Tech Marketing, Webinar Marketing

Smart Customer Engagement: Why Webinars Are Your Best Bet

Article Summary

Customer engagement is a cornerstone of successful marketing strategies in the modern era. Among the various methods to foster engagement, IT webinars stand out as particularly effective, especially in the tech industry. Webinars offer a platform for real-time, face-to-face interactions, making them more personal and conversational than other marketing mediums. This immediacy allows for real-time feedback, enabling presenters to adjust their content based on audience reactions. To maximize engagement during webinars, several strategies can be employed. These include making the webinar personable, addressing relevant topics, providing supplementary resources, and incorporating interactive elements like polls and Q&A sessions. Engaging with potential attendees before the webinar and sharing the recording post-event can further amplify engagement. Ultimately, webinars serve as a powerful tool for fostering meaningful interactions, building trust, and driving engagement, making them an essential component of a comprehensive IT marketing strategy.

Marketers agree that customer engagement is crucial for a successful marketing strategy in 2023 and beyond. There are several ways you can encourage engagement. However, one of the most effective ways to increase customer engagement in the tech industry is through IT webinars.

Learn the essential role webinars play in tech marketing and how you can increase your engagement rate through technology webinars.

Key Takeaways:

  • Customer engagement increases customer loyalty and provides valuable feedback
  • Webinars are one of the most personal marketing strategies, making them ideal for engagement
  • Q&As are the most engaging webinar tool

ūü§ę¬†PS: Looking for pricing on Tech webinars?¬†Get a price list here

The Role Engagement Plays in Modern Marketing Strategies

Customer engagement is how you interact with your customers and clients during their purchase journey. It can occur through different channels, including email, social media, websites, and webinars. Some examples of customer engagement include:

  • Customer feedback
  • Likes, shares, and comments on content
  • Follows or subscribers
  • Media downloads
  • Customer communication
  • Conversion

Engaging with your customers benefits both you and the consumer. The consumer learns to trust you as you interact with each other. You can increase this trust further by being more personable, offering customized communications, and publishing quality content that establishes yourself as a leader in your industry.

You benefit from engagement because it gives you feedback about your customers. You know how well your efforts perform as they like, share, comment, and interact with your marketing content. For example, if half of the people who viewed a video also liked the media, you know it resonated well with your audience.

Comments from individual customers provide valuable first-party data about your target audience. You can use that data to offer more personalized interactions and offers, which increase the likelihood of them purchasing from you.

Why Webinars Are the Most Effective Way To Increase Engagement

Tech Webinars are one of the leading IT content marketing formats for customer engagement because the platform makes personal interactions easier.

Webinars are more conversational than most other marketing methods because you’re face-to-face with your audience, and interactions occur in real-time. In addition, blogs, emails, and videos are all media formats where you talk to the consumer. After you finish your message, the consumer can leave a reply, but it still lacks that important personal feel that only face-to-face interactions provide.

Webinars allow all parties to be present at the same time, which is similar to in-person conversations. Because they occur in real time, you can directly interact with each other, ask questions, and respond to inquiries while adjusting your presentation to your audience's reaction.

Consider using a webinar hosting platform that provides a support team to keep your audience's attention so that you can focus on presenting an engaging message.

7 Strategies for Increasing Your Webinar Engagement

Use these seven tips to increase your webinar engagement rate.

1. Make the Webinar Personable

Customers prefer to purchase from businesses that offer personalization. However, when you try and personalize most of your marketing techniques, you'll run into challenges because you can't see who's interacting with the content and adjust your marketing to their reactions.

However, webinars allow you to collect feedback in real time and adjust your presentation to remain engaging and relevant. This personalized experience will increase the likelihood of your audience of IT buyers responding to your message.

2. Address Relevant Topics

Your webinar must meet your prospect's expectations to keep your audience engaged. That means the topics you addressed in your headline and summary should be the same as what you talk about during the event. You should also offer enough new information and educational content so that your audience won't want to miss out on any part of the event.

Most attendees agree that the most engaging webinars are the ones that teach you to do something specific.

3. Offer Resources

Resources are booklets, videos, infographics, and whitepapers that your audience can download before, during, and after the event. These complement your message and add information you might not be able to cover during your program.

After watching a webinar, 86% of participants will usually download available resources or attachments. This engagement is much higher than the average B2B website engagement rate of 63% and LinkedIn engagement rate of 5%.

Having resources makes the event more interactive. For example, instead of passively viewing a presenter, attendees can actively follow along and dive deeper into the content using your assets. Offering resources is also a way to measure how engaged your audience is, as you can see what percentage of the viewers took advantage of that option.

4. Use Polls

Polls are simple questions people can answer by clicking a button or posting a comment. They can start a conversation, encourage your audience to think deeper about your topic and provide valuable data on your audience that you can use later to improve your marketing efforts.

If your polls are easy to understand and simple to use, you can engage your audience and help them feel more part of the presentation.

5. Have a Q&A Session

81% of marketers say that Q&A sessions are the most engaging tools on the webinar. These are opportunities for your presentation to turn into a conversation. It also helps you address your audience's concerns or questions to ensure your presentation is clear.

The most used engaging tools on the webinar

6. Start Interactions Before the Webinar

Webinar engagement doesn't have to start when the event begins. You can be more productive during the webinar if you encourage engagement leading up to the event. Successful webinars begin promoting the event at least 15 days beforehand.

Pre-event engagement might include:

  • Submitting questions
  • Filling out forms
  • Commenting on social media posts related to the webinar
  • Sharing webinar content and resources

7. Share the Webinar Recording

Recording your webinar allows you to share it and continue to encourage engagement even after the live event ends. About 47% of your views occur in the first 10 days. However, you can continue to see engagement and views over 30 days after the event.

ActualTech Media offers this service by keeping your webinar on-demand for as long as you need it.

Webinar views over time

Plan Your Next Webinar

Make webinars part of your IT marketing and engagement strategy and start generating more engaged leads. Through ActualTech Media, you receive a white-glove webinar experience where we take care of the technical side of the webinar so that you can focus on presenting engaging content and connecting with new prospects.

Contact us to start planning your next customer engagement webinar.