Geordie Carswell
CMO & CO-FOUNDER
Geordie manages ActualTech Media’s marketing strategies, demand generation programs and operations across ActualTech's many content promotion channels.
Latest Posts (3)
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Where to Spend on IT Content Marketing in 2021
Where to Spend on IT Content Marketing in 2021
We polled our audience to find out how they feel about the standard stable of IT marketing tactics and assets. The overwhelming feedback we received reveals six key areas we recommend that our clients invest in, and three that are little more iffy i… Read More
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B2B Video Marketing: Your Actionable Guide For 2020
B2B Video Marketing: Your Actionable Guide For 2020
In IT marketing, the company that’s able to cut through the noise with impactful content, wins. More than 90% of IT audiences say they consider video one of their preferred ways to learn about solutions that matter to them. How can you apply the… Read More
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Should You Use Prize Giveaways on Your Webinars & Events?
Should You Use Prize Giveaways on Your Webinars & Events?
We all know that good prizes can increase marketing campaign performance, but sometimes we may wonder: Are prizes and incentives a lead quality ‘sinkhole’? Or can they lift your lead counts to the next level? At ActualTech Media, we've done exten… Read More
