ActualTech Media Marketing Insights
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Content Marketing
How To Create Sales Enablement Content in the Tech Space
Content marketing often doesn't directly lead to a sale. That's the job of your sales enablement content. It’s the vital bridge between your sales and marketing team that turns leads into customers. In this article we’ll explore what sales enablement content is and how you can create sales-focused material for the tech space… Read More
By Katie Mohr -
Content Marketing
An Introduction to Gorilla Guides
In an age where gimmicks and intrusive promotional tactics no longer work how they used to—especially in a highly competitive B2B landscape—a sure-fire way to get noticed, hit your MQL quota, and have prospects coming to you with their challenges in droves is to publish and promote content… Read More
By Katie Mohr -
Content Marketing
How To Plan and Execute a Data-Driven Content Strategy
Is your content reaching the right audience and attracting quality leads? A data-driven content strategy will take your tech content to the next level by backing your decisions with hard data instead of basing your content on guesses and brainstorming sessions… Read More
By Katie Mohr -
Content Marketing
A Guide to Digital Marketing for IT Companies in 2022
There were 4.66 billion global internet users in January 2021. Since the global population is around 7.9 billion, over half of the world’s population is online. That’s a huge audience for digital marketing for IT companies… Read More
By Geordie Carswell -
Content Marketing
Using Outreach for Content Marketing
In this article, we’ll dive deeper into another part that is equally critical and can make or break your strategy—outreach and promotion. If you’re like most of the marketers ActualTech Media works with, it’s unlikely that you’ll engage in the very “tactical” steps described below… Read More
By Ainsley Muller -
Content Marketing
4 Important Things to Look for in an IT Marketing Company
If you run a technology business, do you need to employ an IT marketing company? You probably do because marketing is essential to generating new leads and building your business, especially in the highly competitive technology market… Read More
By Ainsley Muller -
Content Marketing
How Content Marketing Complements All of Marketing
Modern marketing practices have evolved from being brand-centric to customer-centric, because, frankly, people aren’t interested unless you have something special to offer. There’s too much else on their plate already. Reiterating what we discussed earlier, this “need for value” created content marketing—and it plays a big part in a larger inbound methodology… Read More
By James Green -
Content Marketing
Top-Performing Content Marketing Strategies for Tech Companies
Content marketing involves using powerful content to attract and engage current and potential customers. Content can be distributed via a variety of marketing channels… Read More
By Katie Mohr -
Content Marketing
Content Marketing in 2022 and the Future
It seems like with every day that passes, consumers demand more and more from businesses. With so many players competing to capture the same market, you have to earn the attention of your prospects—not hijack it… Read More
By Amy Susienka -
Content Marketing
5 Keys To a Successful Content Syndication Campaign
How to win at B2B content syndication: 1. Identify your goals; 2. Use a targeted approach with the right lead filters; 3. Repurpose your… Read More
By Amy Susienka -
Content Marketing
4 Proven Ways To Grow Your Engaged Contacts Database
No matter how large your existing prospect email lists are, net-new contact growth is essential to counteract churn and uncover new sales opportunities. You may have a huge existing or prospect contact database or have large email lists, but how many of these people are still engaged? This new post will give you four proven tactics to help you grow your engaged contacts… Read More
By Jennifer Bergman -
Content Marketing
The '3 E's' of Exceptional IT Content
In my work the last few years, I’ve overseen the creation of content that helps IT vendors connect with information-hungry IT buyers. I’ve been observing how that content is received and find the '3 E’s' mnemonic a helpful way to remember each ingredient. I’m constantly teaching my team (and the army of contributors we work with) to think about these things. Here they are… Read More
By James Green -
Content Marketing
B2B Video Marketing: Your Actionable Guide For 2022
In IT marketing, the company that’s able to cut through the noise with impactful content, wins. More than 90% of IT audiences say they consider video one of their preferred ways to learn about solutions that matter to them. How can you apply the most recent data on video marketing best practices and start speaking to IT decision makers with the right video approach? Read on… Read More
By Geordie Carswell -
Content Marketing
Where to Spend on IT Content Marketing in 2022
We polled our audience to find out how they feel about the standard stable of IT marketing tactics and assets. The overwhelming feedback we received reveals six key areas we recommend that our clients invest in, and three that are little more iffy in terms of bottom-line results… Read More
By Geordie Carswell
