A quick look at recent statistics for webinar use suggests that the current growth of the platform is more than a temporary adjustment to pandemic restrictions that have expired or will expire soon. With an expanded remote workforce here to stay and more professionals seeking information through online channels, knowing how to conduct a good webinar should be a feature in any event marketer’s toolkit.

Looking at the numbers, webinar use has grown rapidly in the last few years alongside reports of high rates of success and satisfaction among users:

To capitalize on this valuable potential, aspiring webinar hosts will need to learn the tools and methods to deliver webinar content that effectively attracts and engages audiences. In this article, you’ll gain a better understanding of how to conduct good webinars that connect you and your audience.

Key Takeaways

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What Do You Need to Host a Webinar?

While you could conduct a webinar from the front seat of your car with just a smartphone, creating quality content that projects professionalism and competence requires a few logistical choices and a moderate investment in the right equipment.

Checklist for Conducting Effective Webinars

Once you’ve settled on an appropriate location and procured the necessary equipment, you can begin conducting webinars. Here’s a checklist of six targets to hit in your preparation and delivery.

  1. Scheduling

Because webinars are live and interactive, you should attempt to schedule yours at the optimal time slots for your audience. While this will likely vary for different industries and content types, certain days and times appear to have slight statistical advantages.

Graph indicating best hours to schedule webinars.

Middle of the Week: Tuesdays, Wednesdays, and Thursdays each draw nearly twice as much attendance as Mondays, Fridays, or the weekend.

Middle of the Day: Approximately half of overall attendance is between 11 a.m. and 2 p.m.

  1. Registration Landing Page

Creating engaging webinar content takes a considerable amount of time and likely some other upfront investment. To communicate to your potential audience that your content has value and that you speak from an informed, authoritative position, you should require attendees to make a small investment of their own.

Driving traffic from where you advertise to a landing page with required registration information elicits a conscious choice from attendees. It also associates the value of your content with the value they place on their personal contact information.

  1. Promotion

Naturally, you’ll want to promote your webinar through your existing social media networks and email databases. If what you have is insufficient to get started, it may be worthwhile to invest in paid social media marketing or lead generation programs.

  1. Scripting

Assuming that you already have valuable, relevant content for your audience in some other format— blogs, webpages, white papers, and such—you’ll want to take time scripting your message for live, spoken delivery.

You don’t want to give your audience the impression that you’re reading previously written material. A well-conducted webinar should feel like an informative personal conversation for each attendee. To accomplish this, you should set two specific goals:

  1. Q&As

To maintain audience participation, break up your own remarks with time for Q&As. Giving your attendees the chance to ask questions helps them get the specific information they came for, which will ultimately increase the metrics you’re seeking to improve such as sales or leads. It also helps you read the room and gauge how effectively you’re delivering your message and holding audience attention.

  1. Images and Video

While live, interactive video is the medium that separates webinars from other channels of digital engagement, incorporating images and video in strategic places remains important.

Chart indicating number of people who are visual learners.

If your core message relies on numbers and statistics, for example, you’ll want to deliver those with the help of visual aids. Visual learners account for two-thirds of the population. Even with a well-scripted delivery, you run the risk of your message being misunderstood or quickly forgotten if you neglect to enhance it visually.

Exclusive Multi-Vendor Webinars with ActualTech Media

Attracting targeted audiences to webinars can prove challenging even to experienced marketers and content creators. ActualTech Media specializes in producing single- and multi-vendor webinar events with broad audiences of committed technology buyers.

To request booking information, visit ActualTech Media.