Tech Marketing, Video

SEO for YouTube Videos: How To Optimize Your Videos for SEO Success

Article Summary

In today's digital landscape, optimizing YouTube videos for search engine optimization (SEO) is paramount for businesses aiming to enhance their online presence. SEO for YouTube videos involves tailoring a video to rank higher on search platforms like Google and within YouTube's search function when users input specific keywords or phrases. A recent survey by Biteable highlighted that YouTube offers the best return on investment for video content marketing. Video content not only elevates brand value but also effectively captures the dwindling attention spans of modern audiences. Strategic use of videos can boost click-through rates, engagement, and conversions by up to 80%. Custom video content is particularly effective in addressing research-oriented questions posed by IT audiences. As search engines prioritize research-intent searches, tech marketers must integrate research intent into their content marketing strategies. The article further delves into practical tools, strategies, and tips to optimize videos for SEO success.

Welcome To This 9-Part Article Series on Fundamentals of SEO for YouTube Videos

In this series we will consider the following topics:


Key Takeaways

  • What is SEO for YouTube videos?
  • Why should you consider creating custom videos?
  • How do you ensure your videos are found by your tech audience?
  • What are the pain points to keep in mind when crafting your video content strategy?

🤫 PS: Looking for pricing on custom Tech video content? Get a price list here

What Is SEO for YouTube Videos?

In today’s digital world, search engine optimization (SEO) is more important than ever for businesses with a presence on YouTube. Whether you’re a small business or a large corporation, optimizing your videos for SEO can help improve your page rank, attract more viewers, and drive more traffic to your site. In this article series, we’ll discuss the basics (and some "not so basics") of SEO for YouTube videos and provide tips on how to optimize your videos for success. SEO for YouTube videos is the process of optimizing a video for the search engines such that it appears higher up on Google or within YouTube search itself and other similar search engines when someone types in a particular keyword or phrase. One recent survey conducted by Biteable included some results on video marketing statistics:

YouTube has best ROI for video marketing
The survey results indicated that YouTube delivers the best ROI for video content marketing.

Introduction: Why Should You Consider Creating Custom Videos?

Video is a great medium to market to your tech clients. Not only does video increase brand value and legitimacy, but in a world where attention spans are short and growing shorter, one minute on a website is an “eternity.” As tech marketers we have precious little time to reach and connect with potential clients. Video is a great way to accomplish this. Case studies have consistently shown that the strategic use of video increases click-through rate, engagement, and conversions by an incredible 80%.

Creating Quality Content: What Are the Benefits of Creating Videos?

Custom video content is a great medium for answering the research-type questions your IT buying audience is already asking. Questions that include “Where,” “What,” “When,” “How,” and “Who.” Interestingly, search engines are placing an ever-increasing priority on research-intent searches. Greater emphasis is being placed on including research-intent webpages showing up in commercial-intent Search Engine Results Pages (SERPs). Clearly, the importance of tech marketers having a research intent content marketing strategy cannot be overstated. Video is a cost-effective, scalable solution to fill this need.

Survey results on how important video is to marketing strategies
The survey quoted earlier indicates that video is very important to tech marketers.

Optimizing Your Videos: How Do You Make Sure Your Videos Are Seen by Your Tech Audience?

There's a specific set of steps to follow to ensure your videos, website, and YouTube channel receive the appropriate credit for the video content you create. In this article series we're going to break down the strategies, tips, and tricks, and give you practical tools and checklists that you can implement. Strategies that are going to make you look like an SEO guru at your next reporting meeting.

The Pain Points of Video Creation: What Are Some Things To Keep in Mind When Creating Videos?

Obviously, to optimize a YouTube channel for SEO success, you have to have videos to publish in it first. "CHA-CHING" is likely what most marketing managers hear when someone says: "Video content strategy." Thankfully, technology and tools have come a long way. We're going to explore some of the technologies out there that make delivering video content possible, even on a shoestring budget. Some of these tips and tricks may surprise you. For example: You likely have a fully capable studio in your pocket—your phone! We'll discuss in detail how you can leverage the technology you already have.

If it's so simple, then why isn't everyone doing it, you ask? Knowing how to make video look good isn't rocket science, it just requires some thoughtfulness, preparation, and some ingenuity. We're going to address this in this series: What you need to look for in setting up your setup for success!

Custom Videos Are a Great Way To Create Content for Your Tech Audience

In case it's unclear, we believe video is the bee's knees. But it's not just us. According to Marketing Profs: 61% of marketers aren't leveraging video in their marketing strategies and video still has "much room to grow." So, make 2022 the year you get started on your video content strategy. Need help creating one? ActualTech Media's complete content marketing services are here to help.

Contact ActualTech Media today to learn more about developing a video content marketing strategy for your tech business. 

In our next article in this series, we'll discuss: How (and Why) YouTube Can Help You Succeed with SEO