ActualTech Media Marketing Insights
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Content Syndication
B2B Content Syndication: The Ultimate How To Syndicate Content Guide
When HubSpot asked B2B marketers what the top challenge was for reaching B2B buyers, 30% said measuring the ROI of marketing activities, while 28% said generating traffic and leads. These two pieces of the marketing puzzle work together as leads are necessary for conversions, while measuring ROI ensures that generating those leads doesn't cost more than the conversion brings in sales. Learn How… Read More
By Amy Susienka -
Webinar Marketing
Webinar Lead Generation: The Only Guide You’ll Ever Need
Use this guide on webinar lead generation to ensure your webinar stands out in the tech industry as a source of authority content, which will result in higher-quality leads and more conversions… Read More
By Natasha Rogers -
Content Marketing
The Smart Guide to Technical Writing for Tech Companies
Technical writing takes complex topics like SaaS and big data, then turns the information into engaging assets that people understand and engage with. With effective technical writing, communicating with non-industry experts can still be possible. We've compiled the top tips to help marketers take their technical writing to the next level… Read More
By Keith Ward -
Content Marketing
7 Reasons Why You Should Outsource Content Creation
Content creation is an important part of marketing for technology companies. With longer buyer journeys than most B2B products, the need for educating those buyers with helpful content is more important than ever. Here are seven reasons why outsourcing content creation can save you time and money… Read More
By Katie Mohr -
Webinar Marketing
Post-Webinar Survey: 10 Questions To Ask After the Event
A post-webinar survey is an essential step in a webinar strategy. The survey helps marketers know how well the webinar performed, understand the attendees better, and optimize future webinars. Learn why every marketer should send out a post-webinar survey and 10 post-webinar survey questions to include… Read More
By Geordie Carswell -
Tech Marketing
6 Sales-Focused B2B Client Engagement Strategies for 2023
Engaged clients don't just buy your products, they are the ones who are actively liking your B2B marketing business's social media posts, sharing your blog articles, and downloading your e-books. Learn how you can engage and empower this army of brand ambassadors… Read More
By Ainsley Muller -
Account Based Marketing
How To Keep Your Sales Pipeline Brimming with Clients
Learn how to increase sales pipeline leads and avoid leaks through proper sales pipeline management to ensure your sales pipeline stays brimming with quality clients… Read More
By Joshua Onofrio -
Content Syndication
Is There a Content Syndication Template, and Should You Use It?
Learn why you should skip the template and what you can use instead to streamline the syndication process without compromising the quality… Read More
By Danielle Hammond -
Webinar Marketing
Not Doing Tech Webinars? This Is What You're Missing
Learn seven specific rewards you'll achieve, as a B2B tech marketer, from investing in webinars that prove why webinars should be part of every marketer's strategy this coming year… Read More
By Natasha Rogers -
Webinar Marketing
Upcoming Tech Webinars This Week and Why You Should Attend
Explore upcoming tech webinars this week and in the following weeks and dive into topics of cloud systems, security, data management, and ransomware training… Read More
By Jennifer Bergman -
Tech Marketing
How To Build a Business Case for Your Software
Do you want to adopt new software? Use these tips for how to build a business case for software to promote it and improve your approval odds… Read More
By Joshua Onofrio -
Content Marketing
Are You Using These 10 Content Ideation Tools?
Learn 10 content ideation tools to fill your tech content calendar with unique and relevant topics in the tech niche that your audience wants to read… Read More
By Ainsley Muller -
Tech Marketing
How To Improve Your Lead-to-MQL-Conversion Rate
As a B2B marketer, are you seeing a low ROI from your marketing efforts? Learn why tracking conversions is essential and five ways to boost your lead-to-MQL-conversion rate… Read More
By James Green -
Tech Marketing
8 Top B2B SaaS Customer Retention Strategies
Customer retention is a hallmark of a successful business. Learn eight top B2B Software-as-a-Service (SaaS) customer retention strategies for boosting customer loyalty for your B2B SaaS company… Read More
By Geordie Carswell -
Tech Marketing
Landing Page Optimization for Tech Service Providers
Boost your marketing campaign conversion rate through landing page optimization for tech services so you can personalize your pages and capture more leads… Read More
By Ainsley Muller -
Webinar Marketing
What Are Tech Webinars, and Are They Still Relevant in 2023?
Aren’t webinars a thing of the past that faded out alongside social distancing and mask mandates? Will webinars still work in 2023? While webinars did see a temporary boost from COVID-19, tech webinars remain relevant in a post-pandemic world and have become a backbone of B2B marketing today with no signs of slowing down… Read More
By Natasha Rogers -
Content Syndication
5 Content Syndication Metrics Every Marketer Should Track
How successful are your content syndication strategies? Use these five content syndication metrics recommended by experts to measure your campaign results… Read More
By Amy Susienka -
Tech Marketing
How To Build Mutually Beneficial Partner Programs [with Examples]
Today, B2B customers want more versatility than isolated "all-in-one" software solutions and they want more customization options, requiring tech companies to work with each other to integrate software, cross-promoting, and marketing through partner programs… Read More
By Joshua Onofrio -
Content Syndication
How To Choose the Right Content Syndication Network
What role does a content syndication network play in your content distribution? Learn four tips for finding the best network to meet your marketing goals… Read More
By Amy Susienka -
Content Syndication
The Content Syndication Process from A-Z
The team at ActualTech Media dives deeper into these two benefits and how marketers can achieve them through the content syndication process… Read More
By Danielle Hammond -
Tech Marketing
A Guide To Marketing Automation for Tech Companies
Marketing automation has come a long way. Computers, with the assistance of machine learning and artificial intelligence, perform tasks or sequences of tasks automatically, completing marketing duties faster, more efficiently and sometimes with greater accuracy… Read More
By James Green
