B2B Lead Generation Services
Helping technology marketers reach the right buyers, generate demand, and drive pipeline.
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Who We Serve
Helping technology marketers connect with the right buyers in competitive markets.
Explore All →
At ActualTech Media, we tailor our demand generation solutions to fit the needs of marketers across different functions, helping each team reach the right IT buyers, drive engagement, and generate measurable results.
Focused on: MQLs, SQLs, and revenue attribution
Delivering high-quality leads at scale while keeping CPLs reasonable
Proving ROI through revenue attribution and pipeline contribution
Struggling with internal SME availability for webinars and content
Managing low marketing budgets and needing cost-effective programs
Generate hundreds of leads from IT buyers actively researching solutions.
Deliver precision-targeted campaigns with custom filters and firmographic segmentation.
Gain detailed lead reports and engagement tracking to prove marketing impact.
Focused on: Market positioning, messaging, and sales enablement
Keeping up with industry trends and competitor movements
Developing messaging & market positioning that resonates
Lack of time or in-house expertise to create technical content
Struggling to find quality content creators who understand complex products
We create high-impact eBooks, whitepapers, and analyst-style reports that educate buyers and support sales teams.
Feature credible third-party experts to enhance your product messaging and drive technical engagement.
Ensure your content reaches the right IT buyers via targeted distribution.
Focused on: High-impact branding and measurable ROI
Balancing brand awareness with lead generation (Brand to Demand)
Scaling multi-channel marketing efforts efficiently
Ensuring marketing programs contribute to revenue growth
Needing executive-level reporting & ROI tracking
Combine brand-building campaigns with demand generation for full-funnel marketing success.
Position your brand as an industry leader through engaging, expert-driven content.
Get comprehensive insights into performance, hand-raisers, audience breakdowns, and marketing impact.
Focused on: Geo-targeted lead generation and regional events
Finding region-specific leads and localized campaign opportunities
Executing targeted events that engage local prospects
Aligning marketing with sales team needs in different regions
Deliver localized messaging to segmented audiences based on geography, industry, and company size.
Host localized discussions tailored for specific markets and sales territories.
Provide regional lead insights to ensure alignment with sales objectives.
Focused on: Enabling partners & distributors with demand generation programs
Coordinating marketing efforts across multiple partners
Providing content and webinars that support indirect sales teams
Ensuring co-marketing campaigns deliver measurable results
Develop partner-friendly assets (eBooks, whitepapers, and infographics) to support reseller efforts.
Provide turnkey multi-vendor events where partners can showcase their solutions.
Get detailed performance reports that track partner-influenced pipeline.
Focused on: Optimizing ad spend and performance across channels
Finding high-quality CPL programs that deliver real engagement
Struggling with low-performing media buys that fail to convert
Needing flexible, scalable campaigns that align with overall strategy
Use firmographics, job titles, and intent signals to serve content to engaged IT buyers.
Get cost-effective leads without sacrificing quality or targeting accuracy.
Run cross-platform marketing with webinars, content syndication, and targeted email campaigns.
