing (ABM) programs
- Multi-touch campaign options for built-in nurturing
- Monthly syndication promotional bundle offers
- Ability to syndicate written content, videos, or on-demand webinars
- Lead reporting and tracking that makes your job a breeze
E-books, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts
ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.
Our low-touch, battle-tested tech content production process gets your content done right the first time: on-message and on-time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.
Expert B2B Content Marketing For:
- Technology marketing and nurture funnels
- Content marketing programs
- Product launches
- Field, partner, and channel programs—plus more!
Trusted by These Data Protection Companies
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Our Data Protection Audience
at a Glance
“The ActualTech Media Data Protection audience is comprised of core technology, IT, and cloud executives, managers, and practitioners from organizations of all sizes and verticals across the United States. These are the people who make or heavily influence the purchase and deployment of new technologies.”
Scott D. Lowe CEO, ActualTech Media
93%
Play a role in the purchase process.
80%
Support at least 50% remote workers.
92%
Say webinars play a role in their purchase process.
Our Data Protection Audience Company Sizes
Company Revenue & Responsibilities
Cross-Discipline Responsibilities
“ActualTech Media’s Data Protection audience members are often responsible for multiple technology areas and practices within their organization. It’s a big reason why we invite a large cross-section of audience members to each webinar we run.”
Danielle Hammond Demand Generation Manager, ActualTech Media
Average Number of Technology "Hats" Audience Members are Responsible For:
Tech Buyer Feedback One-Sheet
See what kind of purchase decisions our audience has made as a result of attending our webinar events.
Our Data Protection Audience Demographics One-Sheet
Learn more about the makeup of our unique technology buyer audience.
Sample Post-Event 'Hot-Lead' Summary Report
Download a sample of the industry’s hottest post-webinar lead report summary!
Upcoming Data Protection Webinars for Lead Generation
- 800 guaranteed leads (minimum)
- 6 to 8+ back-to-back presenting vendors
- Higher-level hot technology topics
ActualTech Media’s MegaCast themed tech webinars have been proven to be a leading way by which business and technical decision makers educate themselves on technologies and what’s available to them in the market.
These multi-vendor virtual events offer viewers back-to-back presentations from 6 to 8+ vendors that have a story to tell around the theme of the event.
- May 2025
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MegaCast Backupalooza 2025! New Tools Using AI, Immutability, Air Gapping, Automation, and More
About This MegaCast
In an age where data is vital, having effective backup solutions is essential. This MegaCast will explore the latest trends in backup technology, disaster recovery, and data protection strategies. Attendees will gain insights into ensuring high availability and quick recovery of critical data. As a presenting sponsor, your company will engage with an audience of IT buyers and influencers focused on enhancing their backup capabilities. This event positions your brand as a leader in backup solutions.Vendor Fit
Learn More
Companies offering backup technologies, disaster recovery services, and high availability solutions would benefit from sponsoring this event.
See More UPCOMING MegaCasts
- 400 guaranteed leads (minimum—150 for vertical events)
- 2 to 6+ back-to-back presenting vendors
- Deeper-level technology topics
The EcoCast is a smaller version of our MegaCast tech webinars and provides a variety of more targeted-focus themes. With 2 to 6+ vendor participants and a minimum of 400 event registrations (150 for highly vertical events), EcoCasts are a perfect way to tell a receptive audience about your product or service.
- May 2025
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EcoCast Preventing Phishing Attacks: Addressing Human and Systems Weaknesses
About This EcoCast
Phishing attacks continue to be one of the most significant threats to organizations, exploiting both human vulnerabilities and system weaknesses. This EcoCast will focus on effective strategies for preventing phishing attacks by addressing both the technological and behavioral aspects of cybersecurity. Attendees will learn how to implement advanced security measures, improve employee awareness, and reduce the risk of phishing breaches through practical, actionable advice. As a sponsor, your company will gain direct exposure to a highly engaged audience of IT buyers and influencers seeking innovative solutions to protect their organizations from phishing threats. By presenting during this EcoCast, you will position your brand as a key player in helping businesses defend against one of the most pervasive cyber threats in today's digital environment.Vendor Fit
Learn More
Ideal sponsors include companies offering email security, phishing detection, user training, or threat intelligence solutions.
See More UPCOMING EcoCasts
- 1,200 guaranteed leads (minimum)
- 7 to 12+ back-to-back presenting vendors
- Broader, trending technology topics
Virtual Summits feature up to 12 leading technology companies from a cross-section of concentrations, including cloud computing, enterprise storage, converged and hyperconverged infrastructure, networking, security, data protection, disaster recovery, data, development/DevOps, and more.
With a schedule intended to expose the audience to a broad swath of information, the tech webinar event will consist of presentations from each vendor presenter, as well as keynotes from independent experts, each of whom will share their thoughts, opinions, guidance, and advice with our audience.
- 400 guaranteed leads (minimum)
- 1+ sponsoring vendor(s)
- Broader, trending technology topics
The ActualTech Media Expert Series tech webinar provides clients with the ultimate "set-it-and-forget-it" turnkey experience. We provide expert-level content, give you a sponsorship shout-out, and present a slide to our audience about your solution.
The audience gets a great depth of education across various event topics while you collect leads. No need for you to procure speakers, build presentations, or juggle schedules. We do all the heavy lifting while you focus on your goals!
- May 2025
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Expert Series Security + AI: Exploring Advanced Information Security Solutions
About This Expert Series
Artificial intelligence is rapidly transforming information security, providing organizations with more advanced tools to detect, prevent, and respond to cyber threats. This Expert Series will explore how AI is being integrated into modern security solutions, offering IT professionals insights into leveraging AI-driven technologies to enhance their security posture. Attendees will discover real-world applications of AI in threat detection, automated response systems, predictive analytics, and more to protect critical data and infrastructure. An expert in AI provided by ActualTech Media will offer an overview and lots of insights to an engaged audience of IT managers, professionals, and influencers. As a sponsor, you'll only need to provide a promotional slide, while ATM will handle all aspects of audience development, event production, and lead delivery.Vendor Fit
Learn More
Companies specializing in AI-driven security solutions, threat detection, and cybersecurity services would benefit from sponsoring this event.
See More UPCOMING Expert Series Events
Data Protection Focus Areas
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Data Protection -
Data Management -
Big Data -
Backup & Recovery -
Storage -
Security Awareness Training -
& More!
Recent Data Protection Content Asset Development
“Following the MegaCast we had 32 solid opportunities with $1.6 million in the pipeline and $500,000 closed within 30 days of the event.”
“We needed faster virtualized storage and simplified backups. The MegaCast gave us the benefits of a Pure Storage and Veeam solution that my client ended up procuring.”
“We implemented VMware Cloud on AWS to streamline backup for virtual environments. The webinar explained how streamlined backup works and how easy it is.”
Level Up Your Data Protection Marketing With These Resources
ActualTech Media has created a host of data protection offerings over the years. Here’s a sampling of some of them, to give you an idea of the breadth and depth of our offerings.
First, check out Ransomware.org, our highly-regarded site chock-full of information on how to stay protected from the plague that threatens the data of every organization.
An in-depth asset that produces great results is a Gorilla Guide. These print and ebooks are perfect for lead generation and to pass out at trade shows, among other uses. This one focuses directly on data protection.
Our webinars offer a perfect opportunity to present your message in the way that you want. Here’s an example of a recent presentation that forcefully makes the case for data protection and how each sponsors’ product fit into the space.
