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A Guide to Digital Marketing for IT Companies in 2022

There were 4.66 billion global internet users in January 2021. Since the global population is around 7.9 billion, over half of the world’s population is online. That’s a huge audience for digital marketing for IT companies. However, are you getting the most use out of your digital marketing campaign, or are you still using strategies from several years ago?

Today we will look at the latest trends in digital marketing and how you can improve your strategies to take advantage of the latest advancements in 2022.

Key Takeaways:

  • Digital marketing allows you to reach a broader audience than traditional marketing methods.
  • Any online marketing strategy is considered digital marketing.
  • Digital marketing is more personal. Therefore, your audience expects a more customized experience.
  • Examples of digital marketing for IT companies include SEO, content marketing, social media, emails, and paid advertising.

What is Digital Marketing?

Digital marketing is your online marketing strategy. In digital marketing, you can use the following channels to connect with your audience, promote products, and raise awareness:

  • Websites
  • Blogs
  • Online ads
  • Social media
  • Emails
  • Search engines

How Marketing Has Changed in 2022

Virtual is becoming the new normal in 2022. People are creating virtual friendships, working remotely, and also marketing online. Digital content marketing is no longer a marketing option. It is the key to marketing success in today’s digital society.

Because people interact with virtual content differently than other marketing messages, you need to approach your digital marketing strategy from a fresh angle that will help you reach your audience in a way that translates well virtually.

For example, digital marketing is far more interactive than traditional marketing techniques. Now users can click on links, watch demos of IT services, and speak to a chatbot about your services as they view your marketing content – making it a fully immersive experience.

However, because of this potential, your audience also expects a higher level of personalization since they know digital marketing can give them a customized experience. About 80% of consumers say they are more likely to buy from a company that can provide that experience because that shows the company took the time to get to know the customer.

Why IT Companies Should Use Digital Marketing

Digital marketing opens the door to more marketing opportunities because you have a broader audience than traditional marketing methods. For example, recent research shows that 80% of U.S. adults are online daily. That is 80% of the population you could reach if you placed the right content in the most effective online locations.

More than eight-in-ten U.S. adults go online at least daily.

5 Digital Marketing Strategies for Tech Companies

How can you reach that substantial audience spending hours each day online, and how can you make sure your marketing efforts land in front of the right people?

We will explore five practical ways you can use digital marketing to land your message in front of businesses and consumers interested in your IT products and services.

1. Search Engine Optimization Marketing

About 68% of online experiences begin with a search engine – with Google being the top search engine of 2022. How you rank in search results will improve your visibility and reliability in the eyes of your audience.

How do you get that coveted top search results spot?

Marketers used to push the idea of keywords for SEO marketing – however, in 2022, that is no longer enough. The keywords you use throughout your online content only account for part of your ranking. Today, people are more interested in quality content.

If you want quality content, start by linking to highly rated IT websites your audience trusts and using statistics to support your claims.

2. Content Marketing

Content marketing for IT companies tends to be more affordable than other marketing efforts, making it one of the more popular methods to reach your audience. In 2022, 82% of marketers are actively using content marketing strategies in their efforts.

In content marketing, you raise awareness and reach your audience through curated online content like blog posts, downloads, and visual media that meet your customers’ specific needs. For example, you could write a blog post about the latest IT trends to establish yourself as an industry expert or post a video explaining your IT products or services and how it solves your customers’ pain points – helping them feel seen and heard.

3. Social Media Marketing

Over 3.6 billion people use social media worldwide. That number is projected to reach 4.41 billion by 2025. Social media gives you a chance to involve your audience in your marketing through live videos, comments, and sharing posts for a personal experience. You can also connect to your customers and clients by sharing inside looks at your IT company to give you greater authenticity by humanizing your brand.

The top social media platforms that consumers use are Facebook and YouTube. However, the number one B2B social media platform is LinkedIn, making it ideal for finding those quality business leads.

The most popular social media platforms of 2022 are Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok

If you use social media marketing for IT companies, also consider investing in influencers. Influencer marketing is projected to reach $16.4 billion this year. Influencers have a large audience and greater authenticity than if you market your products from your social media platform, making them a valuable marketing tool even for B2B IT companies.

4. Email Campaigns

Even with all the new communication methods available, millions of Americans still use emails. One report showed that 61% of consumers prefer brands to reach out through email. You can use email to send regular company updates, announce tech sales, and offer unique promotions to loyal customers. It is an effective technique for keeping your IT brand at the forefront of your customers’ minds.

5. Paid Online Advertising

Paid advertisements have a 200% return on investment and can increase your tech brand awareness by 80%. Even though consumers can see anywhere from 4,000 to 10,000 ads a day, this is still an effective marketing channel for reaching your audience as one of their touchpoints when used alongside other marketing techniques.

Learn More About Digital Marketing for IT Companies

Digital marketing is constantly changing and requires a proactive approach to stay on top of the trends. We can help you create content that converts in IT markets and brings in qualified sales leads through our services.

Learn about our marketing content solutions that provide a unique and engaging experience for your audience.