Download The 2024 Cybersecurity Buyers Report

Cybersecurity Tech Marketers! Gain an in-depth analysis of the current cybersecurity landscape. This report by ActualTech is an invaluable resource for tech marketers seeking to understand the latest trends, challenges, and opportunities in cybersecurity. This report is the key to gaining a competitive edge, crafting more effective marketing strategies, and meeting the evolving needs of your clients in 2024 and beyond.

Key insights you can expect to learn:

  • Emerging Cybersecurity Trends: What is shaping the industry? AI-driven security solutions? Data privacy regulations?
  • Challenges and Solutions: What are the key challenges faced by organizations in maintaining cybersecurity? What innovative solutions are being adopted to combat these threats?
  • Investment Priorities: Where and when are companies investing their cybersecurity budgets? How can marketers align their efforts with these investment trends?
  • Future Outlook: What is the future direction of cybersecurity? How will evolving technologies impact the industry and what opportunities do they present for tech marketers? 🚀

Complete the form to download your free copy of the report 👇


About ActualTech

“For over 10 years, we’ve helped demand generation marketers at clients like Veeam, Rapid7, and Palo Alto Networks hit their MQL and marketing-attributed opportunity pipeline goals.”

Geordie CarswellChief Marketing Officer, ActualTech

Trusted by the Cybersecurity Industry’s Biggest Vendors

  • 1Password
  • F5
  • KnowBe4
  • Lacework
  • Palo Alto Networks
  • RAPID7
  • Red Canary
  • Rubrik
  • Snyk
  • Sophos
  • Tanium
  • Veeam

“ActualTech Media truly understands the technology we’re trying to educate the market on. They deliver on time, every time, exceeding our expectations. We know they’re going to over-deliver.”

Marianne BudnikCMO, Talon Cybersecurity & Board Member at F5 Networks

Areas of Expertise

  • Data Protection
  • Identity Access Management
  • Endpoint Security
  • Security Awareness Training
  • Network Security
  • Intrusion Detection
  • Zero Trust
  • & More!

See Cybersecurity Audience Demographics One-Sheet

Learn more about the makeup of our unique cyber technology buyer audience.

How We Help Cybersecurity Marketers

Webinars & Appointment-Setting Lead Generation

Turnkey webinar lead programs, direct buyer meeting programs, and more.

Custom Cybersecurity & Enterprise Technology Content

Ebooks, comics, whitepapers, blogs, video content, and beyond.

ABM Content Syndication

Specializing in difficult-to-reach account targets.

Webinars & Appointment-Setting Lead Generation

ActualTech Media's webinar programs are the "secret weapon" that the world’s best cybersecurity marketers rely on to generate their sales pipelines.

 

Our Webinar Lead Generation Programs Include:

  • 200 to 1,200+ guaranteed leads starting at just $14 CPL
  • 50% to 60% Average live attendance rates on most events
  • White-glove webinar hosting and expert moderation
  • Ready-made upcoming calendar of cybersecurity webinars to jump into
  • Options for pre-recorded or live presentations
  • The best same-day, post-event webinar reporting in the industry

Plus: post-webinar sales appointment-setting services now available!

View Real-Time Webinar Schedule

Download a Sample Webinar 'Hot-Lead' Summary Report

See some of the lead and post-event reporting our clients receive when they run webinar programs with us!

“The ActualTech founders field expertise translates directly into knowing the right questions to ask to really drive home the value proposition of our offering to the right buyers.”

Rob ComminsDirector, Strategic Marketing at VMware

ABM Content Syndication Programs

With the capacity to deliver hundreds of thousands of targeted leads per year at highly affordable CPLs, we’ve helped more than 50 of our clients generate leads to nurture and convert into sales opportunities!

 

Our Content Syndication Programs Give You:

  • Advanced targeting capability, including geos, job titles, company sizes, and more
  • Account-Based Marketing (ABM) programs
  • Multi-touch campaign options for built-in nurturing
  • Monthly syndication promotional bundle offers
  • Ability to syndicate written content, videos, or on-demand webinars
  • Lead reporting and tracking that makes your job a breeze

 

Hear From Abby, One of Our Content Syndication Clients!


LEARN MORE ABOUT SYNDICATION LEADS

“The lead quality working with ActualTech was fantastic—better and more consistent by far than any other channel we worked with. They always delivered the number of leads on the timeline that they said they would.”

Abby RichterSENIOR MARKETING DIRECTOR, HOURWORK

Ebooks, Comics, Whitepapers, Blogs, Infographics, and More from True Subject-Matter Experts

ActualTech Media’s content development team has helped more than 100 clients, including Hewlett Packard Enterprise, Nutanix, and VMware.


Our low-touch, battle-tested tech content production process gets your content done right the first time: on message and on time. No matter what kind of IT content you need, we bring the track record, expertise, process, and beautiful design to ensure you meet your goals.

Expert B2B Content Marketing For:

  • Technology marketing and nurture funnels
  • Content marketing programs
  • Product launches
  • Field, partner, and channel programs—plus more!

EXPLORE EXPERT CONTENT OPTIONS

“The ActualTech team’s commitment to providing the assets by their targeted due date was extremely impressive given the amount of content involved. I will highly recommend using ActualTech in the future should other teams need assistance in developing content!”

Kristen Pina FloresMarketing Team at Solarwinds

Trusted by the Cybersecurity Industry’s Biggest Vendors

  • AttackIQ
  • Cequence
  • CyberArk
  • F5
  • FireMon
  • ID Agent
  • Keeper Security
  • Picus Security
  • Ping Identity
  • Recorded Future
  • SecurityScorecard