ActualTech Media Marketing Insights
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Content Syndication
What Is a Content Syndication Platform (and Why Do You Need One)?
If your content isn’t bringing in the leads you need, it might not be in front of the right audience. Content syndication is your solution for targeting your ideal buyer persona through individual marketing campaigns… Read More
By Danielle Hammond -
Content Syndication
The Top 5 Benefits of Content Syndication for Lead Generation
There are several benefits of content syndication beyond getting your content in front of a larger audience. Having 10,000 new eyes on your digital asset is only valuable if those people are also prospective buyers… Read More
By Amy Susienka -
Content Syndication
How Content Syndication Works for Lead Generation
Instead of only using broad marketing strategies to find and target accounts, learn how content syndication works to attract quality leads and connect to target accounts… Read More
By Amy Susienka -
Content Syndication
The Tech Marketer’s Guide to B2B Content Marketing
B2B content marketing for tech companies is an opportunity to educate your customers about complex topics while generating demand for products many businesses don’t know they need… Read More
By Ainsley Muller -
Content Syndication
8 Key Things You Should Look for in a Content Syndication Agreement
If you want to make the most out of your investment in a content syndication agreement, you must find a platform that aligns with your goals and audience… Read More
By Geordie Carswell -
Content Syndication
What Is Content Syndication for Lead Generation?
Content syndication for lead generation targets a specific audience and brings in a list of leads you can nurture and results you can measure. It reaches new audiences or shares your content with current leads in a new way… Read More
By Amy Susienka -
Content Syndication
5 Best Practices to Ace Your Software Product Launch
With failure rates for new products after launch hovering between 70% and 80%, even the most groundbreaking premarket products can induce launch anxiety… Read More
By Geordie Carswell -
Content Syndication
How To Use ABM Content Syndication for Target Account Penetration
ABM content syndication is a strategic way to build relationships inside of target accounts. Content syndication marketing and ABM are complementary strategies that work together to drive growth for your organization… Read More
By James Green -
Content Syndication
B2B Content Marketing in 2022—Strategy, Trends, and Statistics
Over the past couple of years, the world has witnessed an upheaval unlike any before in the modern era. As marketers, we understand that trends and strategies change at the behest of the market. As a result, it can prove difficult to pinpoint the shifts in B2B content marketing… Read More
By Geordie Carswell -
Content Syndication
An Introduction to Gorilla Guides
In an age where gimmicks and intrusive promotional tactics no longer work how they used to—especially in a highly competitive B2B landscape—a sure-fire way to get noticed, hit your MQL quota, and have prospects coming to you with their challenges in droves is to publish and promote content… Read More
By Katie Mohr -
Content Syndication
How To Choose a B2B Content Syndication Service
A growing number of B2B marketers find themselves struggling to keep up with the pace of change in their industry. The essential toolkit that marketers must know how to use effectively has expanded to include a wide variety of platforms and services… Read More
By Amy Susienka -
Content Syndication
Content Marketing in 2022 and the Future
It seems like with every day that passes, consumers demand more and more from businesses. With so many players competing to capture the same market, you have to earn the attention of your prospects—not hijack it… Read More
By Amy Susienka -
Content Syndication
5 Keys To a Successful Content Syndication Campaign
How to win at B2B content syndication: 1. Identify your goals; 2. Use a targeted approach with the right lead filters; 3. Repurpose your… Read More
By Amy Susienka
