ActualTech Media Marketing Insights
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Webinar Marketing
What Worked for Tech Webinars in 2023
Marketing professionals rate webinars as their No. 1 demand-gen tactic, and tech webinars accounted for nearly one-third of all B2B webinars run in 2023… Read More
By David M. Davis -
Webinar Marketing
How To Host a Tech Webinar: The Ultimate Guide
Webinars have become indispensable to an effective B2B marketing toolkit. In 2023, 61% of B2B marketers used webinars, and 73% reported that webinars are their top-performing lead generation mechanism… Read More
By Natasha Rogers -
Webinar Marketing
How To Create a Tech Webinar Content Strategy
Webinar presenters should look beyond the numbers and identify the audience behind the leads to curate content specific to that audience. Here are seven tips to create an outstanding webinar content s… Read More
By James Green -
Webinar Marketing
Post-Webinar Survey: 10 Questions To Ask After the Event
A post-webinar survey is an essential step in a webinar strategy. The survey helps marketers know how well the webinar performed, understand the attendees better, and optimize future webinars. Learn w… Read More
By Geordie Carswell -
Webinar Marketing
Not Doing Tech Webinars? This Is What You're Missing
Learn seven specific rewards you'll achieve, as a B2B tech marketer, from investing in webinars that prove why webinars should be part of every marketer's strategy this coming year… Read More
By Natasha Rogers -
Webinar Marketing
Upcoming Tech Webinars This Week and Why You Should Attend
Explore upcoming tech webinars this week and in the following weeks and dive into topics of cloud systems, security, data management, and ransomware training… Read More
By Jennifer Bergman -
Webinar Marketing
What Are Tech Webinars, and Are They Still Relevant in 2024?
Aren’t webinars a thing of the past that faded out alongside social distancing and mask mandates? Will webinars still work in 2024? While webinars did see a temporary boost from COVID-19, tech webin… Read More
By Natasha Rogers -
Webinar Marketing
The Beginner’s Guide To Content Syndication for Lead Generation
Are you new to content syndication and unsure where to start? Learn all you need to know to get started in content syndication for lead generation… Read More
By Danielle Hammond -
Webinar Marketing
Smart Customer Engagement: Why Webinars Are Your Best Bet
Webinars are an essential tool every IT marketer should use to increase customer engagement. Learn seven strategies to maximize your webinar engagement… Read More
By Geordie Carswell -
Webinar Marketing
What Is in the Ideal IT Webinar Kit for Tech Marketing
These eight essential tools should be in every tech webinar kit. Use them to reach more marketing goals, engage your audience, and convert your leads… Read More
By Geordie Carswell -
Webinar Marketing
10 Top Webinar Tips To Boost Your Tech Marketing
Improve your tech webinar’s performance using these 10 webinar tips from the experts at ActualTech Media based on real-life webinar experiences… Read More
By Jennifer Bergman -
Webinar Marketing
What Is a Webinar Hosting Platform?
Learn what a webinar hosting platform is and the different tech webinar formats you can use to reach your target audience and generate new, quality leads… Read More
By Natasha Rogers -
Webinar Marketing
Conversion Rate Optimization 101 for Tech Websites
Increase your revenue through conversion rate optimization using these five tips to update your website for lead generation and product purchasing… Read More
By Geordie Carswell -
Webinar Marketing
The Complete Guide To Hosting Exceptional Tech Webinars
A tech webinar allows you to engage with your audience of tech buyers personally, build relationships with customers, and generate new leads. However, hosting a webinar is no easy task. Here are a few… Read More
By Natasha Rogers -
Webinar Marketing
4 Important Things to Look for in an IT Marketing Company
If you run a technology business, do you need to employ an IT marketing company? You probably do because marketing is essential to generating new leads and building your business, especially in the hi… Read More
By Ainsley Muller -
Webinar Marketing
6-Step Checklist for Conducting Webinars
A quick look at recent statistics for webinar use suggests that the current growth of the platform is more than a temporary adjustment to pandemic restrictions that have expired or will expire soon. W… Read More
By David M. Davis -
Webinar Marketing
The Only List of Free IT Webinars You'll Ever Need
Learn where you can find a consistent and trusted source of free IT webinars where you can gain valuable industry insights or present thought leadership… Read More
By Geordie Carswell -
Webinar Marketing
Webinar Lead Generation: The Only Guide You’ll Ever Need
Use this guide on webinar lead generation to ensure your webinar stands out in the tech industry as a source of authority content, which will result in higher-quality leads and more conversions… Read More
By Natasha Rogers -
Webinar Marketing
How To Define and Target a Webinar Audience
Reframe your thinking to align with your buyers’ motivations, then define best-fit audiences for your brand, and, finally, capture webinar audiences that deliver the ROI you need… Read More
By Ainsley Muller -
Webinar Marketing
Webinar vs. Seminar: What's the Difference?
You’ve probably heard the words “seminar” and “webinar” tossed around interchangeably, and if you’re like most people, you never worried about hashing out their differences. But for market… Read More
By Natasha Rogers -
Webinar Marketing
Should You Use Prize Giveaways on Your Webinars & Events?
We all know that good prizes can increase marketing campaign performance, but sometimes we may wonder: Are prizes and incentives a lead quality ‘sinkhole’? Or can they lift your lead counts to the… Read More
By Geordie Carswell
