ActualTech Media Marketing Insights
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Tech Marketing
6 Sales Prospecting Strategies for SDRs in Tech
Find out why only 48% of sales development representatives (SDRs) consistently meet their sales prospecting quota of bringing in and qualifying a set number of sales-qualified leads… Read More
By Joshua Onofrio -
Tech Marketing
The 1-2-3 Guide to BANT Lead Generation in the Tech Niche
Learn how to attract and convert sales-qualified leads in tech marketing through BANT lead generation and how to use it in your account-based marketing… Read More
By Jennifer Bergman -
Tech Marketing
8 Content Optimization Tips To Get More Out of Tech Content
Learn eight strategies for getting your digital assets in front of your target audience and encouraging a conversion through tech content optimization… Read More
By Wendy Hernandez -
Tech Marketing
How To Measure Partner Marketing Campaign ROI
Learn how tech marketing partnerships can boost your business growth and how to accurately track and measure your partner marketing campaign ROI… Read More
By Geordie Carswell -
Tech Marketing
Your Guide to Brand Differentiation for Tech Brands
What makes your tech brand unique? Learn to identify your brand differentiation factors and use them to stand out from your competition… Read More
By Olivia Thomson -
Tech Marketing
8 Effective Tactics for Lead Generation for IT Companies
Learn eight strategies for lead generation for IT companies that are effective in 2023 for filling your pipeline with marketing and sales qualified leads… Read More
By James Green -
Tech Marketing
Smart Customer Engagement: Why Webinars Are Your Best Bet
Webinars are an essential tool every IT marketer should use to increase customer engagement. Learn seven strategies to maximize your webinar engagement… Read More
By Geordie Carswell -
Tech Marketing
5 Thought Leadership Marketing Strategies for B2B Businesses
How can you use your thought leadership content to boost your marketing efforts? Explore five essential thought leadership marketing strategies of 2022… Read More
By Geordie Carswell -
Tech Marketing
The Comprehensive Guide To Tech and IT Marketing
Learn about the latest insights and changes in the IT and tech marketing industry and upgrade your strategies to stay ahead of your competition… Read More
By Geordie Carswell -
Tech Marketing
8 SaaS Marketing Strategies That Actually Work
How are you building brand awareness and generating leads? Find out eight SaaS marketing strategies that will make you stand out from your competition… Read More
By Geordie Carswell -
Tech Marketing
Native Advertising 101 for Tech Companies
Native advertising sees a high return and builds trust with your audience because the ads feel like part of your audience's online experience rather than a sales pitch… Read More
By Geordie Carswell -
Tech Marketing
What Is Intent Data and How Does It Drive B2B Technology Sales?
Learning how to extract, interpret, and leverage the vast amounts of customer data generated by businesses has become a defining challenge. Data-driven organizations are three times as likely to outpe… Read More
By Geordie Carswell -
Tech Marketing
B2B Content Marketing Ideas for Tech Marketing: Lessons from an Agency
Coming up with fresh and exciting B2B content marketing ideas for tech marketing that generate actual leads and bring in new business isn’t easy, here are 5 ways to make it a little easier… Read More
By Katie Mohr -
Tech Marketing
Customer Journey Mapping in Tech (Template Included)
How to use customer journey mapping to take the guesswork out of customer interactions and pinpoint specific areas for improvement… Read More
By James Green -
Tech Marketing
The Tech Marketer’s Guide to B2B Content Marketing
B2B content marketing for tech companies is an opportunity to educate your customers about complex topics while generating demand for products many businesses don’t know they need… Read More
By Ainsley Muller -
Tech Marketing
How Tech Marketers Can Gauge Buyer Intent Correctly
Learn where to collect data and how to analyze customer information to find who is most likely to purchase your products and services to help you focus on the highest quality leads… Read More
By James Green -
Tech Marketing
5 Best Practices to Ace Your Software Product Launch
With failure rates for new products after launch hovering between 70% and 80%, even the most groundbreaking premarket products can induce launch anxiety… Read More
By Geordie Carswell -
Tech Marketing
8 Ways To Bring Down Cost Per Lead in the Tech Industry
Generating marketing qualified leads (MQLs)—the No.1 -one marketing priority for 34% of marketers—is important, but it’s also important that you do so efficiently. When it comes to measuring the… Read More
By Ainsley Muller -
Tech Marketing
The Enterprise Tech Buyer’s Journey: A Step-by-Step Guide To Optimize Your Process
Technology’s increasingly important role in an enterprise makes the buyer’s journey essential to your success. A solution provider needs to have an expert grasp on each customer's different motiva… Read More
By Amy Susienka -
Tech Marketing
Data Protection Solution Marketing: The Definitive Guide
You can win customers by presenting data protection solutions as an opportunity to create a more data-driven, secure, confident, and strategic business… Read More
By Katie Mohr -
Tech Marketing
The A to Z Guide to Ransomware Solution Marketing
Ransomware solution marketing isn’t your run-of-the-mill digital marketing strategy—it requires a sharp balance of technical expertise and high relatability that helps potential buyers recognize t… Read More
By Ainsley Muller
