ActualTech Media Marketing Insights
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Content Marketing
4 B2B Content Marketing Examples for Tech Companies
Is B2B content marketing right for your business? Explore these four B2B content marketing examples from a real-life client that saw great growth… Read More
By Katie Mohr -
Content Marketing
The Step-by-Step Guide to a Complete Content Audit
How well is your tech content marketing performing? Learn how to perform a content audit to ensure you’re maximizing your content marketing return… Read More
By Wendy Hernandez -
Content Marketing
10 Types of Content Marketing for B2B You Should Try
Create a diverse and engaging strategy using these 10 formats of content marketing for B2B companies that generate leads and boost your conversions… Read More
By Katie Mohr -
Content Marketing
7 Email Marketing Subject Lines to Ace Your Tech Marketing
Boost your email open rate with these seven email marketing subject lines that spark interest, offer value, and connect personally with the recipient… Read More
By Joshua Onofrio -
Content Marketing
How To Make Sponsored Content Work for You
Does your marketing need a boost? Learn five steps for creating and distributing sponsored content your target audience wants to read and respond to… Read More
By James Green -
Content Marketing
6 Irrefutable Reasons To Create Personalized Content
How can you improve your content marketing? Learn six reasons you should create personalized content to improve your lead quality and marketing ROI… Read More
By James Green -
Content Marketing
How To Reliably Measure the ROI of Content Marketing
Understand how well your content is performing and maximize your content marketing return using these strategies to measure the ROI of content marketing… Read More
By James Green -
Content Marketing
5 Content Marketing Metrics You Should Be Monitoring
How well are your tech marketing strategies performing? Use these five crucial content marketing metrics to analyze the results of your marketing efforts… Read More
By James Green -
Content Marketing
The Definitive Guide To Content Intelligence in Tech
Content intelligence for IT marketing is no longer optional but is necessary to generate and convert leads in 2022. Learn the benefits of content intelligence for tech marketing and how to use content intelligence tools to boost your marketing efforts… Read More
By Ainsley Muller -
Content Marketing
How To Use Tech Case Studies to Skyrocket Your Sales
Humans love stories. We are a narrative-driven species—from the earliest oral traditions and folklore to modern legends about mass pandemonium and alien invasions, people thrive on storytelling, and the most interesting and engaging stories are the ones that stick with people… Read More
By Katie Mohr -
Content Marketing
Gorilla Guides as Content Marketing Vehicles
Whether you’re wrestling for the No. 1 spot on the search results or nurturing your leads through carefully crafted emails, our Gorilla Guide program can provide you with a scaffolding for your content marketing efforts… Read More
By Amy Susienka -
Content Marketing
B2B Content Marketing Ideas for Tech Marketing: Lessons from an Agency
Coming up with fresh and exciting B2B content marketing ideas for tech marketing that generate actual leads and bring in new business isn’t easy, here are 5 ways to make it a little easier… Read More
By Katie Mohr -
Content Marketing
How (and Why) To Conduct a Competitive Content Analysis
The secret to improving conversion rates on your content is to know what the best in your industry are doing and how their audience is responding so you can replicate that success… Read More
By Ainsley Muller -
Content Marketing
Building Attention-Retaining Drip Campaigns
A promising (and steady) way of lead nurturing is through a technique known as “drip marketing.” Of course it needs great content that helps bring your leads further down the funnel.… Read More
By Joshua Onofrio -
Content Marketing
How Tech Marketers Can Gauge Buyer Intent Correctly
Learn where to collect data and how to analyze customer information to find who is most likely to purchase your products and services to help you focus on the highest quality leads… Read More
By James Green -
Content Marketing
The Emergence and Importance of Thought Leadership
One of the primary goals of B2B content marketing—besides generating more revenue, of course—is to establish yourself as the go-to brand for resources related to your industry. Having a reputation does a lot to grease the skids on sales… Read More
By James Green -
Content Marketing
5 Customer Data Sources You Can Tap Into In 2022
Customer data gives you the necessary insights to build effective marketing and sales strategies. Without this information, your marketing campaigns would run on trial and error or outdated trends instead of real-time customer behavior from reliable customer data sources… Read More
By Amy Susienka -
Content Marketing
B2B Content Marketing in 2022—Strategy, Trends, and Statistics
Over the past couple of years, the world has witnessed an upheaval unlike any before in the modern era. As marketers, we understand that trends and strategies change at the behest of the market. As a result, it can prove difficult to pinpoint the shifts in B2B content marketing… Read More
By Geordie Carswell -
Content Marketing
Why SaaS Content Marketing Is Your Best Marketing Strategy
SaaS marketing isn’t as straightforward as traditional marketing because many of your clients don’t know they need your products and services. Once customers recognize their challenges, they won’t immediately trust your brand without a proven record and supporting data. SaaS content marketing will help you establish that trust, gain quality leads that will turn into conversions, and increase your customer retention… Read More
By Joshua Onofrio -
Content Marketing
Catalyst to Your Sales Success
Perhaps one of the biggest challenges that all B2B companies face is ensuring the alignment of sales and marketing. A lack of coordination and discrepancies between the end goals of the two can result in squandered sales potential… Read More
By James Green -
Content Marketing
What Content Analytics Can Tell You About Your Business
Content is one of the most important things your business needs in order to succeed online. However, simply pushing out as much content as possible won’t cut it. You need to use content analytics to make sure your content strategy is working… Read More
By Katie Mohr
