SURVEYS: COMPELLING THOUGHT
LEADERSHIP & MESSAGING VALIDATION

How do you cement your company’s reputation as a thought leader in your space? How do you test and validate your assumptions regarding your customers and potential customers? How do you get out in front of new technology trends to truly understand how people feel about those trends?

ActualTech Media’s surveys and analysis reports are designed to help your company answer all of these questions and more. Each of our surveys is handcrafted in order to meet your needs and goals. We drive hundreds of responses to the survey in order to obtain a statistically significant data set. We also create professionally designed, stunning analysis reports, linking your intended outcomes with the collected data.

All ActualTech Media Survey and Analysis Reports include:

  • A detailed needs analysis with you and your team
  • Collaborative survey question design and creation
  • Hundreds of responses to ensure response validity
  • Recognized, expert analysis of the collected data
  • Professional copy and technical editing
  • Custom, detailed charting
  • Project management
  • Optional regional targeting (global)
  • Optional ebook-based mini-reports based on subsets of response data
  • Optional demand generation campaign add-ons

APPROACH

Available in PDF and web-based formats, the end result of an ActualTech Media survey project is an asset on which you can rely for your long-term demand generation goals.

We start by working in concert with your team to ensure that we fully understand your needs and goals as well as your overarching marketing messages and position in your space. Armed with that information, an ActualTech Media analyst collaborates with your team to create a series of compelling and interesting questions, which we then deploy to the world and gather responses.

After survey response collection is complete, ActualTech Media creates a professionally designed analysis report. Working in collaboration with your team, we ensure that all pertinent data highlights are captured and well-analyzed.

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RESPONDENT AUDIENCE

ActualTech Media has the ability to draw responses for small surveys that might require 200 responses to large surveys that might require 2,000 responses. Using our customized survey platform, we leverage our in-house 550,000 name email list as well as targeted survey panels to drive quality responses to the survey.

Our respondent audience is varied and representative of what you’ll find in your customers’ ranks. When necessary, we also have the ability to qualify survey responses so that we can best meet your intended goals and outcomes.

51%

of survey respondents say they plan on performing a significant infrastructure refresh in 2016

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ANALYSIS & REPORTS

The culmination of this project is a custom survey report that contains detailed analysis of the survey results, linking those responses and insights to your goals and desired outcomes.

Questions are analyzed together to look for insights, and interesting outlier data that might reveal trends that are getting underway. These reports have been cited by our existing clients as “long tail demand gen assets” as they have driven significant funnel activity over a period of months.

Talk with us about your vision and let’s work together to build a comprehensive survey asset the market will notice!

GET IN TOUCH WITH OUR SURVEY SALES TEAM!